beschikbaar?

TIP: soortgelijke CVs vinden

General Manager - Commercial Director - Sales Director - Mar

Work Experience

Professional Details :

Company : New Store Europe

Managing Director - Western Europe, based in ‘s-Hertogenbosch, the Netherlands.
Leading the Management Team, accountable for development and implementation of company strategy in existing and expansion into new markets and product categories in Western Europe. Optimizing the organization structure of sales-, design-, project management-, and back-office organizations. Currently operating four subsidiaries and production-sites in the Netherlands, Belgium and Germany. Transformation of the organization (currently 223 FTE) from a “production oriented” into a competitive “market & customer oriented” culture delivering € 50 million sales.

Company : Metro Cash & Carry

2010 - today
Member of the Board – Vice President Marketing & Customer Management, based in Istanbul, Turkey.
Responsible for defining the strategic and commercial direction for MCC-TR. Accountable to deliver sustainable Sales, EBIT and Market Share growth. Develop strategies in areas of branding, price, range, quality and service. Implement the strategy along with the Country Board to deliver the agreed P&L targets. Develop sales and profit at country-, store- and customer-level. Determine and implement the Marketing Communication strategy, including PR & Corporate Communications and E-Marketing. Leading the CRM, Market Research, Target Group Management, Marketing & Branding organization (40 FTE), Call Center operation (35 FTE) and provide direction to the Customer Field Sales Force (350 FTE). From 2008 to ‘12 we increased the number of outlets from 13 to 27 in 2013. Our strategies have delivered sustainable sales, market share and profit growth.

2008 - 2010
Member of the Board – Customer Management Director, Based in Istanbul, Turkey. Responsible for Customer Relationship Management, Marketing, Branding & Communication and Customer Target Group Management in MCC-TR.

Company : Procter & Gamble

2005 - 2008
Customer Business Development (CBD) Manager based in Kiev, Ukraine. Responsible for CBD organization and winning in retail both for the P&G brand portfolio as well as the brands of the Gillette and Gala Marketing Company (Companies P&G had recently acquired). In this role responsible for a $700MM business. Leading a CBD organization of around 200 FTE’s, including multi-functional teams with Finance, Logistics, Customer Marketing, IT and HR specialists. Also leading a network of exclusive distributors where another 1000 people worked on our sales, merchandising and in-store support across Ukraine. Key milestones delivered have been the integration of the Gillette and Gala organizations as well as consolidating the distributor networks (i.e. 15 Gillette / 21 Gala consolidated into 4 P&G combined P&G distributors.). This brought substantial synergy and a competitive edge through the combined scale for P&G.

2002 - 2005
Associate Director Customer Business Development National Accounts, based in Istanbul, Turkey.
Responsible for the results of the Multi Functional Customer Teams developing customer plans that drive the P&G business with the key retailers in the Turkish market (including key global retailers such as Carrefour, Metro, Tesco), and leading the regional Migros Customer team across Eastern Europe.

2000 - 2002
Associate Director International Customer Development Central & Eastern Europe / Middle East & Africa (CEEMEA), based in Geneva, Switzerland.
Responsible for the capability building, organization development and go-to-market strategy of our Key Account teams to maximize the P&G business with the key (inter)national retail chains in CEEMEA.

1999 - 2000
Head of Category Management / ECR deployment Western Europe, Based in Brussels, Belgium.
Responsible for the capability building and deployment of Category Management / ECR in the P&G Key Customer Business Development Teams in Western Europe.

1996 - 1999
Head of Customer Marketing Department, based in Moscow, Russia. Responsible for the start-up and development of the Customer & Trade Marketing Department in P&G Russia. Developed and implemented the go-to-market strategy and business plans for all product categories.

1995 - 1996
Head of Organization Development Department, based in Rotterdam, the Netherlands. Responsible for optimizing the Sales and Trade Marketing organization and implementation of the new structure and work processes following the integration of business units due to M&A.

1992 - 1995
Associate Sales Manager National Voluntary Chains / C&C, based in Rotterdam, the Netherlands. Responsible for the results of the Multi Functional Customer Teams developing customer plans to drive the P&G business with the key retailers in the Voluntary Chains and C&C trade channel across the Netherlands.

1990 - 1995
Key Account Manager, C&C channel, based in Rotterdam, the Netherlands. Responsible for P&G business development with key retailers of the Cash & Carry trade channel, across the Netherlands.

1989 - 1990
Category Specialist Customer Marketing Department, based in Rotterdam, the Netherlands. Responsible for the national initiative planning and trade marketing program development for various P&G key product categories (i.e. Fabric & Home Care, Paper, Health & Beauty Care and Cosmetics).

1987 - 1889
Key Account Manager, Voluntary Chains, based in Rotterdam, the Netherlands. Responsible for the P&G business development with key retailers of the voluntary chains trade channel across the Netherlands.

1986 - 1887
Sales Representative, based in Den Bosch, the Netherlands. Responsible for distribution, shelving, pricing and merchandising performance at retail of the P&G assortment in the southern region of the Netherlands.

Education

Education :

1969 – 1975, st. Willibrordus Primary school, Haarlem, the Netherlands

1975 – 1981, Thomas a Kempis College - Havo, Arnhem, the Netherlands

1981 – 1984, Hoger Economisch & Administratief Onderwijs (HEAO), BA - Commerciele Economie (CE), Arnhem, the Netherlands

1994, NIMA-C, Stichting Reclame & Marketing Onderwijs, Utrecht, the Netherlands

Military : 1984 – 1986, Cavalry School for Officers, Rank Lieutenant

Skills

Skills & Specialties :

Key competence areas:
• Leadership
• Analytical thinking
• Developing people and organizations
• Intercultural competence
• Positive and result oriented mindset

Key expertise:
• Corporate strategy development and implementation
• Organization change management
• Sales
• Marketing
• Customer management & CRM

Languages

Languages :
• Dutch (mother language)
• English (excellent)
• German (good)
• French (basic)

Other

Activities & Organizations :

• Guest Lectures and Management Training
Delivered guest lectures, training programs and was key-note speaker about Sales & Marketing related topics in several universities and training institutes such as :

- Erasmus Rotterdam School of Management, Rotterdam (Business Cases - MBA program),
- INSEAD Carrefour Management Development program, Paris (Category Management /Joint Business Planning)
- European Center of Competence Development, Kiev (Shopper Based Marketing Strategy - Master class)
- POPAI/Global Association for Marketing @ Retail, Istanbul (Winning Merchandising Strategies - Seminar)
- NIMA / Marketing House Georgia, Tblisi (Shopper Based Marketing Strategy - Master class)
- Boðaziçi University, Istanbul (Developing Shopper Based Marketing Strategy - MBA program)
- Boðaziçi University / Metro Management Academy, Istanbul (Winning Retailer Strategies)
- Middle East Technical University, Ankara (’Just Marketing’ Congress, METU business club)
- ABN/AMRO Wereld Weken Program, Amsterdam (Business Opportunities in Developing Markets - Seminar)
- Özyeðin University, Istanbul (Shopper Insights & Marketing Strategy - MBA and undergraduate program)
- Procter & Gamble / Metro Cash & Carry (Corporate trainer several management development programs)

• European ECR (Efficient Consumer Response) Organization work groups. In close cooperation with key partners in ECR Europe (ECR Board, The Partnering Group consultants, Accenture consultants, supplier & retailer representatives) developed approaches for Category Management Process, Leveraging Shopper Insights and developing Category Management, Joint Business Plan Process & Joint Score Cards.

• Member of the Board and co-founder of the Turkish Food Bank Association. Purpose of the association is to help develop a more sustainable and professional (non profit) Food Banking network in Turkey. Focus is to help improve the lives of the Turkish people that live below the poverty limits.

 beschikbaar?