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International Marketeer

Work Experience

(1) International Brand Manager (EMEA) at TOMTOM from 2007 to 2012
Brand and Marketing responsibilities for a significant part of TomTom's Content and Services portfolio.
- Defined and executed international marketing strategy plans.
- Responsible for advertising and brand activation campaigns using ATL, social media, viral, joined promotions and licensing deals.
- Refresh of the online content brand identity.

(2) Online Marketing Manager EMEA at KONICA MINOLTA from 2004 to 2007
- Responsible for EMEA internet and e-commerce activities, including the European websites and sales channel extranet.
- Developed online advertising campaigns, SEO, customer acquisition campaigns and loyalty programs.

(3) Marketing Coordinator EMEA at MINOLTA-QMS from 2001 to 2004
- Executed international ATL/BTL campaigns.
- Managed POS and digital assets.

Education

Marketing/Communication degree at University of Québec in Montréal (1996-1998)

Skills

Creative thinking, Social media, marketing strategy, communication plan, advertising, online, viral, brand awareness, ATL, BTL, content marketing, creative strategy, B2C, B2B, strategic partnership, viral, npi,

Languages

French - Native
English - Excellent/Near native
Dutch - good

Other

My strengths lie in my ability to produce and implement strategic marketing plans to new market opportunities, initiate new product and service introductions, and negotiate strategic partnerships to drive market expansion, grow revenue and build a strong brand. For example, I have provided outstanding business acumen and creativity in spearheading the celebrity voice category at TomTom: creating a multi-million business category with more than 50% year-over-year growth rate and launching multiple successful and award-winning campaigns along the way.

A common thread-line in my previous work experience is that I have instilled a sense of entrepreneurial vision and creativity to drive forward innovative strategies to win competitive positioning and accelerated revenue growth.

I would very much appreciate the chance for a personal interview. Thank you in advance for your time.

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