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Marketing Consultant

Work Experience

MY PHILOSOPHY
“Marketing isn’t sales, a brochure isn’t marketing, and a logo isn’t a brand. The brand is everything an organisation does.”

RECENT SUCCESSES & CAREER HIGHLIGHTS
October 2001 – June 2003
Gissings
Head of Marketing
Delivered £2.5 million of new business opportunity in financial year.
Unprompted awareness increased by 18% in 18 months.
Launched 3 new products, one meeting its 1st year revenue target in 8 months.
Increased pre-qualified appointments for the sales team from 8 per week to 18 per week in 12 months.
Launched Gissings Bulletin Online that generated over 250 registrations in 2 months. Introduced online Client Research facility as part of the Continuous Improvement process. Currently over 100 clients have responded.
Redesigned all mailing material and introduced a new process which increased response rates for information/call-back by 2.5% and seminar registrations by 10%.
Co-ordinated response to Government Green Paper. Ensured Gissings regularly appeared in the trade press and also nationals, including the FT.
Produce regular monthly reports for the Board and acted as Board Advisor on all marketing issues.
Managed £1million budget, team of 5 and 4 external agencies.
Managed Gissings’ relationship and funding of Slade School of Art.

October 2000 – October 2001 EULER HERMES
Marketing Development Manager
Devised and ran a 6 month, cross-company project to identify new opportunities. The outcome was a prioritised list of product or service developments.
Launched the first 3 products from the development project utilising the full mix of activity – mailings, events, press launches, advertising and through direct sales force. Built new marketing database coordinating external suppliers, in house IT and business users. The database increased the targeting of marketing activity and allowed for tracking of the ‘prospect journey’.

August 1996 – October 2000 EULER HERMES
Marketing Services Manager
Launched a new company, EULER International, which included an event that attracted CEO’s from some of Europe’s largest companies.
Planned, project managed and implemented a name and corporate identity change for the company across Head Office and 6 regional sales offices.
Ran a countrywide programme of over 30 events including sales conferences, product launches, exhibitions, trade shows and broker partner events.
Launched a first to market Travel Policy.
Planned monthly, targeted direct mail campaigns with average response rates between 7 - 10%.
Developed a full range of promotional tools from cd, video, online demonstrations to large bespoke exhibition stands.
Advised regional sales offices on marketing activity and co-ordination with head office campaigns.
Planned joint marketing campaigns with channel partners including major and regional brokers, DTI and the CBI.

February 1993 – July 1996 BACS Ltd
Marketing Communications Executive
Planned and implemented promotions campaign for Direct Debit and Direct Credit to co-ordinate with TV advertising.
Delivered a balanced programme of marketing activity to support product and account managers including a major utility direct mail campaign of over 120 million items.
Implemented a new corporate identity across the business.
Worked with major partner banks and building societies to develop jointly branded or ‘badged’ collateral or launch products e.g. Natwest bank ‘Payaway’.
Representative on the joint working party of APACS.
Planned and delivered all the communication for the launch of the AUDDIS scheme. A national rollout involving all the major banks and building societies.

February 1992 – January 1993 BACS Ltd
Marketing Research Executive
Commissioned, analysed and produced reports on continuous Usage and Attitude, Awareness and various qualitative and quantitative studies.
Commissioned and executed TV advertising concept research (focus group studies), split-test mailing research, collateral development research and consumer awareness and opinion.
Produced segmentation of consumers to ‘character maps’ used to target direct mail effectively. Following segmentation one campaign response increased 12.5%.

Education

1984–1987
Manchester Polytechnic Manchester
BSc(Hons) - 2.1 classification

1979–1984
Alleynes High School Staffordshire
3 A levels, 2 OA levels, 9 O levels

Skills

KEY EXPERIENCE
A highly analytical mind with the ability to quickly assimilate information, identify and focus onto key issues on a macro and micro level and to communicate possible solutions and outcomes.
Develop marketing strategies and plans that link and deliver to corporate and departmental revenue targets and objectives. Influencing all stakeholders, including Board level.
Design, implementation and control of corporate identity and brand through all internal and external communication channels.
Highly developed product/project development skills on multiple or complex projects.
Management of significant budgets including above and below the line spend.
Mature team and agency management skills.A driving desire for demonstrable marketing success.

Other

Interests include music, football and writing.

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