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General Manager

Work Experience

Career History

TAMESES plc Interim Management Apr 2003 - Date
Interim marketing project for builder/developer of continuing care (retirement) facilities. Reporting to CEO.

 Marketing/PR consultancy prior to commencement of major construction project (£20m).


TRANSAMERICA DISTRIBUTION FINANCE Interim Management Dec 2001-May 2002
Interim European Business Development Director for a major US provider of financial services to manufacturers and dealers. Reporting to VP Europe.

 Devised and implemented a business plan to significantly improve the company's presence in the European electrical appliance market.


PITNEY BOWES Interim Management Aug 2000-Oct 2001
Interim sales management and recruitment project for the UK subsidiary of the world’s largest supplier of mailing and office equipment. Reporting to UK MD/VP HR (Europe).

 Devised and implemented a major restructuring and change management programme for UK sales force (157).
 Introduced new sales activity reporting methodology and sales management training.
 Reduced sales force attrition rate by 50% using improved recruitment and selection procedures and management assessment centres.
ABEL SECURITY AND FIRE SYSTEMS Group Business Development Director Sept 1998-May 2000
Responsible for sales, marketing and business development for all companies within the UK's largest national independent business to business security and fire system provider.
Turnover £20m.

 Devised and implemented a radical overhaul of all group sales and marketing functions.
 Introduced innovative marketing programmes and new sales management infrastructure.
 Achieved year on year sales growth of 14% in highly competitive environment.


ADT SECURITY SYSTEMS Group Marketing Director 1994-1998
Responsible for the marketing of all group companies within Europe’s largest business to business electronic security systems provider. Turnover £300m.

 P & L responsibility. Successfully exceeded group sales and profit budgets for three successive years, beating industry norms.
 Devised and implemented radical new company strategy refocusing the business on improved levels of customer service.
 Established and recruited new marketing function (20).
 Changed substantially product platform to improve control and profitability.
 Delivered a 30% improvement in new business extensively using direct/database marketing.


ELECTROLUX Marketing Director 1990-1993
Responsible to UK Managing Director for the marketing of Electrolux vacuum cleaners and both Electrolux and Tricity Bendix branded domestic appliances. Turnover £120m.

 Devised and implemented new product strategy and advertising direction for vacuum cleaners resulting in a 25% improvement in brand share and substantially improved profitability.
 Championed re-launch of Electrolux brand in the UK (part of pan-European re-launch).
 Doubled Electrolux white goods brand share.
 Implemented product development programmes for both UK and European sourced product.
 Controlled a marketing budget of £6m.


PHILIPS/WHIRLPOOL Marketing Director/Manager 1986-1990
UK Marketing Manager (three years) responsible for Philips built-in major appliance activity. Turnover £50m. Appointed UK Marketing Director of Major Appliances Division following acquisition of Philips white goods business by Whirlpool.

 General management and P & L responsibility.
 Doubled turnover each year for two years.
 Improved profitability by 20%.
 Heavy European marketing involvement.

Early career includes

 Marketing Manager – Morphy Richards
 Product Manager – Black & Decker
 Graduate Trainee – International Computers Ltd.

Education

BSc (Physics) University of Liverpool
MCIM (Member Chartered Institute of Marketing)
Fully computer literate - ECDL (European Computer Driving Licence) completed.

Skills

Key Skills/Experience

A problem solver and executor of change with the proven ability to deliver real increases in revenue and profit.

 Experienced and adaptable general manager used to P & L responsibility.
 In-depth classic marketing and sales experience in both consumer (Black & Decker, Philips, Electrolux) and business to business sectors (ADT, Pitney Bowes, Transamerica Finance Corporation).
 Product and market development.
 Managing and re-positioning brands.
 Managing people and teams (up to 30).
 Controlling budgets (up to £6m).
 European marketing.

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