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Product Management

Work Experience

June 2009: Triple IT, Alkmaar, The Netherlands
Development of marketing collateral

September 2008 – April 2009: Project Manager Mobile
Advertising with Vodafone Group, Amsterdam, The Netherlands & Newbury, UK
Manage and lead a cross functional team (legal, CRM, technical, marketing, corporate affairs, online services, customer management) to deliver a mobile advertising pilot in The Netherlands on behalf of the Vodafone Group. Recommend Group strategy for further deployment of ‘off-portal’ mobile advertising.

April 2008 – July 2008: Senior Product Marketeer with Vodafone, Maastricht, The Netherlands
Development and timely introduction of a range of mobile internet services: YouTube application, Live and Yahoo Messenger (Neustar client), Real Music downloads, TravelKit, Visto Mail (stopped) and Vodafone Streaming Solution. Introduction of Blackberry Storm.

November 2007 – March 2008: Senior Product Marketeer with KPN, Utrecht, The Netherlands
Product marketing of Online Software for the SME and SoHo segments.
Responsible for the Unified Messaging service for the Large and Corporate Market segments.

July 2007 – February 2008: Marketeer with Triple IT, Alkmaar, The Netherlands
Positioning the different products and services (New Media area: streaming audio & video, mobile services, internet) and creating a clear product portfolio
Development of marketing collateral (factsheets, presentations, editing website, case studies)

August 2006 – June 2007: Senior Proposition Marketeer FMC, Vodafone, Maastricht, The Netherlands
Defining and implementing Vodafone Netherlands’ Fixed Mobile Convergence Strategy. Responsible for new product development / product management of Vodafone’s ‘Vast Bellen en Internetten' proposition, Vodafone's entrance in the Triple Play arena (DSL, VoIP, mobile).

January 2006 – August 2006: Premium Content Services Manager, Vodafone, Maastricht, The Netherlands
Responsible for content sales and life cycle management of mobile entertainment services (Mobile TV & Video and Vodafone live! services):
- Defined strategy around future broadcasting strategies and secured wholesale access to (DVB-H) mobile broadcasting network during KPN take-over of Nozema
- Migration of all ringtones to one single ringtone provider (phasing out the other ringtone provider)
- Introduction of web based ordering of ringtones and games
- Realization of (near) live video content for World Championship FIFA 2006
- Outsourced Welcome Tunes service to managed service provider. MEF 2007 nomination for ‘most innovative business concept’.

February 2002-December 2005: Senior Product Manager, Vodafone, Maastricht, The Netherlands
Responsible for the introduction of new services and technologies, monitoring market and technological developments and defining strategy w.r.t. these new developments:
- Video & Audio services
Introduction of video-streaming services in June 2003 (as first operator in the Netherlands)
Introduction of video-download services in November 2003
Introduction of live streaming service in December 2003 (as first operator in the Netherlands)
Introduction of streaming and live TV on UMTS in June 2004 (as first operator in the Netherlands)
December 2005: Christmas campaign focussed around live TV & Video (‘remember you’re not at home’)
- Ring Back Tones / Welcome Tunes
Introduction of Welcome Tunes in November 2004 (as first operator in the Netherlands)
- Mobile Commerce. Responsible for strategy development for the whole m-commerce area (micro and macro payments, m-banking). Participant in ‘Betalen via nieuwe Media’ initiative of ministry of Economic Affairs and in ECP.nl
- Video Telephony
- Introduction of UMTS in the corporate market: organised internal trials and external trials with business friendly users (activities finished in 2003)

I participated in different Vodafone Group (global) workstreams and have been responsible for Vodafone live! programme management of the last release.

January - May 2001: Started own company
During this period I worked 3 days a week on a business plan for an e-mail handling centre (handling e-mails for third parties). At the end of May I decided not to proceed because of a weak business case, high investment costs and the bursting of the Internet bubble.

July 1998- May 2001: Product manager with KPN Telecom, The Hague, The Netherlands
End to end responsibility for the development of a virtual call centre service and adding additional intelligence to the fixed network. At the end of 2000 the service was implemented with the first (internal) customer and contracts were signed with the first external customers. Tasks and responsibilities:
- Designing the service, making the functional requirements and aligning them with the technical specifications
- Finding budget and commitment for the project
- Making of the marketing plan and communications plan
- Selection of suppliers and contract negotiations
- Leading a small team of consultants, project mgr’s and technical specialists

Development of IVR-services in combination with premium rate and tollfree-numbers (KPN CallMedia and CallFactory)

June 1997 – June 1998: Trainee with the Panfox Trainee Instituut, Rosmalen, The Netherlands
After 2 months of IT-training placed with PTT Telecom (since 1998 known as KPN Telecom) as Coordinator Test & Implementation. Responsible for the making and execution of test- and pilot-plans, which preceded the introduction of new services.

January – September 1996: Internship with NS Cargo, Barendrecht, The Netherlands
Internship/research with the Dutch railway company: proposal for improving the processes and diminishing the cargo handling time at a goods station.

September – November 1995: Internship with Adam Opel AG, Ruesselsheim, Germany
Participation in a project-team: Introduction of the new Dealer Communication System in Germany

Education

1995 - 1996: CEMS Master of International Management.
The Community of European Management Schools (CEMS) is an alliance of business and higher education of leading international business schools (). The Master of International Management Degree (CEMS MIM) is a one year degree programme focussing on management in a multicultural and multilingual environment.

1991 - 1996: Business Administration (Doctorandus degree) at the Erasmus University Rotterdam, The Netherlands
Specialisation: Logistics
Thesis: Business Process Reengineering

March - July 1995: Wirtschaftsuniversität zu Köln, Cologne, Germany
Exchange programme with the University of Cologne

Skills

+ 'Make it happen!' - End to end coordination of complex marketing projects
+ New product/service introduction
+ Product/Proposition Development, Improvement and Positioning
+ Requirements gathering
+ Linking pin between Marketing & Technology

Languages

Dutch - mother tongue
English - fluent
German - working knowledge

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