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Board Director (Marketing & IS)

Work Experience

Grass Roots Group plc (May 2000 to August 2001)
- Executive Board Director, responsible for Information Services and Business Development. This included management of the company's whole IT Infrastructure and software development function as well as new business development.

British Telecommunications plc (December 1991 to May 2000)
- BT Group Internet & Multimedia, Strategic Projects (February 1999 to May 2000), including strategic direction of a number of projects for the group, such as UK Broadband, E-Commerce, Knowledge Management, Netconnexions Alliance Forum etc.
- BT Consumer Division (August 1997 to February 1999)
Head of Strategy & Business Development with most focus on Smart Card applications (where I represented the company on the Board of the Global Chipcard Alliance)
- BT Payphones (December 1995 to August 1997)
Head of New Business Development Unit (42 people) to develop new revenue streams for Payphones business worth over £100m (25% of total revenues) annually in 5 years.
- Residential Marketing (December 1991 to December 1995)
Market Development Manager, responsible for Call Pricing, Price Packages and Relationship (Loyalty) Marketing in the residential market and associated regulatory issues.

PC Publishing SA, Courbevoie, Paris, France (Aug'90 to Nov'91)
International Sales & Marketing Director, responsible for establishing and managing distribution & marketing network for company’s innovative PC software add-on products in all countries outside France and USA.

Lotus Development Corporation, Windsor & Staines, UK (May'84-Aug'90)
Various roles, including Sales Executive & Distribution Manager, International Spreadsheets Product Marketing Manager (based mainly in Boston, USA) and finishing as International Corporate Marketing Manager

Mitel Telecom Ltd, Newport, Gwent UK (Sept'83 to May'84) – European Financial Analyst

Education

ESCP-EAP: Ecole Européenne des Affaires - Paris, Oxford & Düsseldorf/Munich

Three year (1980-83) Master's course in European Business Studies at a French "Grande Ecole de Gestion" (run by the French Chamber of Commerce), with work assignments, coursework and research projects completed in all three countries. Research project completed in 1983 on proposals for electronic banking & retail payments.


Oxford University, Oriel College (1976 to 1980)
M.A. (Hons) in Modern Languages (French & German), including one year spent teaching in Germany.


Birkenhead School, Merseyside (1969 to 1976)
4 ‘A’ Levels (French, German, General Studies & Economics) and 9 'O'-Levels

Skills

Innovative “mould-breaking” experience (in both large and small organisations)
• Acting as a catalyst to encourage and lead the implementation of new approaches, challenging traditional corporate thinking and processes.
• Ability to "champion" new ideas, products and strategies at all levels within the organisation and with potential external partners.

Relationship Marketing for Defence and Business Growth
• Market segmentation, contact strategy and the targeting of specific relevant offers
• Selection and management of external partner agencies for advertising and direct marketing activities.
• Balancing many different business communications requirements to “protect” key customers from over-mailing or multiple contacts by various competing channels.
• Customer database specification, to focus on key information for more effective targeting of products and services.

Product Management
• Control of multi-million pound Marketing and Product Development budgets
• Top-Level Project Management

Managing Internal & External Relationships at all management levels
• Working at Board level (Director of the main plc board and others)
• Cross-Divisional work with technical Product Development
• Communication & management of information flows within company
• Negotiations & Program Management with Distributors, OEMs, partners etc.

Communication and Presentation Skills
• Frequent conference work: both strategic & technical presentations as well as keynote speeches at the Smart Card conferences in the UK.
• Media trained. Live and recorded interviews on UK national and US cable television and BBC radio.

"International" experience, awareness & outlook
• European Business School training living and working in three countries.
• Experience acquired worldwide, especially in continental Europe & US, of product distribution and corporate sales.
• English mother tongue: also speaking French and German

Thorough Knowledge of Telecoms & Information Technology
• Awareness of competitive activity and business development in UK Telecoms, Smart Card, Internet & E-Commerce markets acquired over nearly 20 years in the Computer and Telecommunications industries, with practical experience in a leading Business Services industry.

Management of self and others
• Internal Motivation, energetic and efficient use of time
• Team Building experience (internal and external selection and hiring)
• Team management (both virtual & direct reports)
• Internal champion of culture change programmes (e.g. in BT, enabling and promoting a new “can-do” mind-set in the consumer division).

Languages

English mother tongue.
Fluent also in French and German.

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