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Account Director / New Business Devpt Director

Work Experience

CAREER HISTORY
Jan 03 – Dec 03 Cord Promotions
New Business Development / Account Director
A field marketing agency
· Development of existing client business including Dairy Crest, Gerber Foods and Greenall’s Gin
· Enhancement of company profitability
· Responsibility for all staff management, training and motivation
· Creation of strategic and innovative solutions to client briefs
· Development of company expertise to offer integrated marketing options


June 02 – Dec 02 Toucan Account Director
A below the line agency
· Managing and overseeing core accounts including Yoplait Dairy Crest, Lactalis and Marlow Foods.
· Developing long term strategies to meet Client business needs
· Maximisation of company profits
· New business accounts won: Cirio Del Monte, Tabasco
· Leading the account team by managing their workload, development and career progression
· Responsible for the forecasting and financial management for the team

Jan 01 – June 02 Dialogue Marketing Senior Account Manager
A through the line agency
· Initiated and implemented marketing strategies for my client - Burger King
· Organised marketing initiatives across Britain, Hungary and Netherlands.
· This involved a customised service for promotion and marketing initiatives to individual, regional or national groups.
· Analysed problems, opportunities and provided solutions
· Advised additional territories of Malta, UAE and Southern Ireland
· Managed the LRM (Local Restaurant Marketing) Team at UK base

June – Dec 2000
· Temporary contract work

1997- June 2000 F2F Account Director
Seconded partly to F2F – an event management and staffing agency affiliated to Ignis.

· Responsible for new business presentations and servicing new Clients such as Kodak, Britvic, Stabilo and J&B
· Responsible at every level from pitch through implementation and post campaign analysis.

1994 – June 2000 Ignis Ltd Senior Account Manager
Ignis is an independent full service sales promotion agency.

· Senior manager of award winning team (ISP Gold) tasked with development of high profile youth marketing programme for Benson and Hedges.
· Sole responsibility for identification and implementation of successful regional marketing activity on behalf of Gallaher Sales Force, including in-store demonstrator activity, pos, tactical sales support and promotional activity.
· Coordinated cutting edge events across UK for Benson and Hedges including Nitelive, Hogzone and the Cream Gold Tour events
· Merchandising and Selling-in projects.

1993 - 1994 BCC Consultancy Ltd Planning Exec
Organised seminars
General Research and compilation of information

1992 – 1993 IPM Account Manager
Ran general administration of largest account in Outdoor, managing 10 Field Managers.

1989 - 1991 The OAA Secretary to the Assoc

Education

1981 – 1988 St Albans High School for Girls,
Hertfordshire, England
1988 2 A Levels
1986 8 O Levels

Skills

KEY SKILLS
· Strategic thinking and business planning.
· Team development and leadership.
· Influencing at highest levels.
· Maximising value of existing and new Client bases.

Languages

Native English
Currently learning Dutch

Other

PROFILE
A creative marketeer with over 10 years experience in building Client and Team relationships within sales promotion and below-the-line advertising.

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