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Junior Marketing Manager

Work Experience

Marketing Analyst – Value Added Services
Bell Canada Enterprises - Bell Mobility, Toronto, Canada Sept. 2001 – Dec. 2001
• Developed a series of diverse business cases that will use new marketing and sales methods added $1,375,000 to 2002 projected net revenue
• Constructed competitor profiles outlining industry strengths and weaknesses, critical for fourth quarter 2002 strategy planning
• Assisted in the new product launch of the VoiceNet™ voice portal service to 875 internal subscribers
• Championed the creation of statistical benchmarking between Bell Canada and Bell Mobility for product penetration and revenue contribution tracking
• Generated a series of strategic reports for senior management detailing the re-branding potential of product personalization for voice and data services

Market Analyst – Speech Portal Division
InfoSpace Inc., Montreal, Canada Jan. 2001 – Apr. 2001
• Engineered an in-house consulting division as a counter-agent to external competitive dynamics
• Designed an over 900 pg. intranet website containing strategic intelligence information encompassing six specific sub-industries and 67 competitor companies
• Assisted US-based sales staff through the creation and administration of a real-time information support
system using messaging technologies
• Created and produced weekly newsletter delivering market news summations with commentary briefs to 70 internal subscribers
• Authored multiple strategic reports on the competitive landscape of the wireless, unified communications and speech recognition industries delivered to LocusDialog and InfoSpace executives

Sales and Marketing Manager - Financial Services
Toronto Dominion Bank, Toronto, Canada Nov. 1998 – Apr. 2000
• Consulted clients on financial planning, concerning diverse future needs such as children’s education
expenses and home purchases
• Initiated a direct marketing campaigns for RSP season compiling customer data on product preference which directly lead to over 20 appointment bookings
• Consistently surpassed quarterly sales quotas, lifting total branch sales of mutual funds and mortgage products

Client Representative – Market Research Division
Lindberg International, Aarhus, Denmark Feb. 2002 – April. 2002
• Conducted market research in both U.S. and U.K. markets to identify market opportunities for clients
• Formulated and presented reports on market findings to executive staff

Teaching Assistant – International Marketing
McMaster University, Hamilton, Ontario Sept. 2002 – Dec. 2002
• Granted Teaching Assistant position to support final year undergraduate business students

Education

Masters of Business Administration (MBA), Marketing; Minor in International Business
McMaster University, Hamilton ON. Canada Dec. 2002
• Aarhus School Of Business, Denmark; academic exchange, Feb. – May 2002

Bachelor of Economics, Finance Specialization; Minor in History
University of Waterloo, Waterloo ON. Canada 1999
• University of Ulster, Northern Ireland; academic exchange, Jan. – Apr. 1998

Skills

Computers - Advance User of Microsoft Word, Excel, Powerpoint, FrontPage, Access, Project; SPSS, GQL, Photoshop, and Flash
Finance - Canadian Securities Course - 1999

Languages

English - Native
Dutch - Resonable
Spanish - Resonable
French - Resonable

Other

Team Captain, ‘The Economist’ Business Challenge, McMaster University, Sept. 2001
• Selected to represent McMaster in ‘The Economist Business Challenge’ against 15 other top North American Business Schools including; Harvard, Yale, and Duke

International Student Ambassador, Aarhus School of Business, Denmark, Jan. – Apr. 2002
• Chosen to represent McMaster University in academic exchange program to Denmark

President, History Society, University of Waterloo 1998-1999
• Managed the operations of the History Society club
• Planned annual McKinnon dinner, securing prominent politician Bob Rae as guest speaker

Social Co-ordinator, History Society, University of Waterloo 1997-1998
• Organized events such as history discussion nights, pub tours, and annual gala to full attendance
• Promoted events to increase club membership by 50%

Team Leader, Orientation Week, University of Waterloo 1996 & 1997
• Energetically lead over 100 first-year students through five days of activities during arrival week before starting university academics

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