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e-Business / Marketing Consultant

Work Experience

WORK EXPERIENCE

August 2003 to present
e-Business Strategist,
Specialized in helping companies use technology to create innovative business and marketing concepts

April 2000 to October 2003
Communications Strategist, Euro RSCG Human-i
Specialized in interactive marketing communications services

Nov 1998 to April 2000
Senior Business Consultant, Cap Gemini
Assigned to consumer goods division

Nov 1996 to Oct 1998
Marketing Communications Manager, Sun Microsystems,
American ICT company specializing in servers and services for the Internet backbone. Managed marketing program development and telemarketing with budget responsibilities.

Oct 1992 to Oct 1996
Marketing Communications Manager, LaserMaster Europe,
U.S. company specializing in large-format inkjet printers
Managed the localization of communication material on pan-european basis


PROJECT HIGHLIGHTS:

Jan 2003 - Oct 2003
Various projects for Nokia, Intel and Philips including analyses for email marketing, campaign reporting, campaign management and partner selection for European wireless service providers.

Oct 2001 - December 2001
Project manager for web re-design project for ASML Lithography. Managed project team (4 members) and deliverables including analyses on industry best practices, online target groups, content/functionality and organizational impact.

April 2000 - July 2001
Development, implementation and launch of new online mortgage business unit for Bouwfonds Hypotheken. Co-responsible for creating business plan (analyses, vision, marketing strategy) and business case. Played an influential role in the client’s decision-making process and in moving the project from one phase to the next. Managed the initial stages of the implementation plan of the new online business unit, MoneYou (). This unit introduced new products and a new brand in August 2001. Managed a cross-functional project team including client and partners and was responsible for planning, progress reporting and ensuring that the strategic vision and goals remained intact.

Jan 2000 to March 2000
Created a e-business plan for an online grocery retailer in Ireland.

Jan 1999 to Dec 1999
Project manager for 2 category management projects for a major Dutch supermarket and product manufacturers. Categories included Personal Care and Candy & Chocolate.

Feb 1999 to April 1999
Provided process analysis and improvements for collecting, improving and using customer information; part of a larger implementation project for SAP.


OTHER RESPONSIBILITIES
- supporting business development teams
- providing market analyses
- creating and implementing service offerings
- streamlining publishing process for a multi-lingual catalogue
- streamlining lead gathering process
- vendor selection and management
- people management, coaching

Education

2000-2002: various business courses including Steven Covey, Principle Centered Leadership and Organizational Behavior
1994-1997: Masters Degree of Business Administration with an emphasis in marketing from Webster University in Leiden.
1990-1992: various graduate courses in English, creative writing and art history, San Francisco State University.
1984-1989: Bachelors of Art in Art and Art History from San Francisco State University, San Francisco, USA.

Skills

Expertise
- e-business modelling
- interactive marketing
- direct marketing
- marketing strategy and planning
- business process improvement
- category management (efficient consumer response)
- customer relationship management
- email marketing
- mobile marketing

Skills
- budgeting, reporting and business cases
- creating and delivering effective presentations
- excellent communication skills (written and verbal)
- meeting management, facilitation, time management, project management
- highly organized and structured
- ability to motivate and lead teams to accomplish results

Languages

English: native English speaker
Dutch: fluent in verbal and written communication
Italian: basic conversational level
French: basic understanding

Other

Jan 2003 to present, Media-in-English
Co-trainer training top-level executives to communicate more effectively in English. The trainings focus on improving messaging skills for presentations, media interviews and crisis situations.

May 2002 to present, eeBee Toy Trade
Started a small business importing, marketing and selling educational toys to schools and day care centers. Products are sold using direct marketing techniques and an online store.

Jan 2003 to present, member of the Association of Women in Communication.

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