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Director and General Manager

Work Experience

A Director and General Manager with an enviable record of success in international operations with major blue chip companies, extensive experience in marketing and sales management, change management, financial management, man-management and business development.

General Management
· Performed operations review, developing business case for alternate strategies for presentation to main board.
· Introduced flexible working policies, reducing labour costs by over £200,000pa, whilst maintaining productivity
· Initiated and implemented cost reduction programmes, saving £2m pa within 3 years
· Closed the Company, negotiated Redundancy programme with UK workforce and Union, dealt with customers, suppliers, Govt agencies, politicians & media, disposed of Land / Buildings and Assets of Company within agreed budgets and timescale.
· Granted British Safety Council Sword of Honour in 1996 for Safety Record
· Initiated and managed Quality and Environmental Improvement programme achieving ISO 9002 and 14001 accreditation
· Significantly contributed to European and UK Government regulation development, leading UK negotiation, achieving sector objectives

Sales and Marketing
· Developed and implemented business development plan, achieving market leadership and six-fold increase in sales, within four years, turning losses of £100,000pa into profits of £1.4mpa.
· Won Queen’s Award and Manufacturing Challenge award for Export Achievement
· Devised and managed strategy, achieving sales of £13m within two years.
· Successfully negotiated international long-term supply contracts worth over £140m
· Initiated and implemented coordinated £4m marketing campaign to support strategies.
· Reviewed home appliance range, project managing development and introduction of new products.
· Achieved major business improvements increasing turnover, doubling profits and achieving market leadership.
· Developed growth strategy, successfully launching new ranges, increasing sales by 30% to £40M.
· Initiated and implemented product development and marketing campaign, doubling sales to £20M per annum and increasing profitability by 30% to £7M per annum.
· Developed and managed £700,000 marketing campaign enabling brand relaunch.
· Recipient of Design Council Award for new product design.
· Successfully managed £2M promotional budget supporting launch.

Business Development
· Devised and implemented continuous improvement programme, reducing head count by 30%, saving £300,000pa and improving productivity by over 300% within eighteen months
· Initiated operations review, developing cost reduction programme, achieving savings of £2m within three years.


Career Summary

1989 to 2002 Sanyo Electric Co. T/o £14.5bn
1999 to 2002 Director and General Manager
Sanyo Electric Manufacturing (UK) Ltd Microwave ovens T/o £40m
Appointed to manage a strategic business review and determine the future direction of the Company within the overall group objectives
1992 to 1999 Director and Divisional General Manager T/o £18m
Promoted to grow specialist Component supply business in European market
1989 to 1992 Sales and Marketing Manager
Selected to establish Sales and Marketing function for start up business

1987 to 1989 AB Electrolux
Marketing Director Tricity Bendix Ltd. Domestic Appliance Manufacturer. T/o £110m
Promoted to develop and implement corporate positioning and market growth
1985 to 1987 Thorn EMI Major Domestic Appliances T/o £90m
Divisional Marketing Manager
Recruited to relaunch the Cooker business

1977 to 1985 Corning Glass T/o £1.2 bn.
1982 to 1985 Brand Manager Corning Glass (UK) Ltd. T/o £20m.
Promoted to relaunch and grow the Pyrex Brand
1979 to 1982 Product Manager
Selected to enable major product launch.
1977 to 1979 European Divisional Accountant

1976 to 1977 Bradford University MBA

1972 to 1976 K Shoes Ltd. T/o £150m.
Divisional Accountant

Education

Qualifications -1998 IOD Diploma in Company Direction - University of Durham Business School
-1977 M B A - Bradford University
-1972 B. A. (Hons.) II2 Economics - University of Manchester
-1980 ICMA parts I-IV
Courses -2001 Flexible Working Practices - Industrial Society
-2000 Implementation of Change Mechanisms- DLA Advance
-1999 Partnerships at work – CIPD
-1998 to date Pension Law and Employment Law seminars - Eversheds
-1987 Business Strategy - Leeds Business School
-1984 Strategic Marketing /Competitive Marketing – CIM

Skills

General Management, Stragegic buiness planning, change mangement, sales and marketing management

Languages

English, some spoken Japanese

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