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Director of Corporate Communication

Work Experience

Interim Public Relations Executive
Corporate Relations ¥ Media Relations ¥ Employee Communications

Fellow of the Institute of Public Relations and its President in 1987. Experience mainly in public sector and not-for-profit organisations. Now practising as a dedicated interim executive.

KEY ACCOMPLISHMENTS

FOR THE FARMING INDUSTRY (NFU)
· Developed the argument that farmers should be financially supported by Government and EC because they were needed to look after the countryside even if they had to be paid to do that rather than produce surplus food. Set-aside payments for not farming were the result.
· Protected farmers from a threat that polluter pays principle would be applied to use of nitrogen fertiliser. Showed that Government had encouraged used of fertilisers during and after the war.
FOR THE NUCLEAR ENERGY INDUSTRY
· Developed the argument that nuclear electricity generation was environmentally beneficial because it supplied a third of our electricity without producing greenhouse gases or contributing to acid rain. If all that electricity has to be generated from fossil fuels what would the effect be on the environment?
· Persuaded nuclear chiefs that they should abandon the search to be loved by the public. The only issue was public acceptance of a need for nuclear power even though they were afraid of it. The case that nuclear is the fuel of the future, and does not produce greenhouse gases, was created to encourage acceptance.
FOR THE WATER SUPPLY INDUSTRY
· Demonstrated public willingness to pay more for high quality water by showing that they were already spending large sums on buying bottled water of lower quality than tap water.
· Threatened to reveal that government standards for quality of water would lead to mass abstention from consumption because they ignored the aesthetic qualities of taste, clarity and freedom of odour, which customers expected.
FOR LOCAL GOVERNMENT
· Solved the problem of how to maintain regular contact with ratepayers by introducing first council newspaper distributed door-to-door by post office.
· Fought off threat to increasing use of central government powers. On behalf of Association of Metropolitan Authorities devised and managed the first ever professional keep it local advertising campaign by local government.
FOR THE INSTITUTE OF PUBLIC RELATIONS
· Developed the new official UK definition of public relations practice as reputation management.
· Doubled membership by introducing entry by examination.
· Continue to lecture on its behalf about community relations.
FOR TRADE ASSOCIATIONS
· Wrote the standard definition of trade associations for the CBI Trade Association Forum.
· Acted as first ever Director General for two trade associations.
· Served on Council of Advertising Association
FOR THE MARKET RESEARCH INDUSTRY
(British Market Research Association)
Established a new trade association for the market research sector, helping to develop its corporate governance rules and its government relations capabilities. The role was on a part-time interim management contract basis (one year to Feb 2001) using an outsourced secretariat organisation.
FOR THE BUSINESS SUPPORT SECTOR
As an interim executive, handled external relations and employee communications for the Learning & Business Link Company in Kent, with the result that staff turnover was very small despite the organisation facing imminent split into several new bodies under government requirements.
FOR THE AMUSEMENTS SECTOR (BACTA)
· Successfully led negotiations with Home Office to introduce a new all-cash fruit machine worth millions of pounds to industry.
· Gave evidence on behalf of industry to Deregulation Committee of House of Commons.
· Persuaded Treasury not to raise license duty on new machines. Launched machine with a media blitz including appearing on BBC Today programme and the main television news. Subsequently achieved a 50% increase in the permitted cash prize. Cut the duty on machines at seaside arcades.
· Represented industry on television including Money Programme (on preparation for Euro) and Kilroy (on encouragement of gambling.)
· Introduced economic analysis by Henley Centre as a tool for winning arguments.
· Transformed view of leisure machinesÑand ameliorated tax threat from new governmentÑby effectively arguing that machines make an enormous social and economic contribution and are at the heart of BritainÕs leisure pursuits.
· Brought together all gambling-related trade associations to lobby more effectively as a federation, in preparation for government review of gambling legislation.
FOR THE TRAIN OPERATING COMPANIES
· Stepped into a gap at short notice while a new permanent communications director was recruited.
· Represented the train companies on national television news programmes within days of starting.
· Represented ATOC at meetings with government on rail recovery public relations.
CAREER IN DETAIL
As an interim executiveÉ.
Communications Director, Association of Train Operating Companies
From December 2000 to February 2001 while a permanent director was recruited.
Handled national television news interviews within three days of joining.
Developed position statement system for ATOC.
Reviewed all their opinion research as a guide to future strategy.
Director General of British Market Research Association
Oct 1999-Jan 2001 (Agreed end of contract)
Brought in to handle the transitional development of two related trade associations that came together as one larger association.
Head of Corporate Relations, Learning & Business Link Company
August 99 Ð July 2000 (Agreed end of contract)
Appointed to assist an organisation that had been newly created and now faced disruption due to a government imposed restructuring of the national training and business support structure.
As a consultant
Project on enhancing profile for Executive Interim Management (EIM), an associate company of the Egon Zehnder executive search firm.
February 2001
As a conventional executiveÉ.
Chief Executive British Amusement Catering Trade Association (BACTA)
1995-1999
(Selected by Spencer Stuart to become first ever chief executive of this association representing the fruit machine industry.)
Head of UK Corporate Relations, Vivendi
1991-1995
Headhuntedby Alexander Hughes to establish and maintain the UK internal communications and external relations of huge French conglomerate (then called GŽnŽrale des Eaux) Covered all utilities, construction and media sectors.
Director of Corporate Communications, UK Atomic Energy Authority
1989-1991
Appointed by the Chairman to manage relaunch of UKAEA as the commercial AEA Technology. Also to handle nuclear education programme for the government.
Director of Public Relations, National FarmersÕ Union
1984-1989
Headhunted by Spencer Stuart to enhance the reputation of BritainÕs farmers by developing an understanding and awareness of their role in society and countering ill-informed criticism.
Head of Public Relations for three London Boroughs
(Newham, Hounslow, Southwark) 1972-1984
Earlier career in journalism covered working on employee communications for John Lewis Partnership; reporting for a local newspaper and subsequently editing the South Londoner group of newspapers.
MEMBERSHIPS
· IPR Professional Practices Committee (until 1996).
· IPR Government Affairs Group.
· Guild of Public Relations Practitioners
· Strategic Planning Society (Government\industry group)
· Hansard Society
PUBLICATIONS & LECTURES
· Contributor to The Practice of Public Relations, Effective Corporate Relations
and Strategic Public Relations.
· Wrote chapter in distance learning package on PR for Non-Commercial Organisations
published by the Open University.
· Delivered The Colquhoun Lecture, Democracy in the Real World (1988).
· Delivered lecture The Anxious Society (1989).
· Speaker at conferences on employee communication (1991 and 1993).
· Speaker (on energy and lifestyle) at World PR Congress in Canada (1991).
· Lecture Environmentalism as Religion to Institute of Public Relations Mindlink Group, subsequently published in various Journals in UK and abroad.
· Invited (1997) BY TVX Hellas, a gold mining company in Greece, to lecture to their senior management on developing community relations.
· Lecture to international public relations school on community relations. (1997)
· Speaker at various international conferences on gambling in Britain.
· Speaker on corporate governance at International Trade Associations Conference
· Volunteer consultant for The Media Trust
· Speaker on employee communications at Oil & Gas seminar (2001)

PROFESSIONAL QUALIFICATIONS
· Fellow and former President of Institute of Public Relations
· Diploma in Public Relations (Communications, Advertising and Marketing Education Foundation.)
· Diploma in Industrial Editing (British Association of Business Communicators)
PERSONAL DETAILS
· Date of Birth: 20 July 1947
· Featured in DebrettÕs People of Today

Education

Fellow of the Institute of Public Relations of Institute of Public Relations.
DipCAM PR
BAIE (Dip)

Skills

All aspects of communicationsÑexternal relations and employee communications.
Specialise in high profile issue management and working with not-for-profit organisations.
Computer literate (especially Apple Macintosh computers.)
Excellent writer and public speaker.

Languages

International English

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