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Consultant

Work Experience

BERTELSMANN MEDIA GROUP
Managing Director BOL UK Ltd: (Jan – May 2002)
Interim Management contract to develop business whilst permanent MD was sought
Developing the internet entertainment retail arm of the Direct Group
Developing synergies across the Group and in particular with sister company Book Club Associates (BCA)

STREETS ONLINE LTD (Nov 1999 – October 2001) Internet entertainment retailer sold to Kingfisher Group and then de-merged as part of Woolworth Group Plc
i) New Business Development: Reporting to Board, responsible for:
Negotiation of all new commercial trading agreements for supply of product and data to the websites selling Music, Film, Books and Games
Defining digital entertainment strategy for Streets Online and Kingfisher group (Woolworth, EUK, MVC)
Development of new entertainment database negotiating third party content suppliers
ii) Marketing Director: Reporting to Chairman and responsible for:
The management, commercial relationships and marketing of the four web sites selling CDs, Books, DVD and Games
Account management and development of strategic marketing partners programme including major investors - Freeserve and BSKYB
Management & recruitment of Marketing team and four Site teams totalling 40 staff

BUCKS CHILTERNS UNIVERSITY COLLEGE: Guest Lecturer on E Commerce in the Music Industry course (During 2000/2001)

GENERAL MANAGER MUSIC: AMAZON.CO.UK (Jul 99 to Nov 99)
Reporting to the European Managing Director and responsible for:
The launch of the music site
Recruiting and managing a team of staff in supply chain, merchandising, editorial and content acquisition
Negotiating terms with major suppliers for product, content and database material.
Developing a strategic plan for digital download and other web based technology
Key achievements: Launch of music site and set up of all major trading supply and content agreements.

INTERNATIONAL SALES & MARKETING: HEAD OF E COMMERCE BRITANNICA.COM (Mar 1998 to Jul 1999)
Reporting to Vice President – International and responsible for:
Formulating E Commerce strategy and marketing plans, negotiating strategic alliances for International Internet business
Negotiation and management of territory distribution contracts successfully generating new business worth US $6m in revenue
Total restructure of International Distributor network across Europe, Middle East and Africa identifying new distributors and key channels within each market for print & CD ROM.
HEAD OF BUYING & MARKETING: VIRGIN RETAIL EUROPE (1993 –1997)
Reporting to the Managing Director. Company Turnover £162m.
Responsible for:
the management and development of the product buying and marketing function for the European Virgin Megastores
controlling all purchasing activity including buying budgets, sales targets, stock and margin management.
recruiting and managing a team of 40 staff in buying and marketing
Main Achievements:
Increased gross margins by 3% by re negotiation of all major supplier terms, improved product availability and rationalisation of the supply sources across 7 European countries.
Reduced staff costs in stores and local head offices by £2m by centralisation of functions.
Masterminded the rewrite of the company stock and order system (£1m investment) to improve product availability and reduce administrative overheads.
Project managed the opening of 16 new stores in 7 countries, including initial market research, planning of store layout and product mix and formulation of staffing structures.
PRODUCT MANAGER: BOOTS COMPANY PLC (1991 - 1992)
Managed the central buying of 3,000 product lines for the stores nationwide.
PRODUCT MANAGER: W.H. SMITH LTD (1987 – 1991)
Responsible for the central buying and marketing of entertainment products for the 400 retail outlets nationwide
STORE MANAGER: OUR PRICE MUSIC (1985 – 1987)
Responsible for buying, stock replenishment, stocktaking, ‘in store’ merchandising and new store openings

Education

Degree in French BA Honours 2.1
3 ‘A’ levels
9’O’ levels

Skills

Bianca Cory set up Protogenia in August 2000 having spent nearly twenty years in International Retailing in the entertainment industry with established market leading brands, such as Amazon & Virgin in the areas of Buying, Marketing, Sales, Logistics & E Commerce.

Protogenia specialises in the following:

Digital Asset Management - negotiating strategic alliances between content owners, digital service providers, telcos and retailers
Retail Category Management & Marketing (High Street & Internet)
Interim/General Management
Integration of direct marketing & mail order businesses with e commerce

Core Services:
1. New Media & Digital Entertainment
e-tailing entertainment products
digital asset management & distribution of content
data sourcing & licensing

2. Marketing & Commercial Contract Negotiation:
e commerce marketing partnership agreements
supplier trading terms
International/European distribution

3. Change Management, Organisational structures & Restructures
Interim Management
Internet start ups
New store openings & European expansion
Restructuring teams
Coaching & mentoring
Strategy & goal defining including facilitation

4. Retail Trading Improvements
margin management - pricing strategies/supplier trading erms negotiation
supply chain rationalisation
merchandising & new store layouts
retail database structures
buying & category management

Languages

French - fluent
Italian - v. basic

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