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International Business Development Manager

Work Experience

05/02-current
B.V., Amsterdam, Holland

Function: Business development manager - Benelux countries
Work description:¨
New clients acquisition¨
Market potential evaluation for Italian companies-clients entering the Dutch market¨
Marketing strategy development and implementation¨
Budget planning and financial feasibility study¨
Distribution network development based on exclusivity agreements

1999-2002
SARA LEE EDOUWE EGBERTS, Utrecht, Holland, World Headquarter for Coffee and Tea

2001-2002
Function: International Project Manager-EMEA
Work description:¨
Coordination of the international brands and products in 6 European countries including: ¨
Standardisation of the current product range and new products development¨
International promotions calendar definition - together with local project managers¨
Price leverage with our franchisee partner and sales performance monitoring ¨
New store opening coordination (related to the international relevant issues)¨
Support SLDE local Project managers – country based¨
Market analysis related to business development in the following segments: Petrol Stations, QSRs, Catering

2000-2001
Function: Local Project Manager for Italian Market
Work description:¨
Starting the operations in Italy:¨
Complete marketing/promotional strategy for introduction (opening event, POS in/out of store branding and external communication) with the aim to promote Douwe Egberts brand Local coffee/tea product range selection¨
Coffee training to local sales force (20 people)Responsible for sales and market communication of Sara Lee DE products to Italian retail market (via our easyEverything franchisee partner) - after introduction¨
Post opening cost optimisation plan and Key Performance Indicators analysis

1999-2000
Function: International Quantitative Market / Marketing Researcher
Work description:¨
Strategic evaluation of the global coffee and tea market development (market potentials, competition and local consumer trends - focus Europe)¨
Supporting International VP Marketing in developing 5/10 years plan related to world wide coffee trends¨
Quantitative brand and market performance analysis of SL DE retail operating companies in 13 countries (EMEA, USA, Brazil, Australia). International group coordinator.¨
Standardisation of the existing quantitative monitoring methods within retail operating units (brand, market shares, prices)

1998
KLM Special Cargo, Amsterdam, Holland, KLM Royal Dutch Airlines

Function: Strategy Consultant for the international sales department ( MBA - final thesis Project)
Work description: ¨
Strategic evaluation of Pan European markets for the live animals transportation (Zoo animals)¨
International marketing plan and strategy for implementation

1995-1997
BOCCONI, Milan, Italy, the Leading Business School in Italy

1996-1997
Function:Innovative Quality Project Manager – related to Customer Satisfaction analysis
Work description:¨
Responsible for development, organisation, implementation and evaluation of the project

1995-1996
Function: Program Coordinator and Assistant Project Manager for International Business Development
Work description: ¨
International market research and comprehensive analysis of collaborative projects with Latin American universities Development of business relationships with international organisations (UN, EU)

1995-1997
INTERNATIONAL CONFERENCE CENTRE, Lugano, Switzerland

Function: External Consultant
Work description:¨
Ad-hoc conference coordinator and programme consultant

1994-1995
CONVENTION CENTRE - PADOVA FIERE, Padova, Italy

Function: Marketing and Communication Assistant (internship program)
Work description:¨
Acted as a liaison between foreign companies and Italian firms¨
Implemented the link between Padova and Novi Sad, Yu, convention centres

1989-93
I.A.T.G., Novi Sad, Yugoslavia

Function: Part-time Tourist guide – Europe

Education

1997-98 SDA BOCCONI, Milan, Italy Master of Business Administration (MBA)
1988-94 UNIVERSITY OF NOVI SAD, Yugoslavia
Degree in Economics and International Trade, Final Thesis received 100%

Skills

major in corporate value management. risk analysis and business development planning.

Languages

English (Fluent)
Italian (Fluent)
Serbo-Croat (Mother tongue)
French (Good)
Dutch (Good)
German (Basic)

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