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senior sales & marketing consultant

Work Experience

CARREFOUR : Project Management & Business Development (AUG08-FEB09)
+ project management from A to Z
+ upgrade internet strategy and convert in tactical processes for improvement
+ business development
+ E-commerce project
+ development of a strategic Email - & CRM platform

X-TREME CREATIONS : E-business B2B consulting (OCT06-AUG07)
+ translate business objectives and strategy into an online B2B customer platform
+ translate technical products into an accessible and customer-driven web platform
+ coordination of the tactical realisation of internet/intranet/backoffice
+ data model to measure success, serve account management, get clear view on business results

VAB : CRM consultant (JUN-DEC07)
+ translate overall strategic business requirements into a clear CRM strategy
+ develop a detailed customer segmentation based on customer database and product portfolio
+ deploy CRM business and data model according to the agreed segmentation
+ turn product management into customer centric product management
+ CRM campaign model 2008 levelling with marketing agency, IT and web/programming agency
+ database management
+ E-communication and interactive platform, web consulting

CONNECTIONS : innovative marketing (marketing mgr 2000-2006) (consultant - ongoing)
+ marketing strategy, budget control, Connections’ media development
+ structural partner – and sponsorships
+ media resellers : structural proposal (media agencies, Adlink, etc…)
+ steering strategic national campaigns (online, offline)
+ develop and integrate new commercial opportunities
+ upgrade of the E-platform : analysis, performance, segmentation
+ personalised web platform for Connections‘ customers : concept, execution, platform
+ develop E-community (> 255.000 members) : E-marketing concepts in 1001 ways
+ search engine optimization and E-business consulting

SILICON IMAGE : E-commerce business development (OCT07 – DEC08)
+ business development of a resellers E-commerce platform in W-European market
+ public lecture on “”successful E-commerce and E-marketing” for company owners
+ marketing & sales E-strategy & tactics from A to Z
+ provided B2B customers from various industries with strong E-commerce platform

THE CONNECTION : Sales Management new media (FEB08-APR08)
+ start-up sales & marketing structure
+ develop sales presentations defining USP’s and creative concepts
+ agreements with media resellers (Tradedoubler, SMB sportsmarketing, …)
+ contact direct sales leads, and propose indirect lead generation
+ define & develop (start-up) main product lines

Education

Marketing Management at EHSAL, Brussels
The Selling Process at Mercury International, Copenhagen
Presenting at the Edge at Mercury International, Copenhagen
Direct Marketing at Institute of Direct Marketing, London
CRM at SAS, Stockholm
CRM at CRM Engine, Antwerp
Project Management at Fred Pryor, Antwerp
Legal issues in S&M at IFBD, Ghent

Skills

Translate strategic commercial challenges into a result-driven and measurable growth platform by detecting “opportunities for growth” both on a strategic as well as on a tactical level, focusing on :

+ understand & analyse future needs : creative, sales oriented, “blue ocean” driven
+ E-business development : E-strategy, E-commerce, E-marketing, E-customization, SEO…
+ combine B2C customer experiences/services with B2B partner benefits
+ CRM and sales – & marketing automation driven customer management
+ brand reputation and – excitement projects as part of customer management

Languages

Dutch
English
French
(Spanish, German)

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