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Marketing Manager / Directeur

Work Experience

Senior manager with more than 12 years of marketing and business management experience in the technology sector. Highly adaptable, successful people and resource manager with a talent for creating high performance marketing teams. The ability to create exceptional ROI for the business is coupled with a pro-active, can-do attitude. Communications skills to operate successfully and effectively as a leader with analytical and strategic problem solving abilities to devise winning market entry, brand/ growth and product marketing strategies.


Marketing Manager Northern Europe (NE) – Genesys/ Alcatel-Lucent subsidiary 2007-2009
Genesys, part of the ASG division of Alcatel Lucent, is the provider of contact centre solutions.
• Responsible for the marketing strategy and the planning, developing, and coordinating of all marketing communications programs to support sales in Scandinavia, BeNeLux and the Baltics.
• Marketing activities cover telemarketing, product, channel and customer marketing (workshops and events), development of local collateral and lead generation

Selected Achievements
• Built comprehensive customer and prospect database for region.
• Organised the high-profile Key-club event for senior Genesys and customer executives at G-force, the annual EMEA conference of Genesys customers and prospects.
• Comprehensive, multi-touch lead generation programme supporting double digit growth in the region.


Head of Marketing – Sophos UK 2006 - 2007
B2B virus protection software and hardware. Left in order to relocate to the Netherlands.
• The setup and management of a marketing department of 8 people with supporting back office processes, resources and structured cross departmental communications (sales, corporate)
• Development and implementation of annual marketing communications plan (lead generation and PR), channel programme

Selected Achievements
• Successful demand generation programme that contributed millions to the pipeline within a few months of starting
• Improvements to channel programme (management) and channel marketing activities, ensuring 16% growth in channel turnover within 6 months, the Partner Lifecycle Programme received the accolade of best practice in Sophos globally and is now implemented in US, France and Germany
• Implementation of Customer Lifecycle Programme (CRM strategy) in the UK, receiving the accolade of best practice in Sophos globally


Marketing Director - Microsoft Business Solutions UK 2002 – 2005
Head of Marketing of Navision UK, the company was acquired by Microsoft in 2002 and merged with the previously acquired Great Plains to form Microsoft Business Solutions (MBS).
• Responsible for development of overall marketing strategy for Microsoft Business Solutions and its product portfolio (Financial Software (ERP), CRM, Supply Chain, Manufacturing and Retail solutions)
• Budget responsibility, producing clear, accurate ROI reporting on marketing activities/ expenditure
• Frequently served as stand-in for the MBS business group leader and made responsible for business operations management of MBS (ca. 20 million turnover)


Selected Achievements
• Recognised by Corporate MBS leadership team as ‘Great example of Marketer for Business Solutions’ in June 2005 and previously selected for the FY04 UK TalentXP programme for the top 5% performers in Microsoft UK
• Created the Microsoft Business Solutions UK marketing strategy. Resolved the strategic challenges around the multi product messaging using research and market analysis. Produced and managed implementation of tactical marketing plans. Won support of the management and sales teams for the integrated marketing approach. Tripled the number of high quality leads per month, on time and within budget. Increased PR coverage 600 % and increased unprompted brand awareness from 1% to 8%. Successfully supported an aggressive revenue growth of 20% year on year.
• Drove channel marketing activity and managed channel marketing programmes and sales promotions for Partner (VAR) channel. Pioneered and transformed marketing communications with channel/ partners through innovative use of technology. Created the sales and marketing tools required to recruit new channel partners. Gained trust and motivated channel in times of change. Grew revenue through direct activity and indirectly through marketing development funding (MDF).
• Led marketing teams through a three way merger resulting in one marketing team. Created one integrated, high performance team through coaching and creating individual development plans. Reduced headcount from 12 to 9. Provided clear direction and objectives to the team during a time of change. The team went on to be recognised as outstanding both in the UK and international Microsoft Business Solutions community.


Vice President of Marketing – Firm Ltd 2000 – 2001
FIRM, a Norwegian start-up, started selling its online survey software ‘confirmit’ in the UK in December ’99.

Selected Achievement
• Launched company, its product and services in the UK, US and Scandinavia. Developed strategic marketing and business plans linking mission, goals, strategies and tactics to business levels. Created company and product identity, value propositions and materials. Helped set up and manage offices in New York and London. Revenue doubled year on year. Organisation recognised as market leader in its market space within 18 months. Generated extensive PR coverage and leads in all regions. Produced full range of marketing materials. Recruited and managed a globally dispersed marketing team.


Central Region (EU) Marketing Manager – AFP Technology Ltd 1998 – 1999
Initially recruited as the marketing manager for the hardware distribution division of AFP, within a few months promoted to the main division for the output management software. Nearly two years with AFP.


Group Marketing Manager – McBains Cooper 1997 – 1998
McBains Cooper is a construction and property consultancy providing services such as building surveying, contract management and architecture. Contract as I wanted to explore professional services marketing.


Marketing Manager – Scala International (UK) 1996 – 1997
Scala International is a provider of Accounting Software (ERP).

Education

Qualifications and Skills
MCIM Awarded membership status of the Chartered Institute of Marketing, 1997
Bachelor Degree International Marketing/European Business Studies, Hogeschool Eindhoven, NL, 1996
Languages Fluent Dutch & English, Working knowledge of German, Basic French
Courses Hard Edged Strategy by Cranfield Business School for Microsoft, 2005
Project Management by Chartered Institute of Marketing, 2005
Personal Excellence by Microsoft, 2003 -2004

Skills

management, marketing strategie, programme management, project management, change manager, pr, communications, events

Languages

dutch, english

Other

werkervaring internationaal, 12 jaar gewerkt met UK als uitvalsbasis

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