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Marketing Director, Marketing Manager, CMO

Work Experience

With extensive, primarily international experience, my specialty is the development, management and implementation of brands.
I am quite certain that my competence and expertise can provide tangible benefits on both the agency and the customer level. I have been developing, leading and implementing B2B and B2C brands for more than 15 years. My particular strengths include the following:
– Brand development: Brand positioning, visual identities, media development
– Brand strategy: Brand architecture, product portfolio management
– Brand implementation: Internal and external introduction of brands, implementation strategies
– Brand management: Documentation, reporting structures and approval procedures, training and controlling
– Brand audits: Assessment and evaluation of brand strategies

2003 – 2009 Interbrand Amsterdam, Netherlands
– Migration of the Amsterdam Office into the Swiss- German Group of Interbrand, i.e. harmonizing approach and methods, increasing profitability of the office, acquiring new clients from the Benelux market and reactivating former ones
– Responsible for clients from the German and the Benelux markets
– Brand development, management and implementation within the following industries: Financial services: banking and insurance; professional services: engineering, IT services and logistics, communication and consulting, retail, automotive and aviation, non-for-profit organizations
– Responsible for the business strategy, the HR and the PR policy of the Amsterdam office
– Monthly reporting to the Interbrand board, forecasts and progress reports

1997 – 2002 Interbrand Zintzmeyer & Lux, Cologne, Germany
Senior designer, team and unit leader, member of the
management team
– Development, management and implementation of B2B and B2C brands with a focus on the aviation, energy and financial services industries

1996 Meta-Design, Berlin, Germany
Senior Designer
– Corporate identity development and project coordination for a pharmaceuticals company

1993 – 1996 2D3D, The Hague, Netherlands
Professional designer
– Development of corporate identities and collateral systems for educational and governmental organizations

1990 – 1993 FAB – Gesellschaft für Kommunikation, Berlin, Germany
Designer
– Corporate identity development, book and media design for publishing houses

Education

1987 – 1989 University of Arts, Berlin, Germany
– Main study in visual communications
– Main thesis “Representation of Time in Visual Communication” in 1989
– Certification as Dipl. Designer

1984 – 1987 Offenbach Academy of Art and Design (HfG), Offenbach, Germany
– Basic study in visual communications
– First degree in 1987

1974 – 1983 Hilda Gymnasium, Koblenz, Germany

1970 – 1974 Primary School, Koblenz-Güls, Germany

Skills

Brand management: Brand creation, brand strategy, Brand Positioning, Brand evaluation

Languages

– German (native speaker)
– English (fluent)
– Dutch (state exam NT2)

Other

Computer: Microsoft Office programs (PowerPoint, Word, Excel). Knowledge of various design programs (CS 3 Suite). Accustomed to working in an Apple environment

Driving license

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