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Director

Work Experience

2000 to present - Director of Shall.be Digital marketing Ltd., Oxford, UK - full range of marketing services and business intelligence to young high growth companies in the European arena.
1989 to present: Director of B2.be Percentage Marketing (formerly " Stratex Europe ") - consultants to the Apparel, Sporting Goods, Accessories & Textile industries.
B2.be, in association with the "Shall.be" Group, offers an integrated range of "new economy" marketing and sales techniques using database and relational marketing expertise.
Some Missions undertaken :
1997 - 99 Consultant to KARRIMOR INTERNATIONAL LTD., Accrington,UK.
International business development, reorganisation of distribution network. Initiation of successful licensing programme in Japan, Canada and USA, shop in shop concessions and retail stores.
1994 - 1998 Director UK Operations, EMERSON TRUST S.A. - corporate financial services.
Joint-venture with French bank BIGT (Groupe Lagardère). Compensation, countertrade transactions and Market Share Expansion Finance & Asset Value Finance. Played a major role in developing and codifying these products into systematic techniques which can permit companies to liberate the value tied up in underperforming assets. Clients were large capital intensive companies in chemicals, paper, printing, shipping etc., including Du Pont, ICI, Akzo, Sealand, Courtaulds, Caradon, Unilever, Sears, Phillips Petroleum.
1995 - present Non-executive Director of DANS-EZ INTERNATIONAL Ltd, London. Manufacturers of high quality dance and exercise products. Advice on development and marketing of the product line and general business development.
1990 - 1994 Managing Director STRATEX FRANCE S.A.R.L. - suppliers of branded and private label childrenswear to mass distributors in France and UK. Negotiated licence for “Teenage Mutant Ninja Turtles”, three other major licences and distribution of Walt Disney & Nintendo products for France & Switzerland. Set up the start-up company and sales of FF 30 million in first year and FF 5 million profit.

1988 - 1990 Director European Operations - STS GRAPHICS Inc., Anaheim, California,
the largest producer of printed T shirts in the United States, and holder of the "OCEAN PACIFIC" licence, amongst others. Business development, Europe.
1987 - 1989 Consultant to LOWE ALPINE SYSTEMS LTD., Tullamore, Ireland. (Silent Night
Holdings PLC).
Set up the clothing division of this "outdoor" equipment company.
Drew up the product/marketing strategy, recruited the merchandising and design personnel and steered the new division through its first four seasons. Lowe Alpine is now a leading company in the fast growing "outdoor" market.
Corporate Positions:
1985 - 1989 Marketing Director, MAGLIFICIO MAGIR S.R.L., Varese, Italy.
Vertically integrated manufacturers of high quality cotton knitwear, supplying major jeans and sportswear brands and selected retail chains all over Europe. Developed a highly focused marketing strategy which enabled us to more than double sales from Lit. 23 billion to Lit. 49 billion ($ 56 million) in three years.
1982 - 1985 Merchandise Director, BLUE BELL EUROPE INC. (Wrangler Jeans)
Restructuring in a changing jeans market. Supervised rationalisation of product lines and move to outsourced manufacturing.
1976 - 1981 Managing Director - EMPOL MFG. CO. LTD. - UK.
Medium size manufacturing company, making knitted fabrics (knitting, dyeing, and screen-printing) and leather gloves. Suppliers to Marks & Spencer and other major retail chains.
Cut overheads, set up management control systems, redesigned the product lines and returned the company to profit within 3 years.
1972 - 1976 Director EUROPATEX - International trading in textiles and apparel.
Developed cotton/lycra weft knit fabrics for swimwear and underwear. Joint promotion with Du Pont on this range and introduced the fabrics to all major swimwear and underwear producers in the UK.
1970 - 1972 ICI (EUROPA) FIBRES GmbH, Frankfurt/Main, Germany.
Planning Executive, Sales Control dept.
1968 Three month traineeship - TITANGESELLSCHAFT (Bayer), Leverkusen, Germany.
1967 Two month traineeship - C.W. PITTARD LTD., Yeovil, UK.
Processing and grading of leather.
1965 - 1966 English & Sports teacher, Salem School, Germany.

Education

1981 - 1982 MBA - INSEAD - FONTAINEBLEAU - FRANCE
1966 - 1970 UNIVERSITY OF READING, ENGLAND
B.A. hons Economics & French (class 2:1)
1968 - 1969 UNIVERSITE DE GRENOBLE, FRANCE
3rd year economics
1963 - 1965 UNITED WORLD COLLEGE OF THE ATLANTIC, WALES
A levels : French, English, Latin
subsidiary subjects: Chemistry, Biology, Economics.

Skills

Business development, marketing strategy, sales process, brand management, licensing, management of creative processes

Languages

English : mother tongue.
French :perfectly bilingual
German :fluent
Italian :able to conduct business
Spanish :able to converse

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