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Consultant-Product Manager

Work Experience

SYH CONSULTING New York, NY
4/2002-PRESENT Marketing Consultant
Implemented marketing strategies and change management projects for corporations
Analyzed risk management issues in consumer and trade marketing promotional activity
Designed training workshops and motivation techniques to improve employee performance

9/2000-4/2002 CONAGRA FOODS INCORPORATED Omaha, NE
Assistant Marketing Manager-BANQUET
Managed Wings & Value Pack business ($50MM) and supported Boneless line ($80MM)
Developed consumer & trade programs, increasing wings dozen velocity by 52%
Managed $8MM consumer promotion budget, spending less than one-half without curtailing programs
Liaison to legal department, addressing legal concerns on advertising and promotional events
Organized wing demo’s, publicity and corporate-mega events, multiplying volume lifts by 5 times
Performed analysis and executed multiple pricing schemes, increasing revenues by one-third
Rotated to Pot Pies & Family Serve Entrees ($60MM). Oversaw launch of Pot Pie line extension.
Led package development and partnered with sales in creation of sales materials
Targeted key accounts for slotting initiatives and to build cross penetration among lines of businesses
Tracked consumer responses to improve product and to react better to consumer needs

6/2000-12/2000
WALL STREET INSTITUTE- subsidiary of SYLVAN LEARNING SYSTEMS Paris, FRANCE
National Service Marketing Director
Assessed effectiveness of promotional and advertising spending, minimizing spending by 17%
Tracked and developed service reports to ensure customer satisfaction, increasing business by 23%
Designed and launched website to promote services and provide access to remote learning programs
Trained and assessed staff of new franchises in WSI techniques for teaching, service and sales

6/1999-6/2000 THE MBA CENTER in association with MBA EVENTS Paris, FRANCE Regional Director
Managed flagship MBA Center, expanding Forum Programs, increasing sales by 65%
Directed student recruitment and marketing programs, strengthening market share by 15%
rompted use of database management to enhance sales force accountability, decreasing costs by 40%
Handled internet test preparation course content, monitoring effectiveness of execution

6/1997-6/1999 NYNEX-PCS White Plains, NY
Call Center Supervisor
Managed call center and supervised sales staff simultaneously, monitoring customer service performance
Designed and managed clientele contact database, collaborating with sales department
Identified and realigned responsibilities against the future needs of a new startup company

1/1993-9/1995
WESTCHESTER MEDICAL CENTER White Plains, NY
Department Manager-Administration
Recommended use of direct marketing, increasing business by 18%
Supervised non-exempt staff of 50 and recruited candidates for the Residency Program

Education

UNIVERSITY OF MICHIGAN-MBA, May 1997 Ann Arbor, MI
Emphases in Marketing and Human Resources
Consortium Fellow for Graduate Study in Management

BOSTON UNIVERSITY-JD, January 1993 Boston, MA
Edward F. Hennessey Scholar, Top 25% of Graduating Class
Admitted to the Massachusetts State Bar and New York State Bar

DARTMOUTH COLLEGE-BA, May 1989 Hanover, NH
Awarded Mecklin Prize for demonstration of creativity and vigor in workmanship

Skills

General Management, Marketing and Sales, HR, Recruitment and Training.

Languages

English French

Other

Lawyer

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