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Work Experience

CLOETTA HOLLAND BV
CLOETTA, founded in 1862, is a leading confectionary company in the Nordic region, the Netherlands, and Italy. In total, Cloetta products are sold in more than 50 markets worldwide. Cloetta merged with RBV LEAF Holland bv in 2012. Total turnover SEK 5,6 billion (approx: 0,630 billion euro’s).
Delivered: Consultant Private Label
Period: October 2013 – current
Scope: Building a new commercial organization with strategic approach on Private Label.
Create successful business relationship with Strategic Global Accounts resulting in new business (private label) with several new customers.

ROKA BV
Roodenrijs Kaastablettenindustire BV. ROKA, founded in 1946 is a world leading savoury snack manufacturer. ROKA’s brand is sold in more than 30 countries worlwide to all major Grocery Chains.
Delivered: Commercial Director, responsible for the day to day operations national & international. Reporting to Owner/Managing Director.
Timing: March 2012 - current
Scope: Build new commercial distribition network in Holland, Germany, Scandinavia and BRIC countries. With new businesses as a result.
Build new “pillars” under the company to achieve less dependence on only the savoury snack business.
Implemented a brand / private label approach which resulted in a full production capacity during first 6 months 2013.
Set up New Product Development programm to support innovation.
 


EXCELLENT PRODUCTS BV – EXCELLENT PRODUCTS ASIA BV
Excellent Products BV, founded in 1976 and family owned company, is a world leading automotive accessoiries manufacturer. Excellent Products brand JUMBO and Private Label brands are sold in more than 20 countries worlwide.
Delivered: International Sales Manager
Timing: June 2013 - current
Scope: Enable company to realize volume & value growth to fill the new Vietname factory.
Key drivers; new business through penetrating into new markets and new sales channels. Highly competitive market, building solid relationships is key.
Realized growth in terms of turnover, volume and profit by successfully implementing at Gamma, Karwei, Brico, Pontmeijer, Shell, COOP (big retailer in Sweden) and others.
Area responsibility: Russia, United Kingdom, Sweden, Denmark, Norway, Finland, Baltic Area, Spain, Portugal, Italy. Intensive travelling.


LEAF HOLLAND BV
LEAF, founded in 1862, is a leading confectionary company in the Nordic region, the Netherlands, and Italy. In total, Leaf’s products are sold in more than 50 markets worldwide. Cloetta merged with RBV LEAF Holland bv in 2012. Total turnover SEK 5,6 billion (approx: 0,630 billion euro’s).
Delivered: Director of Sales (reporting to President Middle Europe)
Period: September 2011 – April 2012
Scope: Successfully lead yearly negotiations with Ahold, Bijeen, Superunie, A.S. Watson, Maxxam and other total Out of Home customers.
Implemented price increase of €4 mio during 2012. No additional spending on total trade spent. Created new TTS structure in close cooperation with The Boston Consulting Group (BCG).
Building a Sales organization. Searching new people (1 Sales Manager and 2 Account Managers) and replacement of the current management. Implemented successful.

Team members: 3 Sales Managers, Account Manager, 1 Field Sales Manager, 1 Trade Marketing Manager, 2 Trade Marketing employees, 3 Assistent Account Managers & 16 Field Reps.

 

PERFETTI VAN MELLE BV
Perfetti is a leading Italian based sugar confectionery company and it took
over Van Melle N.V. in 2001 to form Perfetti Van Melle (PVM). Nowadays, with
a global net sales of Euro 1,8 billion, it is world’s 3rd and Europe’s largest
player in its segment.
Delivered: International Sales Manager, free role (close cooperation with and reporting to
General Manager Perfetti van Melle).
Period: January 2010 – September 2011
Scope: Create successful business relationship with Strategic Global Accounts resulting in new Private label business with Lidl GmbH in The Netherlands, Denmark, Germany, Belgium, Sweden and Finland. New business of 1.2 million kilo of candy. Only 2 product references.

Successfully lead yearly negotiations with Ahold, Bijeen, Superunie and introduction of new concepts (e.g. Toppermix). No additional spending.

Building a new Look-O-Look organization. Searching new people (1 Sales Manager and 2 Account Managers) and replacement of the current management including negotiations with the COR. Implemented successful.

New business successes: next to several Lidl countries, achievement of new business at Ahold, Aldi NL, Aldi France, Aldi Poland, Hema, Auchan, Casino, System U and others.

Lead the approach of distributors and B2B customers in different countries such as Switzerland, Austria, UK, Ireland, France, Germany.

Team members: 3 Account Managers, 1 Field Sales Manager, 8 Field Reps.
Close relationship with 2 FTE Marketing Business Support and 2 FTE product managers.

JAMIN WINKELBEDRIJF BV
Jamin Winkelbedrijf is a real Dutch company founded in 1883 by Cornelis Jamin when he opened his first shop. Through the development of JAMIN branded products, Cornelis as a real baker, set the standard within the whole confectionery category in The Netherlands.
Delivered: Strategic Consultant for the re-launch of the JAMIN brand
Timing: January 2009 – October 2009
Scope: Re-launch of the JAMIN brand
Growth in number of stores through franchise business concept
Develop close cooperation with Belgian Chocolate Group

 

VAN DER MEULEN “DE MEESTERBAKKER”
Van der Meulen the Masterbakers is an internationally renowned manufacturer of quality bakery products. With a wide range of Melba Toast, Rusks and Rye Bread, Van der Meulen markets bakery products which have an added value for its business partners. Van der Meulen is also the only European manufacturer of Organic Crispbake and Organic Melba Toast.
Delivered: Commercial Director, President of shareholders Meeting.
Timing: January 2009 – May 2009
Scope: P&L responsibility for National and International Sales of €35mio. Branded and Private Label products. Focus on internal organization. 5 FTE account-, national (account) managers. 2FTE (Trade) Marketing.
Lead the monthly shareholders meetings. Growth of 15% due to successful launch at Lidl, Brandt Germany and price increase in the UK.
Planning & budgeting of 3 operational factories.

EXCELLENT PRODUCTS BV – EXCELLENT PRODUCTS ASIA BV
Excellent Products BV, founded in 1976 and family owned company, is a world leading automotive accessoiries manufacturer. Excellent Products brand JUMBO and Private Label brands are sold in more than 20 countries worlwide.
Delivered: Sales Director
Timing: September 2008 – march 2010
Scope: Enable company to realize growth of €10 million within 4 years.
Key drivers; new business through penetrating into new markets and new sales channels. Highly competitive market, building solid relationships is key.
Realized growth in terms of turnover, volume and profit by successfully implementing at Gamma, Karwei, Brico, Pontmeijer, Shell, COOP (big retailer in Sweden) and others.

Area responsibility: Russia, Asia, Sweden, Denmark, Norway, Finland, Poland, Czech Republic, Hungary, Romania, Baltic Area, Spain, Portugal, Italy. High amount of travelling.

BIORADIX NV-SA BELGIUM
Bioradix is Belgian manufacturer of high quality natural food supplements.
Focus on high quality herbal extracts, cold pressed oils of herbal origin in vegetable-based capsules, nutraceuticals, and bio-active wellness products. More then 30 years of experience combined with herbal remedies known for centuries and up-to-date scientific knowledge form the basis of our product portfolio.
Deliverd: Export Manager Northern Europa
Timing: September 2008 – December 2010
Scope: European introduction of Vitamins, Herbs & Minerals food supplement products. Successful introduction in The Netherlands and Sweden. Key drivers: new business, market entrance, highly competitive market.





PERFETTI VAN MELLE BV
Perfetti is a leading Italian based sugar confectionery company and it took over Van Melle N.V. in 2001 to form Perfetti Van Melle (PVM). Nowadays, with a global net sales of Euro 1,8 billion, it is world’s 3rd and Europe’s largest player in its segment.
Delivered: Replacement of National Key Account Manager Food
Replacement of National Key Account Manager Out of Home
Reporting to Commercial Director
Timing: April 2008 – October 2008
Scope: Optimization of volume, margin and profit with several key accounts in Food; Superunie HQ, C-1000, Jumbo, Super de Boer, Plus Retail and many Out of Home customers.
Implementing distribution strategy in different Sales Channels. Successful introduction of new products and promotions in Petrol.

Close alignment with Commercial Director, set goals, measurement, people; resulting in a new approach of the customers with dedicated people.

LOOK-O-LOOK INTERNATIONAL (a Perfetti van Melle company)
Look-O-Look International is a European specialist in sweets, well-known for its brands Look-O-Look, Nubilo and Candy Time. In addition they also market a large number of private label concepts. Their variations in sweets, packagings and presentations are endless! Look-O-Look International is part of the Perfetti Van Melle Group, known amongst others for its famous brands Mentos and Chupa Chups.
Delivered: Sales Manager NL (reporting to General Manager Look-O-Look)
Timing: January 2007 – Aug 2007
Scope: Main focus was to take over responsibilities for the Dutch Market and create an approach for the introduction of a new Maxi Pack header card portfolio.
As for today this new Maxi Pack assortment is still successful.
Second focus, operational, lead the day to day business in close cooperation with the General Manager.

PERFETTI VAN MELLE BV
Perfetti is a leading Italian based sugar confectionery company and it took over Van Melle N.V. in 2001 to form Perfetti Van Melle (PVM). Nowadays, with a global net sales of Euro 1,8 billion, it is world’s 3rd and Europe’s largest player in its segment.
Delivered: Sales Manager NL
Timing: January 2006 – May 2006
Scope: Coaching of the Sales Manager who finally got replaced. Took over full sales responsibilities National Accounts at HQ level. 3 FTE, indirect (incl. field) 16 sales people.
First set up with other people of the trade marketing organization and lead the way to educate the new staff based on experience at Nestle Nederland bv.

Successful introduction of Mentos Chewing Gum at Ahold, Superunie and others.

VIRIDIAN NUTRITION LTD (UNITED KINGDOM)
Viridian is a big-hearted company, committed to creating a nutritional supplement range with integrity, quality and innovation. The company was founded in 1999 on two fundamental principles; to develop a range of supplements with the highest possible ethical standards and to generate significant funds for children’s and environmental charities.
Delivered: Benelux Director of Sales
Timing: August 2005 – August 2010
Scope: Benelux introduction of Vitamins, Herbs & Minerals food supplement products. Successful introduction in The Netherlands and start-up in Belgium.
Key drivers: new business, market entrance, highly competitive market.

NATURAL ORGANICS U.S.A.
Nature's Plus The Energy Supplements. The Gold Standard in Natural Vitamins and Nutritional Supplements for over 40 Years Nature's Plus has worked hard to earn the loyalty of millions of satisfied consumers and health food retailers worldwide with our emphasis on high quality at every stage - from manufacturing to on-time delivery to retailers.
Delivered: European Director of Sales
Timing: January 2005 – August 2010
Scope: European introduction of Vitamins, Herbs & Minerals food supplement products. Successful introduction in The Netherlands, Germany, Spain and UK.
In The Netherlands listed at Schlecker, Etos, De Tuinen, Vitaminstore, Natudis among others. Searching for distributors in Germany, Spain and The Netherlands (Nutrivital bv).
Key drivers: new business, market entrance, highly competitive market.

Education

EDUCATION
• High School, diploma 1986
• Middle educational level “Commercial Economics”, diploma 1989
• Higher educational level “Commercial Economics”, diploma 1993
• O.U. / U.V.A. Amsterdam Science of Law (pending)

COURSES
• NIMA Sales A-B
• Advanced Management Training (Nestle)
• International Business Management (Nestle)
• International Trade Concentration (Nestle)
• Food Services Key Account Management (Nestle)
• Project Management, change management, leadership (Nestle),
• Competence management (Nestle)
• Nestlé Management Development Program

Skills

Strategic, Commercial Vision, Result driven, Analytical, Strong focus on people, Leader, Negotiation capacities, Team player, Personal ethics, Hands-on.

Languages

NL, Engels, Duits

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