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Directeur et Senior Consultant

Work Experience

Since 02/08 Management of a Consulting Agency specialized in Marketing & Communications.
Director and Senior Consultant
Mission:
A to Z Management and development of a consulting agency. Development and realization of Marcom strategies and concepts. Management of clients¡¦ projects and initiatives to achieve objectives.
Realizations:
- Elaboration of strategies and concepts for integrated Marketing & Communications and
B2C, including Social, for the Pharma, Banking, Watch and other industries.
- Definition of eMarketing programs and Web promotions for different industries. Review and evaluation of corporate and marketing web presence (insurances, professional education, etc.).
- Project Management and delivery of international marketing internet sites and a Sales¡ support interactive solution for a Pharma industry multinational.
- Feasibility Study of an eCommerce & B2C platform for a Food industry¡¦s multinational.
- Creation and production of Print Communication material, such as Newsletters, Brochures and Yearly Reports.
- Organization and management of international Request for Proposals (RFPs) and contracts.

07/98 - 01/08 PHILIP MORRIS INTERNATIONAL MANAGEMENT SA (PMI) - Lausanne, Switzerland
09/04 - 01/08 Program Manager Online Marketing
Mission:
Management of PMI¡¦s international Program for Online Marketing & B2C. Obtaining of Philip Morris International's "Recognition For Excellence Award", in January 2008, in recognition for exceptional performance.
Realizations:
- Program Management, including people and budget management (more than USD 2M).
- Development and implementation of dedicated global strategies and methodologies for Online Marketing and B2C.
- Organization and management of international Request for Proposals (RFPs). Management of contracts, agencies and external partners.
- Definition, management and delivery of international and local Digital Marketing and B2C projects.
- Creation and delivery of PMI B2C platforms (including the company¡¦s first eCommerce solution), involving more than 50 people, up to 10 agencies and external partners, 9 internal departments and 8 countries.
- 75% reduction of the operational cost of PMI¡¦s eCommerce/B2C platforms, by introducing new strategies and new technologies.
- Member of the commercialization team for the launch of new innovative products in 6 countries and 3 continents. Management of Digital & One-to-One Marketing and eCommerce projects.
- Design, development and implementation of PMI¡¦s central Online Marketing platform. In four years, this platform reduced the time-to-market of Online Marketing projects by 50% and the cost by 60%.

07/00 - 08/04 Project Manager Business to Consumer (B2C)
Mission:
Management of international projects in B2C and Digital Marketing. Assumed these responsibilities as "Project Leader B2C & Internet Services" until June 2002 and as "Project Manager B2C" from that date, following a promotion.
Realizations:
- Definition and implementation of PMI¡¦s strategy for Online Marketing systems.
- Development of PMI¡¦s vision, strategy, guidelines and methodology for B2C. Creation and production of the related handbook (PMI¡¦s B2C Handbook).
- Design and implementation of PMI¡¦s international brand and ¡§Name Generation¡¨ web sites (in production for 12 countries).
- Project Management and launch of PMI¡¦s all-time first Marketing Internet Site for the ¡§Marlboro Adventure Team¡¨ campaign in Switzerland.
- Design, implementation and simplification of PMI¡¦s offline/online processes and solutions for registration, enrolment and authentication.
- Creation of the ¡§Marketing & Sales Key Brand Indicators¡¨ web application for PMI¡¦s Eastern Europe (EE) region.
- Project Management and launch of first EE Headquarters and regional intranet sites.
- Preparation and organization of a web site strategy training in Russia.

07/98 - 06/00 Analyst Regional Projects & Systems
Mission:
Responsible for activities related to project management and planning.
Realizations:
- Design, development and delivery of a project management and planning tool.
- Development of PMI¡¦s Year 2000 (Y2K) project¡¦s intranet site and web applications.
- Preparation and organization of a Y2K tool training in Dubai and Istanbul.

02/98 - 06/98 GDI SA (Gestion et Diffusion Informatique) - Plan Les Ouates, Switzerland
Senior Analyst Consultant
Senior Analyst Consultant for GDI's client: "Philip Morris International (PMI)".

02/96 - 01/98 CAI CTI AGIR INFORMATIQUE SA - Lonay, Switzerland
Senior Analyst Developer
Design and development of business management tools and applications.

01/93 - 01/96 BENNINGER AG - Uzwil, Switzerland
Analyst Developer
Design and development of industrial tools and applications.

Education

2005 Marketing Certificate - University of Lausanne - HEC (Business School), Switzerland, 2005

2005 Project Management Professional Certification (PMP) - Project Management Institute, USA

1992 M.Sc. in Electrical Engineering - Swiss Federal Institute of Technology (EPFL), Switzerland

Skills

- Strategic Planning & Budget Management
- Marketing (incl. digital), B2C et B2B
- Multichannel/Cross-Media Communications
- One-to-One and Direct Marketing
- Program & Project Management
- Presentation and communication

Languages

English, French and Persian: Fluent
German: Basic- Intermediate Level
Italian: Basic Level (Certificato d'Italiano)

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