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Interim Marketing Director

Work Experience

Since 2003 Entrepreneur Germany – Management & Consulting
Projects include:
Interim Management – Marketing Strategy & Execution Consulting
Use of online social media and communities (Web 2.0) to acquire new projects - Clients portfolio worldwide (extract): Microsoft - Amdocs – CME Group - Firetide - Catapult Direct-Marketing - Kodak – EveryPoint – MobileGov - Motorola – Hollister - Top Consulting
Group - Magna International - Dywidag System International -
Achievements:
• Developed unique programs (demand generation, CRM), positioning and business planning processes
• Introduced winning strategies for database augmentation & quality
• Assessed CME Group trading website for European markets

Since 2004 Service Partner Germany
Lionbridge, Ireland - Localization – Turnover $400 million pa – 5,000 employees
Projects include:
Assessment of new applications for the Mobile industry. Work with mobile carriers on the German market: Vodafone, T-Mobile, O2, E-Plus – Product launches with Microsoft (Windows Live), Nokia (Music Store)–
Achievements:
• Assessed new mobile applications for most profitable product launches for Microsoft, Vodafone, HP, Nokia, Kodak

2007 – 2009 Marketing Director Worldwide
Controlware, Germany - IT – Turnover €100 million pa - 550 employees
Programs include:
Global marketing plans for 2008 and 2009 – Online campaigns: Email newsletters - PR campaigns - 3 cold-calling campaigns - global advertising campaign - launch of a new corporate design - products launch - 12 tradeshows (IFSEC, Security, etc.) -
Responsible for a team of 4 employees, reporting to the CFO
Budget responsibility (€300.000)
Achievements:
• Restructuring of commercial activities for a business unit in the video surveillance sector
• Increased segment-specific responses by 70% with email newsletters for B2B customers
• Achieved 3 company awards within a year
• Increased web traffic +200%

2004 – 2005 Head of Marketing EMEA
European Computer Telecoms, Germany – ICT – Turnover €127 million pa - 110 employees
Programs include:
Business plan, direct-marketing campaigns, PR campaigns (press releases, advertising in magazines), communication plan incl. creation of new
brochures/flyers/tradeshows (3GSM Cannes, Telecoms Scandinavia, CeBIT)
Management of a team of 3 employees, direct reporting to the CEO
Budget responsibility (€500.000)
Achievements:
• Contributed to close deals with Vodafone (€1 million), TeliaSonera and Tele2 with the ring back tone application
• Drove 45% of revenue through marketing activities

1998 – 2002 Marketing Programs Manager EMEA
Lucent Technologies, France – Telecoms – Turnover $11 billion /2002 – 140,000 employees
Programs include:
Communication plan: direct-marketing campaigns, advertising and PR campaigns (press conferences, 80 articles written in local press), roadshow driven in 20 cities in EMEA, 2,000 attendees - Created the first single flyer covering all business solutions
for EMEA audience - Tradeshows: GSM World Congress Cannes, Networks Telecom Birmingham, Sviaz Expocomm Moscow, Interop Paris, Cairo Telecomp, CeBITx3 (drove a new concept: multilingual booth tours)
Management of a team of 15 employees across EMEA, teamwork with USA
Budget responsibility ($1 million)
Achievements:
• Delivered a strategic positioning program for e-Business solutions in EMEA
• Repositioned corporate identity by delivering a single key message to EMEA audience
• 70% of costs reduced by suggesting and creating a first EMEA product information centre
• 10% increase in orders by managing VIP customer event in Barcelona
• Partnered with key industry players (Sun Microsystems)

1996 Consultant
Summit Medical Europe, France - IT – Turnover $5.6 million - 50 employees in Europe
Programs include:
Set-up of a sales organization (Start-up), hiring of a team of 10 employees (sales and administration), communication plan/strategy Management of a team of 5 employees
Achievements:
• Expanded client base by 30% (8% over target) in Europe
• Increased revenue 67%
• Reduced administrative/HR costs 13%

1987 – 1996 Market Research Specialist / Quality Assurance & Regulatory Affairs Coordinator
Dow Corning, France – Medical – Turnover $4 billion pa – 10,200 employees
Programs include:
Competitive surveillance and market research data – Process review for certificates of analysis delivered to medical customers worldwide - Management of the 900 procedures according to the Good Manufacturing Practices -
Achievements:
• Improved corporate image through customer satisfaction survey program
• Process automation for results reliability (delivery in 24 hours instead of 10 days)
• Earned a promotion: from QA coordinator to market research specialist
• ISO 2001 certified

1986 Project Assistant
IBM, France - IT – Turnover $51.25 billion /1986 – 403,508 employees
Programs include: Assist engineering through quality programs - Internal process audits

Education

1997 – 1998 International MBA, High Honours
CERAM, France / University of Phoenix, USA / Shanghai Institute of Foreign Trade, China
Thesis: Electronic Commerce and the Impact on European Businesses

2002 – 2003 Master Direct-marketing
Bavarian Academy for Advertising and Marketing, Germany
Thesis: Development of a direct-marketing strategy to customer loyalty for Nestlé AG

1981 – 1983 International Economics (BTS)
Lycée Beau-Site, France

Skills

• Restructuring commercial activities
• Set up or restructuring marketing departments
• Crisis management
• Company re/positioning
• Product/service launch
• Large branding projects
• Executive intervention and implementation

Languages

Fluent in English and German
French Mother tongue

Other

Willing to travel 100%

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