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Industrial Engineer

Work Experience

Present:

President of La Tupungatina S.A., a company dedicated to Fine Wine Grape in Tupungato, Mendoza.

Partner and Director in Sistemas Estratégicos S.A., a CRM developer for financial institutions.

Partner and Director in Estudio F. Pugliese y Asociados S.A., dedicated to Theme Parks´ development.


1999-2000 Zanon Holding CEO

The company operates with Cerámica Zanon (Ceramic tiles) Sanitarios Motta (Sanitary ware) Minera Zafiro and Barda Negra (mining activities) and subsidiary companies in Chile, Brazil and USA. Total revenue 80 Million and total manpower of 750 people.

1997-1999 GRAINCO S.A. MBH International Managing Director

Some of the Bemberg Group shareholders, along with others foreign investors in Argentina, formed MBH (Miguens Bemberg Holding) to invest in business not related to the beverages industry in Latin America. For Real Estate projects, they formed Grainco S.A. In this company we developed several projects in many provinces of Argentina (Bahía Blanca, Santa Fe, Tucumán and Neuquén) with a total of 60 Million.


1991-1997QUINSA. (Quilmes Industrial SA) Bemberg Group.
Director New Projects.

Project Brazil: (Oct 95 to Jun 97) Director in Quilmes do Brazil LTD., the Bemberg Group’s operations in Brazil. In charge of all the aspects (Legal, Society, Commercial, Industrial and Financial) related to the introduction of the company in this country.

Project Zárate II - Argentina (Jul 93 to Dec 94): for the capacity increase of the Zárate Plant from 2.2 up to 4.4 million Hl. Total amount approved $ 60 million.

Project Planta Ypané - Paraguay (Jan 94 to May 95): For the construction of a new brewery plant with 1 million Hl. capacity. Total amount approved $ 50 million.

Project Mineral Water - Argentina (Jan 94 to Jul 95): For the introduction of a new product: the Eco de los Andes mineral water, and the construction of a new plant in the province of Mendoza, with an install capacity of 1.5 million Hl. and a total investment of $ 45 million.

Project Zárate I - Argentina (Jun 91 to May 93): for the construction of a new plant in Zárate, province of Buenos Aires, with an installed capacity of 2.2 million Hl. and a total investment of $72 million.


1984-1991 QUINSA.Bemberg Group
Cervecería de Cuyo y Norte Argentino S.A.
General Manager

With two industrial facilities in the provinces of Mendoza y Tucumán, the company produces and sales the regional brands Andes y Norte as well as the national brands Quilmes, Palermo and Liberty. During 1996, with sales of 1.6 million Hl, total revenue was $ 80 million and market share 15%, second brewery in Argentina.

1983-1984 Grupo BGH. (BGH S.A.-SIGIS S.A.-SICOM S.A.)
Commercial Manager

The company sales products in BGH (Fedders, Moulinex), Sigis (Telefunken), Sicom (Motorola) y financial plans (Ahorro Hogar).


1981-1983 Bunge & Born - Molinos Río de la Plata S.A.
Area Manager

In charge of production and distribution in the Southern Region of Argentina, based in Bahia Blanca. During 1983, responsible for the implementation of the same structure in Sambra LTD., a company of the same Bunge & Born Group in- Brazil.


1979-1981 Austral Líneas Aéreas S.A.Commercial Manager

As a member of a new management team for a complete turnaround, we got important results in the company, by increasing sales of 40% en 1979 and 25% during 1980.


1977-1979 Bunge & Born Molinos Río de la Plata S.A.-
Product Manager- Business Manager.

Responsibly of a group of eatable products with net sales of U$S 100 million.


1973-1977 General Motors Argentina S.A.Sales Regional Manager.
Responsible for the Sales Department in the Area of Capital Federal y Gran Buenos Aires. Same activity previously done in the Interior, in Santa Fe, Entre Ríos and Córdoba.


1969-1973General Motors Argentina S.A. Manufacturing Department.
Project Engineer
Supervisor of the Projects Preparation, Evaluation and Control Section, of the Manufacturing Department. More than 100 investment projects and over U$S 100 million were done in this period in GM, including all New Models, Engine Plant, New Die Shop, and all kind of improvements in the manufacturing process.

During 1993-1994, Project Manager of the Opel Project, for the introduction of this new car.

Education

1964 - 1969 Facultad de Ingeniería. Universidad Católica Argentina (U.C.A.). Industrial Engineer.

University Extension

London Business School. (UK). (1978)
Senior Management Programme.

Instituto de Altos Estudios Empresariales (IAE). (1989)
Programa de Dirección General.

Stanford University, California, USA. (1990)
Stanford Executive Program.


Other relevant Courses

1971 Genco Seminar (Kepner & Trigoe)
1972 Dirección de Proyectos Industriales (Fac. de Ingeniería, U.B.A.)
1977 Marketing Seminar (Bunge & Born)
1978 Dirección por Objetivos (Bunge & Born)
1982 Senior Marketing Seminar (Univ. de Pennsylvania. Bunge &Born
1986 Seminar for General Managers (Heineken - Holland)
1987 Brewing Course (Heineken - Holland)
1988 Marketing and Sales (Heineken - Holland)
1988 Seminar in Strategy (Arnold Hax - MIT - Bemberg)
1992 Seminario de Estrategia (José de la Torre - UCLA - Bemberg)
1994 Strategy Implementation (J. de la Torre - UCLA - Bemberg)

Skills

Experimented CEO
Creative
Turnaround management

Languages

Spanish: main language
English: fluent
Portuguese: fluent

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