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Director, Sales

Work Experience

1996 - Present Director Sales & Marketing, Business Development
International & Co. Inc., Ottawa, Canada
Scope of responsibilities included developing and implementing internal and external marketing strategies, relationship management and sales strategies to achieve business line growth targets. Reporting directly to the CEO and ultimately, driving the bottom line results, customer satisfaction and future direction of the company; Leading product branding strategy, product positioning, communications plans and implementing the overall marketing strategy. In addition, partnering and leading field sales managers to exceed their sales goals.

Key Accomplishments:
• Developed marketing plan in conjunction with the company’s aggressive sales strategy
• Successfully adopted new brand image for company’s line of products according to its positioning
• Gained new business leads across Canada and the US
• Using a creative marketing approach improved sales by three hundred percent between 97’ and 01’ fiscal years.
• Carried out financial analyses and prepare strategic objectives for the year-end budgets
• Managed channel budget, channel administration, presentations preparation, advertising, and consumer promotions activities including post promo evaluation
• Analyzed all aspects of strategic programs, including product definition, customer identification and market segments, resource requirements, schedule, key risks, and special requirements
• Successfully managed sales force, controlled expenses and optimized profitability
• Managed pilot project and feasibility study/ research to build an ultra premium vodka plant in Canada

1995 - 1996 Business Analyst/ Project Manager, Department of Strategic Planning & Marketing, Scotia Capital Markets, the Bank of Nova Scotia
Scope of responsibilities included sales and marketing planning, analytical report development, assisting general manager and the department management team with the business day-to-day activities. In a project-based environment assisted management with initiating projects by developing appropriate business cases, outlining costs, resources, milestones and other constraints, such as technical and functional specifications.

Key Accomplishments:
• Re-engineered business process, sales and marketing reports, and ROI evaluation
Planned and managed various special projects (e.g. project management of a new CRM system or Scotia Capital Markets)
• Executed project plans in a manner that effectively balances the client’s specified mix of requirements, like quality, time and cost
• Ensured that projects are completed according to Project Charter and as per stakeholders’ requirements
• Prepared Strategic Marketing Reports, Executive Summaries, and Strategy Analysis of the business activities of Scotia Capital Markets World-wide for the top executives of the bank
• Worked with the project quality assurance team to ensure that the required functionality is tested and approved by users in the manner that reflects the actual Scotiabank business process
• Business Analysis: Led and competently coordinated gathering of the business requirements via both internal and external stakeholders

1994 - 1995 Manager Operations, FX & Precious Metal Department, the Bank of Nova Scotia
Some of the responsibilities included Sales and Marketing of the bank’s products and services and to ensure customer service which would be consistent with the Scotia Service Standards.
Key Accomplishments:
• A winner of a prestigious Scotia bank’s "National Award for Service Excellence".

1993 - 1994 Manager-in-Training, Trade Finance and Correspondent Banking, the Bank of Nova Scotia.
Scope of responsibilities included developing and modernizing a database of corresponding banks to support the department’s marketing efforts and developments in the former Eastern block countries; Advising the department on credit risks, cultural and business issues and practices applicable to the countries of the former USSR as well as evaluating financial risks of Canadian companies developing markets in Eastern European countries.
Key Accomplishments:
• Received a promotion

1992 - 1993 Manager - Operations, Digital Equipment of Canada, Kanata, Ontario
Scope of responsibilities included day-to-day supervision and quality control of a computer assembly line; Employee relations management; Training.
Key Accomplishments:
• Learned that “learning curve” can be shortened

SPECIAL SKILLS:
• Multilingual (English and Russian);
• Business professional with sound interpersonal and communication skills;
• Prudent leadership, planning and analytical skills;
• Entrepreneurial, self starter, and a performance driven individual

REFERENCES: Available upon request

Education

Professional Education:
MASTER OF BUSINESS ADMINISTRATION, Schulich School of Business, York University, Toronto, Canada
Majors: Finance, Marketing Management
BACHELOR OF ELECTRICAL ENGINEERING, Samara State Polytechnic University, Samara, USSR
Major: Electrical Engineering

Skills

Professional Profile: “Leading by example”
• Dynamic, success-driven leader and manager with an established performance record and expertise in multi unit management, financial control, marketing, sales and quality management.
• Strong analytical and communication skills coupled with over 10 years of management experience to drive efficiency, productivity and financial performance improvements.
• Expert in sales and marketing, cost management, accountability and elevating employees’ morale.
Strength:
Graduated from a Top Canadian School of Business * Expert in Sales/Marketing & Customer Relationship Management * Financial Service Management * Problem Solving & Communication Organizational Re-engineering Team Building and Leadership * Analytical Skills *
Business Development & Envisioning

Languages

English, Russian, Ulkrainian

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