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interim marketing manager

Work Experience

Intermaat/Boer & Croon

September 2007 - April 2008
Dong Energy Netherlands
nr.1 energy company of Denmark entering Dutch market

Interim manager SME
Responsibilities:
- Evaluate business idea by using business cases
- Designing and defending business plan for Danish supervisory board
- Projectleader for building dedicated front, mid and back office
- Visionairy leader defining marcom strategies (ads,e-marketing, retention program, salestoolkit, DM) and direct marketing campaigns
- Business Analysis using CRM and customer panels

Branding consultant
Responsibilities:
- Setting up pitch among 5 well-known advertising companies
- Set-up briefing for design local corporate identity Dong Energy Netherlands
- Evaluating proposals for TV commercials, Ads, Internet, brochures

Employed:
2006- 2007 RABOBANK GROUP, De Lage Landen Consumer Finance, Eindhoven, the Netherlands
One of the big 5 bank in the Netherlands
Marketing Director, B2C
- Member MT
- Managing a team of 9 professionals in branding, Marcom, data mining/CRM, corporate identity, direct mailing, PR/Communication, TV commercial production, E-marketing, concept design Internet and Call-centre
- Responsible for multi-branding strategies
- Creative leadership towards (external) advertising agencies in defining TV commercial scripts for Direct Response television
- Responsible for 7 million Euro media budget

2004-2005 DSB GROEP, Opmeer, the Netherlands
Leading consumer finance lending company in the Netherlands
Marketing Director, B2C and B2B
- Managing a team of 18 professionals in Business Development, NPD and NPI (New Product Development and Introduction), customer lifestyle analysis (Experian), data mining/CRM, corporate identity, direct mailing, Sales Tool Kit for sales teams (Netherlands, Germany, Belgium), TV commercial production and print shop activities
- Responsible for multi-branding strategies
- Creative leadership towards (external) advertising agencies in defining TV commercial scripts for Direct Response television (current personal record: more than 40 DR TV commercials)
- Development of financial programs (white label cards) and products for clients (Kras Vakanties, Veronica, KPN Telecom)
- Responsible for 23 million Euro media budget (highest media spender on consumer finance in the Netherlands)

2002- 2003 GENERAL ELECTRIC Consumer Finance, GE Bank Hannover, Germany
Marketing Director, B2C and B2B
- Member of the senior management team
- Accountable for defining the strategic direction (4P’s: product, pricing, place and positioning) of the sales channels branches, retail finance (dual branding for auto dealers and media shops)
- Managing a team of 32 professionals in direct mailing, product management and development (lifecycle management and NPD), data warehouse management (selection, tracking and forecasting), CRM (acquisition and retention of customers), brand management in co-partnership with advertising agency Ogilvy (re-branding, advertising, campaigning), pricing and production (point of sales material)

1996 - 2000 PHILIPS LIGHTING
International Sales Manager, Lighting Controls department, B2B
Eindhoven, The Netherlands (1 year)
- Member of the management team
- Managed and trained national sales teams in 8 key countries
- Responsible for turnover (15 million Euro), P/L of department
- Benchmarked and improved international marketing strategy
- Developed and implemented reliable short and long-term sales forecasting system
International Product Manager, Road Lighting Luminaires department, B2B (expatriate)
Miribel, France (3 years)
- Responsible for Price/Product/Promotion/Place positioning of product portfolio
- Project leader for (new) product development; team of 5 persons (representing engineering, purchasing, industrial design, sales, logistics)

1995 - 1996 PHILIPS Professional Mobile Telecommunications, Cambridge, UK
Concept designer, Mobile Telephones department (expatriate)
- Developed product concepts according to customer and manufacturing requirements
- Initiated and facilitated creativity sessions (idea generation)
- Participated in market survey group (“face value test”)

1992 - 1995 PHILIPS Plastic and Metal Factories, Eindhoven, The Netherlands
Design engineer, Competence Centre Plastics department
- Developed plastic product concepts according to customer and manufacturing requirements
- Initiated and facilitated creativity sessions (idea generation)
- Led a technical team of 3

Additional Work experience (projects)
Spring 2002 COCA COLA, Brussels, Belgium
Retail Equipment Innovator, Experience Marketing division
- Organized and managed international Retail Equipment development
- Researched opportunities to increase sales in channels through retail equipment (data mining Nielsen, Canadean and customer databases)
- Defining design briefs (design intent/message, customer profiles)

Summer 2001 ASM LITHOGRAPHY, Veldhoven, The Netherlands
World’s leading manufacturer of chip production machinery
MBA Internship, Industrial Marketing
- Organized, designed and implemented knowledge management system regarding installed base and services
- Researched opportunities to increase customer loyalty (data mining in Excel)
- Calculated customer life time value
- Forecasted machine replacement and upgrade opportunities at existing customers

Honors and awards
2006 - Winner scholarship Webster University for Entrepreneurship Program (competition on business ideas)
2004 - Winner of the “Loden Loekie” award for worst TV commercial of 2004 (yearly national Dutch Raspberry award for TV Commercials) – but with very profitable results!
- Indicated by nationwide renowned magazine “Tijdschrift voor Marketing” as belonging to the top 50 marketing women in the Netherlands
2001 - Rotterdam School of Management winning team (team of three) and European finalist, European Business Plan Competition (featuring major Business Schools like INSEAD and London Business School); business plan regarding innovative guidance lighting for motorways
- Publicity coverage on business plan in Wall Street Journal Europe “Innovations get rewarded” (July 2001 issue)

Extracurricular Activities
2000 - 2002 - Member RSM gala committee – organizing member and graphical designer
1999 - 2000 - Volunteer for “Technica 10” organization, DIY for under age 12 girls
1999 - Marketing teacher for “Global Volunteers”, Titikaveka College, Cook Islands (Polynesia)
1992 - 1995 - Chairwoman Publicity Committee, Philips’ Young Professionals
2002 - Directed, filmed and edited web video for the website whybrian

Interests
Shopping, Sailing, Writing short stories, MTV, Skiing with friends, Painting, Dancing, PowerPoint, Industrial and Graphical Design, Fashion, People with different backgrounds, Golf (beginner)

Education

Technical University of Delft- Industrial Design Engineering
degree: Master of Science

Erasmus University- Rotterdam School of Management
degree: Master of Business Administration (MBA)

Skills

- strategic marketing (Product, Price, Positioning, Place, Promotion)
- business analysis
- branding

Languages

Dutch - mother language
English - fluent
French - good verbal knowledge
German - basic knowledge

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