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Marketing Director/Campaign Manager

Work Experience

Director, Infiniteinfo Ltd. 2000 - Present

·Director at Infiniteinfo, a web design and development company with offices in San Francisco, Los Angeles, and Manila.
·In-charge of U.K. and European business development.
·Analyse project requirements and write proposals for the development and renovation of websites, intranets, extranets, and broadband marketing materials.

Managing Director (& Founder), Tabac Inc. 1996-2000

·Set-up and managed a cigar distribution company in the Philippines.
·Secured the monopoly distribution rights for all Cuban cigar brands and several well-known tobacco brands for the Philippine duty free and domestic markets.
·Developed the market for high-end cigars, set up retail cigar divans throughout the country, developed key wholesale accounts, and built brand awareness through joint promotions with wines and spirits distributors.

Board Director (& Founder), Forth & Tay Inc. 1996-2000

·In collaboration with two other partners, set-up and promoted a malt whisky divan in the Philippines.
·Secured distribution rights for United Distillers’ Classic and Rare Malts, Glenmorangie, and Gordon & McPhail’s Malt Collection in the Philippine domestic market.
·Launched and built awareness for malt whisky through promotional events, cross-selling with Tabac Inc.’s products, and an extensive PR campaign.

President & CEO, Accor Asia Pacific Hotels and Resorts 1995

·Responsible for new business development for Accor in the Philippines.
·Oversaw performance of the group’s portfolio of Philippine hotels and secured contracts for the management of five additional hotels.
·Organized the re-branding of four independent properties to Accor’s Sofitel, Novotel, & Mercure brands.

Producer, Puerto Azul Music and Sports Festival 1993-1998

·Conceptualized and ran this highly successful event (co-sponsored by the Grand Hotels & Resorts Group), which drew over 6,000 spectators yearly to the Puerto Azul resort and was the key summer festival featured on MTV Asia and syndicated on Philippine national TV and cable networks.
·Assembled the production team, negotiated all contracts with bands, adventure sport organizers, sponsors, ticket distributors, and media.

VP- Project Development, Grand Hotels & Resorts Group 1992-1994
·In-charge of projects and new business development for Grand Hotels & Resorts Group.
·Project Director: The Puerto Azul Marina, The Wharf, and the Vista de Loro Resort Condominiums.
·Oversaw all marketing aspects from initial market research, marketing plan creation, investor and public relations, to sales program for these projects.
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Grand Hotels & Resorts Group 1989-1990

Concurrently - Marketing Director, Silahis International Hotel, Philippines
- Project Director, Puerto Azul Land Inc.

·Supervised the sales and public relations departments of the Silahis International Hotel.
·Worked with a creative design agency on the re-branding of the Silahis International Hotel to the Grand Boulevard Hotel.
·Responsible for the development and marketing of Ocean Villas II, a 76-unit, resort condominium project.



Project Analyst, Ghiai Development Corporation 1988

·Prepared financial plans for the company's projects.
·Compiled feasibility studies and documentation to secure all licenses and permits.
·Researched titles to land earmarked for acquisitions and development.

Analyst, Strategic Capital Inc. 1987

Performed financial due-diligence on target companies for a mergers and acquisitions boutique. Built complex financial models using spreadsheet software.

Education

MBA, INSEAD, France (1991)

BS in Marketing, Wharton School, USA (class of 1987)

Skills

·Researching markets, designing and implementing marketing plans.
·Establishing strategic marketing and distribution relationships.
·Strong analytical skills using computer modelling.
·Entrepreneurial experience relevant to launching new business units, and leading new projects within large corporations.
·Capable of organizing complex marketing events.
·Experienced in new media and web-based marketing communications

Languages

Fluent English and Pilipino, Proficient in Spanish, Italian and French

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