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Senior Vice President

Work Experience

Senior Vice President
ComSense Technologies Ltd., New York, USA
August 2000 to present

Managed all commercial activities for the company as it made its transition from product development to market deployment, including the following:

. Sales. Created and managed the worldwide salesforce. Developed and implemented company sales plan, policies and procedures. Set and achieved targets for sales and deployments in all target markets worldwide starting with successful showcase launches in Japan and the United States.

. Marketing. Managed the process of developing the product brand and market positioning. Executed a campaign to build market awareness, including press and media publicity as well as conference speaking and trade show exhibitions.

. Investment Capital.Supported all company capital raising activities both with Venture Capital investors (e.g. Deutsche bank), individual investors (e.g. venture partner at Goldman Sachs) and strategic investors such as Marubeni Corporation.




Senior Vice President
Mondex International ( a subsidiary of Mastercard International), New Jersey, USA
August 1996 to August 2000

Launched Mondex International's (MXI) smart card business in North America and negotiated deployment of Mondex International's worldwide resources in support of specific territory initiatives. MXI annual operating budget was circa $40 million.

Built on early franchise sales success by executing several firsts in the market deployment of smart cards:

. Accomplished the first market deployment of the 'Mondex' electronic cash application in North America on a single application smart card. First franchisees to market were Wells Fargo Bank, Chase Manhattan Bank and Bank One in the US and Royal Bank of Canada and Canadian Imperial Bank of Commerce in Canada. These deployments required convincing the banks to make investment commitments amounting to tens of millions of dollars.

. Sold the first market deployment of two applications on the MULTOS (Multi Application Operating System) smart card in the world, to Citibank.

Promoted Mondex International's reputation as a global market leader in the smart card sector, in both the physical and electronic commerce worlds, by delivering these high profile deployments.



Sales Manager
National Westminster Bank Plc, London, UK
December 1993 to August 1996

Sold the Mondex electronic cash franchises in the United States and Canada for $50 million and $17 million respectively. Also contributed to the sale of the Australian and South African franchises. Each franchise was sold to the largest financial institutions in each territory. Achieved these results against the background of very limited market awareness of smart cards and their potential.
This achievement of franchise sales was highly profitable for NatWest Bank despite significant investment in technology development, worldwide patent protection and the creation of a global governance structure.

Successfully managed:
. The due diligence process whereby Mastercard bought a majority share holding in the newly formed Mondex International in 1996 (for an undisclosable sum which included funding for a variety of additional smart card projects)
. The sale of the US franchise in 1996 for $50 million. This sale fulfilled the $120 million franchise sales equity target required by National Westminster bank to incorporate Mondex International as an independent company in 1996.




National Westminster Bank Plc, London, UK
September 1989 to December 1993

A variety of banking and payments business related positions at National Westminster Bank. My status upon recruitment as an 'A' stream graduate employee enabled me to select the roles I undertook which included:

. Producing an analysis, with recommendations for action, of all NatWest's payments businesses (both wholesale and retail) for the Chief Financial Officer
. Contributing to the creation of a segmented matketing plan for all NatWest's retail banking products and services
. Development of a national sales strategy for the establishment of NatWest's own credit and debit merchant acquisition business from a standing start. This became the second largest acquisition business in the nation after only two years of operation.




Citicorp Investment Bank, London, UK
1987 to 1989

Completed a number of operational roles to manage the integration of Scrimgeour Vickers into Citicorp's investment banking business.




ICI (Imperial Chemical Industries), London, UK
1985 to 1987

Graduate management trainee with accelerated promotion status.

Education

The United Kingdom Chartered Institute of Bankers - all qualifications passed (membership requires employment by a member bank.

The International Stock Exchange - Registered Representative

The London School of Economics and Political Science - Bsc. Hons Geography.

Skills

An experienced international executive with an outstanding track record of maximizing opportunities in competitive high technology markets through his high energy, creativity and capacity for making things happen.

Other

ComSense is the maker of ComDot technology, a groundbreaking technology that enables a credit card to perform wireless communication with a PC, cell phones and regular phones, without requiring a card reader. ComDot technology bridges online and offline commerce and strengthens the relationship between users and their Internet services.

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