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Director Internet Strategy & Online Marketing

Work Experience

BV, Almere, The Netherlands 06/05 – present
Commercial Director
BV, founded in December 2003 is an Internet agency with three distinct business units: Internet consulting, online marketing and webdesign/webdevelopment. BV’s mission is all about tying the creative, technical and commercial aspects of Internet together in order to maximise results. BV also targets start-ups and SoHo’s looking for affordable hosting and webdesign packages through the brands Websitesdirect and iSites.
• Reporting to CEO, P&L responsible
• Commercially responsible with development, design, project management and sales/marketing teams reporting to me
• Responsible for roll-out and 3rd party distribution deals of Websitesdirect.nl and iSites.nl
• Built-up an A-list portfolio comprising of companies such as Exact, Alcatel-Lucent, Avaya, Tiscal, Vodafone and KPN
• Responsible for the total online marketing strategy of one of our clients Winc Internet & Communications BV owner of Mobileplaza, GPSplaza, Soundxplosion and Koopjessite.
Re-branded, optimalised and re-launched the Mobileplaza, GPSplaza and Koopjessite websites, resulting in increased traffic and sales

ACTIVE 24, Hilversum, The Netherlands 07/04 – 06/05
Marketing Director Western Europe (WE)
Active 24 now owned by Mamut is a leading network-independent, pan-European provider of Internet hosting services. The company focuses on small and medium-sized companies (SME’s).
• Reported to the CEO
• Challenge was a clean-up and turnaround strategy in preparation for an IPO
• Re-branded all the WE companies (Ladot, Virtual Internet, etc.) into Active 24
• Developed the overall marketing strategy and managed the marketing budget
• Appointed new Advertising Agency, managed all agency activity (including: Media/PR)
• Responsible for Marketing, Web development and Sales:
New websites were rolled out for NL, BE, FR, DE and UK
Grew online presence, increased online traffic, CTR and improved online sales conversions

TISCALI BENELUX, Utrecht, The Netherlands 06/01 – 03/04
Tiscali NL, Project Director for MyTVIsion Pilot Project
MyTVison, “Internet on TV for the offline market”. In Q2/03 a pilot project was initiated which included the launch of a “tv friendly” portal and an Internet service accessible using a television and an Internet appliance called the Netbox.
• Set-up and implemented all aspects of the business from pre to post launch such as product development, operations (i.e. technical, customer services, logistics), marketing, PR, sales and distribution
• Closed 3rd party distribution deals with Wehkamp and Media Markt

Tiscali BE, Interim Marketing Director
Parallel to the MyTVision Pilot Project I also worked in Brussels for 10 months as an Interim Marketing Director in order to turnaround the Tiscali Belgium product & marketing department.
• Reported to Tiscali Benelux Board of Directors
• Re-organized the marketing department
• Integrated product portfolio’s, dbases and resources of 4 previously acquired ISP’s
• Developed the overall marketing strategy and managed the marketing budget
• Appointed new Advertising Agency, managed all agency activity (including: Media/PR)
• (Re)launched Tiscali brand and product portfolio, resulting in:
Brand awareness doubled by end of year 2002
ADSL subscriptions grew by 40% by end of year 2002

WORLD ONLINE (WOL), Milan, Italy and London, UK 09/99 – 02/01
Consumer Marketing Director WOL Italy
• Reported to the CEO
• Developed a new marketing strategy for Q4 2000 and Q1 2001
• Re-organized marketing department into the following sub-departments:
PR/Events, Communication, Co-Marketing and Product
• Appointed, briefed and managed new Advertising, Media and PR Agencies
• “Re-launched” WOL Italy brand in Q4, resulting in:
Threefold increase in portal visits through targeted promotional campaigns
Increased customer acquisition rate through these campaigns and events

Consumer Marketing Manager WOL UK
• Reported to MD of Consumer
• Set-up the consumer marketing department during WOL UK start-up
• Established and managed key partnership deals with companies such as Shell, Tempo, SFX Tickets Direct
• Developed and managed ATL/BTL quarterly customer acquisition campaigns
• Managed sponsorship deals and events in the local market such as Eurythmics, Tina Turner, Mobo Awards and Midem (Cannes)
• Altogether resulting in:
➢ Increased brand awareness and 100 000 subscribers in first 6 months post launch

THE VIRGIN CLOTHING COMPANY (VCC), London, UK 09/97 – 08/99
Launched in 1997, Virgin Clothing an “urban active” fashion label and part of the Virgin Group was originally set up as a wholesale business selling to Independent Retailers. The business was then re-evaluated and the focus moved towards a licensing operation.
Marketing/Sales Manager of VCC Direct
• Internal promotion to Marketing/Sales Manager to set-up and develop the VCC direct sales & marketing department
• Reported to the Marketing Director and the Trade/Operations Director
• Part of the project team responsible for setting-up the VCC website
• Altogether resulting in:
40 key accounts with a target audience of 50 000 consumers
Hosted 35 sales events per season generating 90% of direct sales revenue
Produced 22 informal fashion shows to audiences between 80 and 250 people

Regional Business Manager
• Marketed VCC to regional retail clients prior to the launch
• Sold the first collection into 15 regional retail outlets
• Established best practice marketing mixes for each of these independents

HARVEY NICHOLS, London, UK 05/95 – 07/97
Retail Manager
• Set-up and managed the ICB (Onward Kashiyama co.ltd) and Luc Berjen flagships within Harvey Nichols
• Bought and merchandised seasonal collections
• Set-up the customer database
• Actively targeted these customers with seasonal promotions
• Coordinated fashion events and loyalty evenings
• Altogether resulting in:
Average seasonal sell-through on non discounted stock of 73%
Increased sales by 10% on yearly target

Education

• BA (Fashion Marketing/Merchandising)
➢ 1995, American Intercontinental University (AIU), London, UK
➢ Major in Retail Marketing with Merchandising and Buying
• BBA (Bachelor of Business Administration)
➢ 1993, European University, Antwerp, Belgium
➢ Major in Marketing Management with Finance and Accounting
• IB (International Baccalaureate)
➢ 1990, Rijnlands Lyceum, Oegstgeest, The Netherlands
➢ Majors in Maths, Physics and Art & Design

Skills

Over 10 years work experience in the marketing field. Commercial and result oriented senior marketing manager with a creative flair, a 'get stuck in and do it' problem solving mentality, the ability and tact to deal with a multitude of cultures and people and in-depth knowledge gained through hands-on experience on how to drive online business.

Languages

English mother tongue
Fluent in written and spoken Dutch
Basic Italian & German

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