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Sales & Product Marketing Manager

Work Experience

Currently working as interim manager at large Dental Care Center in the Netherlands for 2 days a week.

Dec 2002 - Now
Freelance Marketing, Management & Organization advisor
PR and communications consultant for two NASDAQ companies, one with high tech integration software aimed at Global 2000 companies. Responsible for all PR activities in the Netherlands and coordination of PR activities in the Benelux and Nordics. Other company provides Software Distribution and Software Management tools aimed at enterprise level customers.


Jun 1998 - Sep 2001
Sales & Marketing Manager and co-founder
NTM Internet Software BV (Amsterdam)
Responsible for product marketing and sales strategy of the Internet Software products aimed at both consumers and SME’s
Product introductions, Channel management and development of the International sales and distribution channel, both online and via retail (a.o. in the Benelux, England, Germany, France and Australia)
Managed the technical product development team (3 persons)and the International helpdesk (5 persons)

Oct 1997 – May 1998 Product Manager ‘De Zaak’
Small Business Publishing BV ‘De Zaak’ (Haarlem);
(Part of Postbank Zakelijk)
Responsible for product management of the telephonic Consultancy Service for SME’s
Managed strategic re-positioning and re-structuring of the service. Negotiated new contracts with business partners, changed procedures, working culture and structure of the service. Besides achieving a better working climate, it also led to a significant revenue improvement.
Managed 25 advisors plus 2 supervisors in a call center
Safeguarded agreed service level agreements and the quality of the service by continuously monitoring performance of advisors and providing feedback

May 1996 – Sep 1997 Marketing Communication Manager ‘De Zaak’
Small Business Publishing BV ‘De Zaak’ (Haarlem);
Responsible for the corporate marketing communication and all marketing actions to subscribers of the magazine and the website
In charge of the introduction campaign of ‘De Zaak Totaal’ and managed relations with advertising agency; Media budget € 550.000,-
Organized the SME tradeshow OfficeTop’97 in cooperation with the business partners of ‘De Zaak’ (a.o. Compaq, Exact Software, Microsoft)

Jun 1995 – Apr 1996 Market Research Manager
Analyse Research & Strategy BV (Amstelveen)
Conducted both qualitative and quantitative market research (consumer and B-2-B). Clients a.o. KLM, Rabobank, Unilever, Campina.

Jun 1994 – May 1995 Advertising Research Manager
Melvo Beheer BV (Hilversum)
Developed a new kind of research method, based on registration of eye-movements with infrared cameras, to measure the effectiveness of advertising. The work resulted in a new commercial research method and a publication in the Journal of Advanced Consumer Research.

Education

1987 - 1994 Business Administration
Erasmus University Rotterdam
University degree (drs) in Business Economics - Marketing
Thesis: ‘Visual attention to commercial stimuli’
Co-author of the publication ‘Visual attention to advertising’
Specialties:
Marketing Communication
Economic Psychology and Consumer Behavior
Market Analysis and Business statistics

1981-1987 VWO (A-levels) - Erasmus College (Zoetermeer)
Subjects:
Dutch, English, Mathematics I & II, Economics & Business administration, Physics

Skills

Business skills:
Sales & Marketing management, Product management, Business development, General management

Computer skills:
Proficient in Windows, MS Word, Excel, Powerpoint, Access, Outlook (Express), SPSS, Internet Explorer plus several specialized software packages.

Languages

Languages:
Dutch - Native language
English - Fluent (both spoken and written)
German - Satisfactory (both spoken and written)
French - Fair (both spoken and written)

Other

Professional Courses:
Communication skills, Computer skills, Project management

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