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Senior Manager/Director

Work Experience

ISPC GENT, Gent, Belgium 2009
Store Operations Manager

Instrumental in improving financial performance of €42M wholesaler for commercial foodservice sector serving from coast to Brussels/Antwerp and from Dutch border to Lille-France, covering western half of Belgium. Hold full general management authority and P&L accountability. Steer mission statement, ROI objectives and positioning, and direct local sales and in-store marketing functions. Oversee 115 employees.

• Turnaround. Despite challenges with global crisis, reduced turnover loss from 12% to 2% (compared to competitors losing 20-30%) and brought operational profit back on track (4+% compared to sector average of 2%). Set up full marketing action program, and reduced stock levels and personnel costs without diminishing high levels of customer service.

GLACIO NV, Beerse, Belgium 2004 -2008
Chief Sales Officer / Member of the Board / Managing Director – Glacio Ice Cream KK (Japanese subsidiary)

Provided leadership for sales/marketing activities and direction for Japanese subsidiary for €19M designer and manufacturer of quality ice cream desserts. Directed 2 Sales Managers in Europe and Japan, and 4 back office personnel.

• Business Transformation. Transformed company from reactionary, production oriented factory embedded in multinational group into a highly flexible, customer driven, and proactive organization focused on co-packing and private label manufacturer of added value ice cream specialties.

• Breakeven Achievement & Sales Growth. Orchestrated necessary downsizing of operation via reductions in factory’s headcount from 240 to 165 people in 2005 – successfully reaching breakeven point in 2006, growing sales from $14M to $19M in 2008 , and expanding headcount to 205 employed over same period.

• Customer Acquisition. Accelerated sales growth by establishing European network of sales agents to acquire new customers both directly and indirectly.

• Global Expansion. Accelerated internationalization of company from focus on Benelux, France, and Japan to full coverage of Western Europe, Japan, South Korea, and Russia.

• Sales Growth – Japan Subsidiary. Drove sales growth in Japan from €2M to 3M in 1 year (2007) following setup of local sales company with headcount of 5 Japanese employees.


SCHÖLLER NV (now Glacio NV) 1998-2003
Member, Board of Directors – Nestle Grand Froid (2001-2003)
Managing Director – Schöller Frozen Foods KK (2000-2001)

Played key role in reversing operational profit loss of 7% to an operational plus of 5.6% for Schöller NV over course career tenure with company. Appointed as Member of Board of Directors of Nestle Grand Froid after Nestle Group took over commercial activities of Schöller in Belgium and Luxembourg. Previously, selected as Managing Director of Schöller Frozen Foods KK (subsidiary of Schöller NV Beerse) based in Tokyo, Japan.

• Brand Launch. Launched Nestle Ice Cream brand in Belux – capturing RIG of 7.3% (highest in Europe) and boosting operational result to 5.6% (second highest in Europe).

• Management Buyout. Teamed with Operations Manager on negotiating MBO of Beerse Plant in 2003; company officially stated as Glacio NV in 2004.

• Turnover & Profit Growth. Ignited turnover from €50 K in 2000 to €2 M while serving as Managing Director for Schöller Frozen Foods KK.

General Manager, Marketing & Sales (1998-2000)

Immediately faced with challenges when beginning at Schöller; inherited sales/marketing department experiencing dissension with production, product development, and logistics departments, and losses in operational profit. Supervised 25 employees.

• Department Collaboration. Successfully revitalized team cooperation and spirit of departments within Schöller in Luxembourg and Belgium by leveraging strong “political” skills, with emphasis on personal connecting, sense of compromise, and employee empowerment.

• Sales Approach & Sales Team Training/Coaching. Changed sales team approach from farmer-oriented to hunter-oriented, with key focus on prospecting versus “keeping customer relations smooth.” Recruited new talent and strengthened sales team performance by providing training and coaching.

TER BEKE, Belgium 1995-1998
Marketing Manager

Planned, executed, and managed marketing initiatives for Ter Beke in Belgium; company represented more than half of Group’s turnover and 60% of its net profit. Extensively involved in initiating and completing takeover of Unilever chilled food business.

• Brand Repositioning. Repositioned Pronto brand to fit company’s longer term marketing strategy in field of prepared meals and completely repositioning L’Ardennaise brand – successfully entering highly competitive market for pre-packed slice meat.

• Competitive Advantage. Enabled Ter Beke to gain true competitive advantage in traditional wholesale channel by launching innovative communication concept “De Creatieve Slager/Le Boucher Creatif.”

Self-Employment – BVBA. Launched 1-person company to minimize personal risks and maximize personal net income.

Early Career (1984-1998): Senior Product Manager – HARTOG-UNION (division of Unilever); Product Manager – IGLO-OLA (division of Unilever); Brand Manager – STABILAC (member of Comelco Group); Trade Marketing Manager, MTC (members of Comelco Group).

Education

Vlerick Leuven Gent Management School
Executive Education Programme Middle Management 2001

• Vlerick School voor Management
Speciale Licentie Marketing 1982-1983

• Katholieke Universiteit Leuven
Arbeids -en Organisatiepsychologie 1978-1982

Skills

Consistent Track Record Of Achievement In Driving Value Creation.

General Management • P&L Management • Strategic Thinking & Planning • Turnaround
Sales, Marketing & Business Development • Acquisition • Management Buyout
Recruiting, Hiring, Coaching & Training • Team Building & Collaboration • Employee Empowerment

Distinguished 20+ year career reflects a history of success in delivering strong market, financial, and operational results. Shaper with creative approach and ability to keep long term goal in view while realizing necessity of achieving short term goal – allowing for flexibility in short term decision making. Situational people manager covering entire range from coaching to directive leadership. Effective negotiator who is able to structure and close balanced, long-term agreements. Excellent negotiation, relationship building, and cross-cultural communication skills, and uphold international openness – proven strengths in respecting, embracing and easily connecting with diverse cultures, and maintaining awareness of local differences. Thrive on tackling challenges, creating “something from nothing,” and opportunity to add value.

Languages

Dutch (mother tongue); French (fluent); English (fluent); German (fluent)

Other

Relocation Status – Open to relocation

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