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General/Commercial Management

Work Experience

2000 – onwards Forward partners in expansion b.v.
Co-owner, Partner


1999 Baan Company N.V.
Director of Operations

· Member of the Baan Indirect Channels EMEA (Europe, Middle East, Africa) Management Team. Responsible for the Operations of Baan Company’s Reseller channel in the EMEA region.

· Responsibilities included Reseller Support Center, Reseller Education & Certification, Reseller Business Improvement Audit Team, Reseller Solutions Development & Rollout, Reseller Sales & Services Programs, Reseller Product & Pricing Strategy, Reseller Communication. Baan’s indirect channel consisted of 180 Resellers.


1998 – 1999 Vanenburg Ventures B.V.
Director of Marketing & Business Development

· Member of the Baan Midmarket Solutions EMEA Management Team.

· Responsible for Marketing & Business Development of a Baan Reseller Channel in EMEA which sold and implemented Baan’s ERP, Supply Chain, Frontoffice and Financial solutions.

· Responsibilities included Market & Competitive Research & Analysis, Product/Market strategy, Reseller positioning, Product Positioning, Pricing , Midmarket Marketing & Communication Strategy, Lead Generation, Joint Promotion Programs with Resellers and strategic partners such as IBM, HP, Compaq and Siemens.


1996 – 1998 Baan Nederland B.V.
Director Marketing

· Member of the Dutch Management Team.

· Responsible for Baan Company’s Marketing and Public Relations in the Netherlands. This included Market & Competitive Research & Analysis, Product/Market strategy, Reseller positioning, Product Positioning, Pricing , (Web-)Communications, Public Relations, Advertising, Lead Generation, Promotional Events and a Customer Reference program.

· Implemented the Matrix Sales & Marketing Information System for the Baan Sales, Pre-Sales and Marketing force.

· Acted as the Baan Company spokesman for Europe.


1995 – 1996 Baan Company N.V.
Marketing Manager

· Developed and implemented WEMEA (Western Europe, Middle East, Africa) Marketing Programs including Market & Competitive intelligence, Customer Reference programs including Success Stories, Reference visits etc, Collateral programs, Pricing, Advertising, Public Relations and Pan-European Events such as the first Baan World conference.

· Acted as the Baan Company Spokesman for Europe


1994 – 1995 Baan Company N.V.
Director Marketing Communications

· In this worldwide Communications role, initiated an implemented a number of major global programs such as the development and implementation a new Baan logo and house style, the rollout of the first Microsoft certified ERP solutions, and a global customer information program including a worldwide customer database and customer reference studies


1993 – 1994 Baan International B.V.
Manager International Marketing

· Developed marketing collateral for the BaanERP product suite, coordinated the development of product documentation and provide product communication support of Baan subsidiaries and resellers. Also organizing global Baan network conferences were part of this responsibility


1991 – 1993 Baan Info Systems B.V.
Marketing Communications Manager

· Responsible for Baan’s Communication in the Netherlands including Advertising, Product Collateral, Seminars, Trade shows, Direct Mail, Customer Reference collateral, House style and a Baan magazine.


1989 – 1991 Baan Info Systems B.V.
Sr. Sales Consultant

· Direct Sales responsibility for midsize and large manufacturing & wholesale customers and prospects in the Dutch market and mentor for jr. Sales Consultants. Product portfolio included ERP applications, financial applications, office applications, UNIX hardware and networks.



1985 – 1989 Baan Automatisering B.V.
Sales Consultant

· Direct Sales responsibility for midsize manufacturing and wholesale customers and prospects in the Dutch market. This included all sales and pre-sales activities such as RFI and RFI-handling, product demonstrations, hardware- and network configuring, and contract negotiations and closing.


1985 Baan Automatisering B.V.
Application Specialist

· Application support, mainly in the area of financials through telephone support and on-site of customers. Involvement in design and development of financial applications.


1983 – 1985 Various companies
Trainee

· In order to gain experience in a number of business disciplines, worked 18 months in various departments of different companies:

· Finance and Administration (Van de Craats Graanhandel B.V., Ede)

· Manufacturing (Gebr. Fuite B.V., Genemuiden)

· International Trading (Bartlett Europe B.V., Gorinchem).

Education

1979 – 1983 HEAO-CE, Breda, Netherlands (Business Economics, Marketing)
1985 – 1999 Various Sales and Management courses
1985 – 1999 Various Enterprise Applications courses
1988 Materials Management & Physical Distribution

Skills

General Management, Sales, Marketing, Business Development, Indirect Channel Management

Languages

Dutch, English, German

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