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Interim manager

Work Experience

Nov 2002 – Present Day.
Director/Owner - Da Bomb! Ltd, Kingston-Upon-Hull.

o Set up designer clothing retail shop in Old Town, Hull.
o Designing of website
o Handling negotiation of terms with suppliers.
o Responsible for everyday running of the shop.


July 2001 – November 2002.
Assistant Product Manager £23k - Cirio Del Monte NE Ltd, Staines.

o Managing the re-launch of pure juice brand – Just Juice.
o Coordinating agencies in the design of new packs and branding.
o Managing a marketing budget of £2m. (£1.5m Cirio Brand).
o Overseeing PR activities for consumer & trade press campaigns.
o Managing ATL campaigns including Roadside Posters & Radio.
o Monthly preparation of market and sales reports.
o Utilising SMS text messaging campaigns in the trade launch.
o Presentations of strategies and brand plans to customers, directors and sales force.



September 1998 – June 2001.
Marketing Executive £18k – Memory Lane Cakes Ltd, Cardiff.

o Launched over 50 new products into the big 4 supermarkets.
o Brand manager for UK’s No.1 celebration cake worth £10m p.a
o Developed Nestle/Disney licensed cake products worth £1m p.a
o Grew celebration cake sales from £5m to £10m p.a
o Brand manager for the Mrs Beeton’s cake range.

Education

1995 – 1998 University of Wolverhampton, Wolverhampton.

o BA (Hons) in Marketing & Human Resource Management
o Graduated with a 2:1

Subjects Including:
Accounting; Business Organisation; Distribution; Tourism; Marketing Strategies; Enterprise at Work; Occupational Psychology & Research.



1993 – 1995 Wulfrun College, Wolverhampton.

o GNVQ Advanced in Business
o Graduated with Distinction

Subjects Including:
Marketing; Business Systems; Human Resources; Communication; Business Law; French; Business Planning; Information Technology.



1998 – 1993 Aldersley High School, Wolvaerhampton.
Graduated with 7 GCSE’s at A-C Grades.

Subjects Including:
English Language; English Literature; History; Mathematics; Science Modules (2) & Business Technology.

Skills

Brand Planning
Market Research
Marketing Communications
NPD
Computing

Languages

French Conversational

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