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General Manager/Marketing Strategist

Work Experience

1995 to Date:
INTERIM MANAGEMENT / BUSINESS CONSULTANT
Younger Marketing Management Ltd
Responsible for conducting freelance / interim business assignments
Specialises in high-level technology, B2B & multi-channel markets
Conducts board-level assignments, including period as Managing Director
Appointed as a specialist business advisor to provide support to SMEs
Management of project teams of up to 5 direct management reports
Negotiates project terms-of-reference with senior management teams
Project planning, development & resource deployment activities
Co-ordinates sales & marketing programme development issues
Experience of top-level product portfolio launch programmes
Handles strategic product, development & implementation initiatives
Utilises Balanced Score Card & innovative business planning tools
Provides marketing communications & brand management support
Handles change management & corporate transformation programmes

KEY INTERIM PROJECTS & ASSIGNMENTS INCLUDE:
Full interim P&L responsibility for a £2m+ subsidiary of a major PLC
Led an SME-telecom division interim assignment within British Telecom
Worked within the consumer digital cable TV / telecom division of NTL
Provided support to Interlink Ltd, a major voice & data network integrator
Worked on wireless transmission infrastructure for Crown Castle Int.
Led transmission infrastructure subsidiary assignment for RaiWay (Italy)



Jun 1994 to Sep 1995:
REGIONAL MANAGER: Allied Telesyn Ltd
Responsible for all strategic & business development management
Appointed to lead revenue growth through VARs, dealers & distributors
Led marketing of innovative new data networking products & solutions
Controlled telesales, field sales & sales administration functions
Monitored business effectiveness, revenues & general profitability
Co-ordinated marketing plans, communications & PR campaigns
Handled revenue budgets, sales forecasts & business scheduling activities
Co-ordinated launch of data networking products into growing markets

Dec 1990 to May 1994:
BUSINESS DEVELOPMENT & MARKETING MANAGER: Electrovision Ltd
Responsible for all aspects of strategic business development & marketing
Appointed to support growth of a multi-media training systems developer
Co-ordinated both strategic & tactical implementation of marketing plans
Development of business plans across corporate & distribution channels
Handled generation of new business through distributors & dealers
Conducted high-level market assessments to identify opportunities
Championed new product launch & tactical marketing roll-out programmes

Jul 1989 to Nov 1990:
UK MARKETING MANAGER: Sanyo Information Systems Ltd
Responsible for all aspects of strategic marketing for the UK business
Appointed to handle development of marketing communications plans
Development of 3rd party channel marketing & product marketing plans
Monitored marketing strategies, brand performance & general profitability

Aug 1987 to Jun 1989:
SENIOR DEALER ACCOUNT MGR: Toshiba Information Systems Ltd
Responsible for new business sales of laptop & notebook PC solutions
Appointed to lead business development & growth management activities
Development of major 3rd party accounts, dealers & value-added resellers
Handled revenue budgets, sales forecasts & business scheduling activities
Ensured effective customer service & major VAR support operations
Supported launch of innovative new products into the market place

Education

EDUCATION & PROFESSIONAL TRAINING:
Member of the Institute of Directors & Institute of Management
Member of the Institute of Interim Management
Associate of the Institute of Management Consultants
Professional Affiliate to the Chartered Institute of Marketing
Fellow of the Institute of Sales & Marketing Management
HND Diploma in Marketing Management
Account Management & Sales Management – IBM Learning Academy
Assertive Management Skills – The Industrial Society
Key Account Development & Management Tools
Third Party Channel Marketing in the Technology Sector
Business Advisor & Consultants Course – Business Link
Balanced Score Card – Warwick University
MS Windows, Word, Excel, Outlook & Explorer skills

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