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commercial manager

Work Experience

2004-today Lagoa Ltd., Almere
General manager
Introducing several consumer products and business concept in the European market.
One project implemented is Sarshield, a protection shield against radiation of mobile and DECT phones. Another one is selling a market research concept to retailers and restaurants. The last project is the introduction a narrow casting concept to retailers and restaurant chains.


2003-2004 Visenda Furniture B.V., Apeldoorn
Holding with 3 furniture subsidiaries in the Netherlands
General manager responsible for:
• Realization of € 7 M. turnover;
• Building and managing the team (45 employees);
• Acquisition- and negotiation process for the purchase of 2 furniture companies;
• Responsible for re-structuring and making these companies profitable.

1998-2003 SHV Holdings N.V.
2000-2003 SHV Holding N.V. LPG division, Supergasbras, Rio de Janeiro, Brazil

Joint venture SHV – Brazilian family company with a turnover of € 410 million and 2.600 employees.
Commercial director responsible for:
• Total sales and marketing activities for 3 major segments: Consumers, Small and Medium size companies as well as big industries;
• Implementation of a call centre;
• Doubled turnover for medium/small companies: from € 60 M. to € 120 M.
• Increasing market share from 12.5% to 13.5 % in Brazilian market
• Reduce sales channels; from 6.000 to 1.800 distributors in 3 years.

1999 – 2003 SHV LPG division, Hyderabad, India.
Greenfield operation of SHV, with after 4 years a turnover of € 20 million and 450 employees.
Regional director responsible for:
• Sales and distribution of LPG in South of India;
• Doubled the turnover in 1 year to € 40 million;
• Implementing a reorganization, resulting in a reduction of the losses by 75 % and subsequently returning to a profitable operation.

1991 – 1998 Philips Dap / Royal Philips Electronics N.V
1995 – 1998 Philips DAP, Bogotá, Colombia

A Philips Division with a turnover of approx. € 2 billion and employing 10.000 employees.
Country manager responsible for:
• Implementation of a Greenfield marketing and sales operation. Selling and distributing Philips Domestic Appliances and Personal care products in the Andean region and in the Caribbean;
• Sales from scratch to $ 8 million in 3 years;
• Hiring, training and motivating a sales team of 21 persons (starting with 3), present in Colombia, Venezuela, Ecuador and Panama.

1993 – 1994 Philips DAP, Sao Paulo (Brazil) & Groningen (The Netherlands).
Regional office of Philips DAP for Latin America, turnover € 250 million.
Regional manager responsible for:
• Coordinating Philips sales organization trough out Latin America;
• Setting up a regional head office;
• Research and develop new distribution channels.

1991 – 1993 Philips DAP, Groningen (The Netherlands).
Head office of Philips DAP Division, with 350 employees.
Marketing manager kitchen appliances Europe responsible for:
• Coordination between 14 European national sales organization and article-
Product-groups;
• The introduction of the successful Philips – Allessi product line;
• Market research for products for “seniors”;
• Project lead and introduction of products for seniors.


1989 – 1990 Stork Amsterdam, Amsterdam (The Netherlands).

Area Sales manager for South East Asia responsible for:
• the sales and services of industrial equipment for food processing
• Turnover realization of € 4 M.

1986 – 1988 Lijempf/Wessanen, Leeuwarden (The Netherlands).

Marketing & sales trainee responsible for:
Product management- and export sales of infant food and milk powders.

Education

Hogere Hotelschool

Skills

Energetic natural leader. Flourishes in dynamic environments. Explicit vision of markets (wholesale & retail) and market development. Capable of both operationalising and motivating others to operationalise this vision. Conceptual thinker, who wants to and is able to shape reality. Strategic international win-win negotiator. Successful as a leader by the conviction that people excel by true empowerment.
Unique combination of strategic, sales and marketing knowledge, backed by a financial service and logistic background enables to quickly assess and deal with situations, issues, models and structures.

Languages

Dutch Mother tongue
English Excellent
Spanish Excellent
Portuguese Excellent
German Good
French Moderate

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