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European Marketing Management

Work Experience

Career History

KEMIRA - Finnish chemicals group, producing mineral fertilisers 1996 to the present
Marketing Manager Continental Europe
Responsible for the coordination and support of all strategic and operational marketing activities within 10 European markets and to stimulate local sales operations.
• Set up the business planning process in all the local subsidiaries.
• Contributed significantly to the commercial success of speciality fertilisers in a declining market, e.g. “Kemistar” in France: season 95/96 = 91 kt, season 00/01 = 162 kt.
• Led a special task force for the introduction of a new agricultural software, “Loris”.
• Developed an interactive website for on-line calculation of the best plant nutrient proposal.

THEUMA - Belgian producer of interior doors and frames 1992 - 1995
Sales & Marketing Director
Responsible for all sales and marketing activities of this private company on the European market, including coaching of a multinational sales team.
• Complete turn around of the financial situation of the company, from financial losses and declining market share to growth and profit in 3 years. operating income in m BEF -28,5 (1992) +33,3 (1994)

DIAMANT BOART / Suez Holding - Producer of diamond tools 1989 - 1991
Marketing Director
Worldwide marketing, corporate strategy and reorganisation.
• Collaborated with consultants from CVA, appointed by Suez, holding cy of the Soc Gén de Belgique, to evaluate market potentials and establish a reorganisation strategy.

BECTON DICKINSON - Division producing protective gloves 1985 - 1989
Marketing Manager Edmont Europe
Head of sales, marketing, customer service and quality control.
• Contributed to the improvement of all financial factors
m BEF turnover gross margin oper.income
1984 1 004 239 43
1989 1 772 636 621

CBS Electronics - Distribution of videogames and video films 1983 - 1985
General Manager Belgium
Management of local B.U., finance & administration, sales & marketing, human resources.
• Market leader in videogames by the end of 1984. Turnover of 58,5 m BEF in one year

FISHER-PRICE TOYS / Quaker Oats - Manufacturer of pre-school toys 1977 - 1983
Marketing Manager Germany (80-83)
Marketing Services Manager Benelux (77-80)
Forecasting, sales and marketing (incl. market research), logistics.
• Tripled sales volume in the Benelux markets (m BEF): 123 (1977) - 366 (1980).
• Improved brand awareness through TV, radio and magazine advertising.

BLACK & DECKER Belgium - Manufacturer of electrical power tools 1974 - 1977
Product Manager Industrial
Forecasting, sourcing and marketing, quarterly sales promotions and merchandising.
• Increased sales of industrial products by 46 % in 3 years.
• Improved service level for accessories, up to 95 %.

MARECHAL - French manufacturer of industrial electric equipment 1972 - 1974
European Sales Promoter
Assistant to the Export Sales Manager.
• 1975 Oscar for exports.

Education

Bachelor of Business Administration (ICHEC, Brussels 1970)
Postgraduate degree in International Law (IEHEI, Nice 1971)

Skills

Sell / Coach a (multinational) sales team
- customer relationship management
- sales organisation
- planning of customer visits

Define the company policy and strategy for all product groups, in the medium and the long term.
- strategic and tactical marketing plans
- quantitative and qualitative market research (customer satisfaction surveys)
- competition profiling

Anticipate market evolutions and manage the product/market portfolio in accordance to the agreed strategy and objectives.
- pricing policy
- launch of new products
- development of new markets
- evaluation/optimization of the dealer network

Supervise the entire communication approach, the advertising and promotional activities to stimulate market demand.
- sales promotion and merchandising
- design of advertisements, brochures and leaflets
- selection process for a new agency

Establish budgets for all product ranges.
- sales forecasting in volume and value, and related margins
- management of advertising and promotion budgets
- sourcing and inventory management

Languages

Fluent in English, French, Dutch and German

Other

Prepared to relocate

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