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Group Marketing Director / General Manager

Work Experience

2001 – Jan 02 Group Marketing Director, Premier International Foods (£850m, food)
1999 – 2000 Business Development Director, Cott Beverages Ltd (£100m, soft drinks)
1996 – 1998 Managing Consultant, Gemini Consulting (management consulting)
1995 Insead MBA
1992 – 1994 Senior Brand Manager, Van den Bergh Foods, (Unilever), UK
1989 – 1991 Brand Manager, Van den Bergh, (Unilever), Italy
1988 Assistant Brand Manager, Van den Berghs & Jurgens, (Unilever), UK

Projects at Gemini Consulting
* Commercial processes/category management for large FMCG company Oct-Dec 98
* Business/marketing strategy for UK broker Jul - Sep 98
* Electronic Commerce strategy, Insurance May-Jul 98
* Marketing strategy and implementation, Insurance Jan - Apr 98
* Market strategy for US investment bank, South Africa Oct - Dec 97
* Activity Based Costing, Public company, Aviation industry May - Oct 97
* Organisational strategy for US FMCG company in Europe Mar - Apr 97
* Electronic Commerce and Internet Points of View, Gemini Nov 96 - Feb 97
* New product development in Consumer Goods Companies, Gemini Oct 96
* Global Private Banking Growth Strategy, German Bank Apr-Oct 96

Education

1995 M.B.A. INSEAD
1987 M.A. Cambridge University

Skills

Business review - establishing focal areas
Project management
Change management
Strategy development
Development of vision / mission statements + rollout
Process and responsibility alignment
Marketing Department restructuring
Best Practice marketing
Brand and Own Label experience
New Product Development
Brand management
Category management
Analytical thinking
Creative thinking
Business transformation
Activity Based Costing
Remuneration benchmarking
Hiring / firing
Appraisal / annual review process and documentation

Languages

English (mother tongue)
Italian (intermediate - was advanced)
French (basic)

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