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Marketing Director

Work Experience

A dynamic senior executive, a strong leader and pragmatic manager who has built several high performing teams; extensive experience in sales, marketing, training and project & product management; finely tuned influencing, customer relationship and presentation skills; commercially aware, results orientated, adaptable and flexible in fast changing environments.

Career Achievements

Interim Management Jan 2000 to present

Vizzavi UK – joint venture between Vodafone & Vivendi
Project managed the marketing product development programme for the new ISP facility.
Designed overall marketing and project distribution roadmap, wrote marketing plan and agency briefs. Prepared business case and formal papers for presentation to and sign off by Vodafone Commercial Committee. Managed development of retail distribution and all customer interface and communication. Service successfully launched end Sept 2001 through Vodafone Stores.

Connect Communications Group Ltd
Client Relationship Director, to support the Account Management and Client Relationship Management Teams with the management and development of the installed base clients. Set up customer incident review and activity reporting processes and implemented customer development programme.

Dashto.net
Commercial Director, developed client and investor presentations to support the launch of this internet start up, permission based marketing concept. Secured commitment from a number of major corporate prospects including Vodafone and Camelot.

HSBC Asset Finance 1998 to 2000
HSBC’s UK asset finance business with assets of over £5bn

Head of Customer Relationship Development 1998 to 2000
Appointed by the Chief Executive to design and implement the strategy to address the problem area of the retention and development of business with current profitable customers across the separate divisions in the Group.
gained senior level, cross business commitment to the planned approach
managed the development and led the launch of the business-wide customer database
designed and delivered training and development programmes on products and services offered by the separate divisions and a programme of cross-business workshops
conceived, designed and directed a businesswide sales conference
project managed the team developing a consistent approach to sales management within the business
Achieved a seven fold increase in cross business referrals and a 400 % increase in business written over the past twelve months.

Swan National Leasing 1993 to 1998
One of the UK’s top five contract hire and vehicle leasing businesses acquired by HSBC through Forward Trust Group in July 1993

Head of Account Development 1997 to 1998
Following the business restructure, managed the formation of the Account Development function with a team of 45 people through 5 direct reports and directed the change of approach from a product sale focus to relationship development with customers.
Achieved the formation of the function and the change to mobile, home based working for the Account Managers at the same time delivering 11839 new units and exceeded target margins by 12%.

Divisional Director, North 1994 to 1997
Directed the formation of the Northern Division carrying p&l responsibility and integrating five separate locations into one operational centre with a team of 70 people.
Achieved an overall fleet growth of 11 % increasing deliveries from 5622 in ‘95 to 6601 in ’96 whilst maintaining targeted margins.

Major Account Director 1993 to 1994
Directed the integration of the major customer relationships of the three Contract Hire companies acquired by Forward Trust Group with a team of 60.
Achieved vehicle delivery targets of 3470 and retained all existing customers in each location.

Forward Asset Finance 1990 to 1993
The asset finance specialists within HSBC, employing 500 staff with assets of £3bn

Regional Director 1992 to 1993
P&L responsibility for the Midlands Division of Forward Asset Finance, operating through five Business Centre locations from Wales to the East Coast and a team of 70.
Achieved annualised growth in lending of 21% to £131m and an increase in margin of 16.5%.
Marketing Director 1990 to 1992
Full marketing mix provider covering PR and Communications (internal and external), database management, telemarketing campaign activity, product development and product training.
Achieved the objective of establishing Forward Asset Finance as a discrete business within Forward Trust Group with an effective strategic planning process improved unprompted awareness in our target market by 50%.

Forward Trust Group 1970
Personal and commercial instalment finance specialists part of Midland Bank

Senior Manager Asset Finance 1987 to 1990
Product management responsibility for all commercial lending facilities including marketing, new product development delivery and launch, documentation, technical training, tax capacity management and inter-Group reporting.
Achieved the objective of establishing the Asset Finance Sector with a family of products for corporate customers backed up by integrated advertising, customer support and sales aid materials.
Joined Forward Trust as a management trainee and held a series of posts as a sales executive, a leasing specialist (this was with Midland Bank’s subsidiary Midland Montagu Leasing), Branch Manager and Business Centre Manager following which was appointed Senior Manager, Asset Finance within the Head Office, Field Operations Team.

Interests include:- golf as a player, rugby as a watcher now. Opera and operatics as a member of the cast and the audience, property renovation, gardening out of necessity, France.

Education

9 O levels
3 A levels
Institute of Bankers I
Finance House Diploma

Skills

Working with colleagues
Working with customers
Making decisions
Getting things done
Influencing
Being ready for change

Languages

Conversational French

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