beschikbaar?

TIP: soortgelijke CVs vinden

marketing communications manager`

Werkervaring interimmanager

As a interim consultant I have been commercial project leader at T Mobile to introduce the new Flex proposition (2006) and At Casema a local cable company I was marcom specialist for the business markets until mid august.

Working experiences:
2001- Orange Nederland N.V. The Hague
mobile telecom operator
Brand & Advertising manager


Responsibilities:
• Responsible for brand positioning, communication strategy and campaigns of the introduction and further development of the Orange brand in the Netherlands, in a heavily overcrowded mobile telecoms market.
• Responsible for brand-, advertising- and marcom sponsoring strategy
• Responsible for Media strategy, buying & planning tactics and negotiations
• Expert team member segmentation project (media and means)
• Initiate and lead operational execution of campaigns and other communication projects
• Initiate and lead cross functional teams for the development campaigns and brand development
• Initiate brand-, positioning- and communication research (e.g. tracking, proposition, media effectiveness)
• Act as specifier in negotiations with agencies (pitching and contracting)
• Responsible for brand and communications budget
• Reporting to Director of Marketing

Proud of: development differentiating positioning (brand manifesto) for the Orange brand in the Netherlands and pronounced in its advertising style and reach (visual, tone of voice), rewarded with both an Effie award, award for most effective communication campaign, and a San award by peers, and lastly the media buying/quality results, (more impact with less budget).


1998 – 2001 Red Cell Not Just Film
advertising agency
Account Director


Responsibilities:
• Responsible for a group of accounts
• Responsible for managing the account - and project managers
• Development of brand and communication strategy with clients
• Briefings, reviews, presentations, contracting and administrative handlings
• P&L on these accounts
• Reporting to the Managing Director

Proud of: happy customers (A2000, Telekabel, Priority Telecom, UPC, EnBW, Hypotheekshop Fort James) and good financial results for the agency


1994 – 1998 De Lotto
Lottery organization that markets Lotto, Lucky Day, Toto and Instant lotteries.
Product manager Krasloterij (instant lottery games)


Responsibilities:
• Introduction of the instant lottery in the Netherlands (de Krasloterij) in 1994
• Responsible for game development, design, prize schedules, advertising, promotions, pr and public affairs.
• Responsible for development and implementation of marketing strategy.
• Initiate market research
• First point of contact towards the Regulator concerning research, permit, question from the Government, operations and audits, (NMI)
• Manage 4 (junior product managers and traffic and production)
• Advise on other business elements e.g. distribution, extension of permit, controlling illegal business
• Reporting to the Managing Director


Proud of: turnover of +400 million Euros, of which 23% was revenue which was transferred to the good cause foundations and sports, within 4,5 years.

Opleiding interimmanager

Education & training:

2002/2003 Workshops branding and positioning
Brand Genetics Erasmus Universiteit ROTTERDAM
2001 Workshops Coolhunters
In company by Carl Rohde
1996 Corporate communication
CCC Erasmus Universiteit ROTTERDAM
1991 NIMA – C1
SRM AMSTERDAM
1990 Industrial marketing
SRM AMSTERDAM
1982 – 1985 HEAO - Marketing
J. van Zwijndregt The Hague

Consultancy interimmanagement a.i. kerncompetenties

Competences:

• Business-to-Consumer - and Business to business marketing.
• Experienced in marketing strategy (specifically introductions), communication and managing a brand
• Working in multi-disciplinary and international setting.
• Focus on achieving results.
• Keen negotiator.
• Managing teams and complex processes.


Profile

I have 20 years of experience in marketing, marketing communications and brand management within a number of known organizations, the last 4 years within the fierce competitive Dutch telecom environment.
Before Orange I worked within a large advertising agency managing accounts and teams, introduced the Instant Lottery in the Netherlands and as a marketer at 3M in an industrial setting.
I like working with a team but can also work within a solitary role. I am focused on end results; deliver on time and high standard of quality work, acting pro active and solution-minded.
At best I perform in a structured organization where people listen to each other respectfully, do not loose sight of defined objectives and communication is clear and open.

Talenkennis interimmanager

Languages:
• Dutch: excellent
• English: good
• German: reasonable

Overig

Extra curricular

• Vice chairman of student council HEAO 1983
• Member Junior Kamer Leiden ‘93 – ‘99
• Chairman Junior Kamer Leiden ‘97 (during its 4th lustrum year)

 beschikbaar?