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Marketing Manager

Work Experience

2008 Bédat & CO
Head of Marketing and Communication
- Responsible for the worldwide marketing budget
- Management of the worldwide subsidiaries marketing team and distributors
- Management of the headquarter’s marketing team

2007 - 2008 Marketing
Free Lance
- Different temporary mission as an independent marketing consultant mainly for small companies in the luxury business or event organization
- Organize and plan Baselworld 2008 as an external resource
- Press material production
- Manage press relationships
- Plan and organize punctual marketing promotions (direct mailing, e-mailing)
- Webcontent manager

2004 – 2007 Blancpain SA
Head of Marketing
- Responsible for the worldwide marketing budget
- Management of the worldwide subsidiaries marketing team (15 subsidiaries in Europe, US, Asia and Middle East)-
- Management of the headquarter’s marketing team (15 pers.)
- Implementation of a new organizational marketing structure
- Definition of worldwide marketing strategies :
- Agency pitch for Blancpain new advertising campaign “A Tradition of Innovation” (launch March 06)
- Launch of new watch collection (Blancpain Women collection) with advertising, POS material, product catalogue, press documentation
- Event management (opening of the new Blancpain Manufacture in October 05 with worldwide retailers and press, Baselworld, launch of new Caliber with worldwide trade press)
- Definition and implementation of worldwide corporate design
- Project management of Blancpain Boutiques (Geneva, Münich, Beijing) with designer, architects, construction team

2003 Cie des Montres Longines Francillon
International Public Relations Manager
- Set up of international event communication tactics, especially in horsesport (CSIO Piazza di Siena, Lucerne, Royal International Horse Show de Hickstead, Barcelona)Follow-up of the worldwide subsidiaries in terms of Public Relations activities and media coverage outputs
- Set-up of an international events media database
Handling of Swiss medias requests and PR product communication
- Set up of product launch communication (press release, press pictures, communication concept)

2003 Buena Vista International (Switzerland) AG
Project manager of the Swiss launch of Pixar’s « Finding Nemo » movie(4 months project)
- Promotional concept
- Partnership acquisition for co-branded activities
- Brief and follow-up of creative and media agencies

1998 –2002 McDonald’s Switzerland
Marketing Consultant
- “kids marketing” responsible:
- Coordination with the European Family Marketing System: European marketing and advertising agencies, logistic partners
- Adaptation and implementation of marketing, media, sponsoring and advertising strategies targeting children ages 3-9.
- Planning and implementation of marketing, media and advertising tactics within all McDonald’s restaurants in Switzerland (130), e.g. Happy Meal, birthday parties, Ronald McDonald shows, children’s activities, including crew training and motivation
- Project manager for brand and promotional campaigns targeting young adults, including products, marketing, media, public relations, and crew motivation
- Training and supervision from marketing assistant.
- Agencies (ad, media, PR) briefing and supervision
- Responsible for strategic alliances (eg. Disney) and cobranding activities (Nesquik, Mattel, Hasbro, eg)- -
- Coordination for the marketing activities for Ronald McDonald’s House of Charities (fundraising activities within Switzerland, Millenium Day together with McDonald’s and Disney, etc.)

1995 - 1998 Mövenpick Produktions AG, Consumer Goods
Product Manager within retail and gastronomy business (matrix organization)
- implementation of marketing tactics (sales material, advertising) for a “fine sea food” product range
- Market and competition analysis
- Conducted market research to identify the potential market segment.
- Developed new product concepts, including research and development, purchasing, production process, and packaging.
- Developed advertising support, including packaging, advertising, and POS. material 1995 - 1998

1994 - 1995 Kraft Jacobs Suchard Switzerland
Assistant Brand Manager for Toblerone, Suchard, Milka
- Conducted market research.Provided promotional communication on POS and sales support material.

1992 University of Neuchâtel “Junior Enterprise”
Development and launch of the “Junior Enterprise”
- In charge from the internal public relation department of the Junior Enterprise
- Conduct from market research mandate

1991 Nestlé Switzerland
Trainee as Assistant Brand Manager
- Involved with diet products and children’s food.
- Participation in daily buisness (packaging design, salesfolder, market evaluation.

Education

Master in economics
University of Neuchatel (1994)

Skills

Strategic marketing planning
Brand management with extended media landscape know-how (international)
Product management and interfunctional project management

Languages

french (mother tongue)
german (written and conversational)
english (written and conversational)
spanish (conversational)

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