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Marketing Communications Manager

Work Experience

An international marketing communications specialist with 18 years experience across a range of blue chip and small to medium-sized companies.

Overview

Experience in agency-side (Porter Novelli, Independent agencies) and in-house corporate communications (American Express, KPMG, Vodafone).

In addition to core PR expertise, experience in branding, sponsorship, event management, sales, corporate affairs, design, community relations and advertising.

Professional experience spans several sectors including professional services, travel, tourism,
FMCG (B2B/B2C), interior design, financial services, technology and sports.

Strong commercial acumen and a proven track record in business development.

Established marketing presence for overseas companies (e.g. Crown Paints, Irish Food Board) in the US.

CAREER HISTORY

Interim marketing, Dublin, Ireland June 2001 – To date
Marketing Communications Consultant
As an independent consultant currently manage interim marketing challenges for leading
companies.
Restructured KPMG marketing communications department by developing and implementing new marketing communications processes and programmes in the areas of communications, special events and creative services. Managed a team of eight and handled on-going projects.

Developed national sports sponsorship strategy for Vodafone including tactics, timelines and budgets.

Created branding, web site, sales presentations and developed marketing strategy for Emuse Technologies, a software start -up in the interactive television industry.

Provided marketing and business consultation to small businesses in the Midlands as part of a Government sponsored programme designed to encourage the growth of local enterprise.

American Express, New York, USA June 2000 – June 2001
Director of Public Affairs

Responsible for $10M corporate event programme at the Sydney Olympics, that involved working closely with CEO clients and the American Express senior management team.

Managed external sports agencies and led an event team of 36.

Designed and evaluated company business programmes and created business briefs for senior management.

Developed branding and event programme for the Winter Olympics, Salt Lake City 2002

Responsible for New York community relations programmes and the support of field operations.


Belvedere Communications, Inc., New York, USA Sept. 1992 – June 2000 anaging Partner

Grew business by creating a niche focus (Ireland/US). The client base included Travel: Aer Rianta, Irish Tourist Board, Ashford/Dromoland Castle Resorts, FMCG Baileys, Dairygold, Kerrygold, Odlum’s and The Irish Food Board, Lifestyle/Home Interest: Crown Paints and Financial/Technology: Enterprise Ireland and Intuition.

Generated high-profile media awareness both on a national and regional level in print, broadcast and electronic media.
Created innovative campaigns – “Bailey’s Greatest Irish Myths Radio Promotion”, “Foods of Ireland on the Plates of New York”, “Shannon Calling” to promote tourism to the west of Ireland and “Ask the Wall Doctor” for Crown Paints.

PR initiatives included: media tours, product launches, corporate communications, sponsorships, trade newsletters, special events, journalist and VIP familiarization trips, industry workshops, product demonstrations and radio promotions.

Delivered a “one-stop-shop” solution for overseas companies that enabled the agency to expand service offerings including market research, Government VIP visits and market entry programmes

Managed high profile events i.e. the New York premier of Riverdance with Chase Manhattan Bank, World Figure Skating Championships for Baileys and various charity events.

Developed successful partnership programmes i.e. Ashford Castle with Ashford.com – luxury goods site that resulted in identifying 5,000 potential customers for hotel client.

Served as account director and worked closely with graphic artists, freelance writers, design specialists and printers to create innovative marketing materials for clients.

William B. Johns & Partners Ltd. New York, USA April 1988 – Sept. 1992
Vice President

Responsible for new business development and account management in advertising and public relations at this agency that specialized in architecture design and home furnishings. Doubled agency billings in four years.

Created and implemented numerous publicity programmes and advertising campaigns, for high-end European textile and wall covering manufacturers and their US distributors.

Porter Novelli, New York, USA August 1984 - April 1988
Account Executive/Supervisor

Managed programmes for Fortune 500 accounts including Philip Morris USA, Casio, Pepsi-Cola, New York Air, Delsey Luggage and The Cigar Association of America.

Led a 24-city media tour for Philip Morris’ Merit brand, - spokesperson training, press events and media interviews, local festival sponsorship programmes and client entertainment.

Coordinated Marlboro Country Music Concert with country music stars such as Merle Haggard, Alabama and the Judds at the Meadowlands Arena in New Jersey.

Education

Education: Bachelor of Arts (French/Irish), University College Dublin. Ireland. (1983).

Skills

Business Development, management, organizational, strong commercial acumen, good negotiator.

Public relations, branding, sponsorship, marketing, special events, community relations, advertising.

Languages

English French

Other

An international marketing communications specialist with 18 years experience across a range of blue chip and small to medium-sized companies. A proven track record in interim management.

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