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marketing manager; market researcher

Work Experience

• Consortium West-European Financial Institutions
Position: Senior Consultant
Period: June, August and October 2004
Description: Investment opportunities Pakistan; Privatization PTCL; new
telecom licenses (WLL and cellular); opportunities West European
suppliers and financial institutions; network security PTCL, NTC
and SCO; etc.

• Consortium International PTO’s:
Position: Senior Consultant
Period: February/March 2004
Description: Opportunities 3rd cellular licence Republic of Georgia; privatization Telecom Georgia, etc.

• Dutch Ministry of Economic Affairs
Position: Senior Consultant
Period: January 2004
Description: Telecom opportunities BTC pipe-line in Azerbaijan.



• International PTO
Position: Senior Consultant
Period: November 2003
Description: Fact-finding mission Telecom opportunities Serbia and Montenegro (GSM; fixed networks and WLL)
• Advantra, Ieper, Belgium.
Position: Business Development Manager
Period: September up till December 2003

Achievements:
Strategic plan ‘Tracking and Telematics Western-Europe’ (GSM/GPRS; GPS); Set-up International Marketing.

• Various consultancies, Germany
Position: Senior Marketing Consultant
Period: April 2003 till Mid May 2003
Description: Development Marketing Training Course.

• DETECON, Bonn, Germany.
Position: Senior Consultant
Period: May 2002 till January 2003

Achievements:
Strategy revision ‘T-Systems France’ and ‘T-Systems Poland’; market studies Baltics, Turkey, CEE-countries, Denmark, market research; strategic marketing planning; recommendations future strategy,-GPRS, GSM, VPN, VoIP, etc.

• Broadnet Europe, Brussels, Belgium.
Position: Manager Marketing Research and Marketing Planning-Europe.
Interim Marketing Manager Broadnet France.
Responsibilities: Marketing set-up; Research and Marketing Planning
Period: March 2001 till December 2001

Achievements:
Sales and Market Entry Strategy France, Interim Marketing Manager Broadnet France, Set-up Marketing Department Broadnet France, Development Market and Sales Monitoring Broadnet France, Market Research WLL and Telecom Markets France, Restructuring Marketing Department ‘Broadnet Germany’, Development Marketing and Sales Strategy ‘Broadnet Germany’, Development and Implementation Channel Strategy Broadnet France, Various intelligence projects.

People Management Broadnet:
Managed a total of 3 employees at the EHQ in Brussels as well as a total of 15 researchers and marketing staff in the various Broadnet countries (Norway, Germany, France, Spain)

• Formus Communications Europe, The Hague, The Netherlands.
Position: Marketing Manager-Europe.
Responsibilities: Marketing set-up; Research and Marketing Planning
Period: August 2000 till February 2001

Achievements:
Set-up Tactical Marketing Operations within Formus –Europe (Poland, Spain, Norway, Denmark); Strategic analysis Wireless Broadband Market Europe, Market Analysis including VOIP, VPN over WLL, Market Analysis incl. Forecasting WLL Spain. Marketing Plan (incl. implementation ‘WLL Carriers Carrier-Spain’, Pricing strategy Formus Denmark, Development Channel Strategy Formus Spain,


People Management Formus:
Managed a total of 2 employees at the EHQ in The Hague as well as a total of 16 researchers and marketing staff in the various Formus countries (Norway, Germany, Poland, Finland, Ireland and Spain)

• Equador Consulting, Richmond, United Kingdom
Position: Senior Marketing Consultant
Period: January 2000 till July 2000

Achievements:
Market Analysis and Forecasting West European Internet markets. Market Analysis co-hosting ISP’s. Strategic Market Appraisal Scandinavian Telecom and IT markets. Competitive analysis service provision major European ISDN suppliers.

Work experience before 2000.

• A&R, Heel, The Netherlands.
Position: General Director/Research Director.
Period: 1982 till 1999

Achievements:
As a prime contractor but also as a sub-contractor for major international operating telecom consultancies, assignments have been carried out throughout Europe. Assignments carried out are for e.g. The Swisscom opportunities at the French Telecommunications Market; Business-plan Market Intelligence Unit Swisscom HQ; Feasibility study dealing with KPN prospects in Slovakia; Analysis marketing capabilities sales channels Telia AB, FINNET-Group and Sonera (Report made for Deutsche Telekom); ISDN status and ISDN prospects in the EU (Report made for EU-Commission); Feasibility study and strategic marketing plan ‘ Slovak IT industry and its international prospects’ (Report made for EU Commission and Slovak Ministry of Economic Affairs); The development of a Regional Telecom Atlas EU (600 regions). Incl.regional analysis available infrastructure; traffic analysis, regional analysis service supply, etc. (Report made for the EU-Commission). The development of a Strategic Marketing Plan Optical Amplifiers-Germany. (Report made for Pirelli); the development of business case GSM-Palestine Telecommunication. A feasibility study ‘Market opportunities New Services Telekom Slovenija’. Strength/weakness analysis Telekom Slovenija. The provision of a marketing training to four Polish producers of passive components. Strategic Plan Restructuring Polish Passive Component Industry; Strategic Marketing Plan VAS-Slovak Telekom; Strategic Marketing Plan ISDN-Slovak Telekom.

• Organisation Various schools
Position: Teacher Marketing and Management*
Date: 1991-1994
Location: Eindhoven, Weert and Heerlen, The Netherlands
* = In combination with A&R
• Company: Rockwool Lapinus
Position: Co-ordinator Market Research and Marketing Planning-Europe
Date: 1980-1982
Location: Roermond, The Netherlands
• Company: Philips Electronics, Electro Acoustics, Dept. Strategic Planning
Position: Business planner/market researcher
Date: 1978-1980
Location: Eindhoven, The Netherlands
• Company: Philips Electronics, Concern Marketing Support Depart.
Position: Market researcher
Date: 1974-1978
Location: Eindhoven, The Netherlands

Education

Degree: Graduate Macroeconomics and Statistics
Institution: Katholieke Leergangen, Tilburg
Date: 1976-1977

Degree: Various Market-Research and Marketing courses
Institution: Various during career within Philips Electronics.
Date: 1977-1979

Skills

Over 30 years of working experience in, Marketing Management; Market and Business Intelligence and Strategic Marketing Planning in Telecom and Electronics. Strengths are know-how on international telecom markets as well as working experience throughout Europe, Mid-East and Asia; networking among European Telco’s; project management; customer oriented. Experienced in set-up marketing operations.

Specific:
1. Country operation set-up, implementation and marketing management.
2. International Marketing and Business Development
3. Market Research and Strategic Marketing Planning.

Languages

Languages:
Reading Speaking Writing

Dutch 5 5 5
English 5 5 5
French 4 3 2
German 5 5 3
Russian 2 0 0
(5= fluent; 0= no capabilities)

Other

Key qualifications:

• Assignments have been carried out for companies as Philips Electronics, Nokia, Ericsson, Alcatel, etc.. Also for organizations as the US Dept. of Commerce, The Dutch Ministry of Economic Affairs, the OECD, NEPOSTEL, DETECON, etc.
• Presentation of research results, lectures, etc. throughout Europe.
• Member of various governmental delegations headed by the Dutch Minister of Posts and Telecommunications.

Publications:

• Various market research reports have been published worldwide by for e.g. Elsevier Advanced Technology. In particular: The European Market for Fibre Optics, 1989-1993; The European Market for Fibre Optics, 1990-1994; The European Market for Direct Access Systems (Broadband ISDN), 1990 -1994
• From 1991 till 1996, annual publication through ESPICOM (former MDIS) of ‘The European Telecommunications Fact File’
• Publication through the OECD: ‘The diffusion of micro electronics in the Netherlands’

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