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Sales and Marketing

Work Experience

Professional Experience
July 2011 - April 2012
Professional bicycle instructor \ sales and marketing manager for ¨GORIDE Instructions¨ - Cycling training school. (Bazra\Tel aviv)
My responsibilities included:
Sales and marketing business strategy implementation.
Seeking out new customers, both business and private clients.
Designing and developing training programs for children and adults.
Hiring and training new instructors.
I was able to increase revenues by 75% in 8 months.

August 2010 - July 2011
Sales and projects manager of Spingo at ¨Peleg Nil¨ LTD
Importer and distributor of sportswear and high end bicycles and production of sports events.
My responsibilities included:
Setting up the sales and marketing strategy.
Bicycle shop manager.
Seeking sales partners in the private and business sectors.
Marketing and advertising.
Producing sports events in combination with sales partners.
Reporting to CEO.

April 2005 - July 2010
Brand Manager at ¨Benda sport¨ LTD
Official brand importer and distributor of ¨Giant¨ Bicycles and Accessories
My responsibilities included:
Seeking sales partners, adding value to the general manager´s strategic business plan.
Setting up the sales and marketing strategy.
Hiring and training new employees.
Managing a sales and technical team (9 people)
Lead representative of the brand/company at exhibitions, conferences and trade shows.
(National and international)
Web site construction, maintenance and promotion.
Administration and data input duties.
Inventory and vendors management.
Responsibility for network sales and profitability.
Promotional activities: Production of bicycle competitions, sponsoring of bicycle events around the country, financing of athletes representing the brand in Israel and abroad.
Reporting to CEO

This job allowed me to develop excellent communication skills in the building of relationships with potential new customers and the reinforcement of ties with existing clients.





2002 - 2005
District sales manager at HOT
Israel´s Largest cable TV company.
My responsibilities included:
Acquiring new customers and existing customer retention.
Designing and participating in the marketing campaigns of the company.
Training and supporting the district sales representatives.
Responsibility for reaching daily and periodic sales targets.
Production sales reports and data analysis.
Reporting to District manager.

1998 – 2002
Recording studio technician and editor.
Studio Production and post-production of musical recordings.

Education

2011-2012 - Professional Bicycle Instructor and Trainer (Popular + Competitive)
In the Sports academy - Tel Aviv, Israel


1998-2000 - Sound Engineering Course at ¨Yoav Gera¨ Sound School, Tel Aviv, Israel.

January 1997 - September 1997 - Advanced English Course.

Skills

Business development
Sales management
Marketing management
Team management and development
Project management

Languages

Hebrew - native
English - fluent

Other

Holding a valid work permit for the Netherlands.

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