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Business Development, Sales & Marketing

Work Experience

Alpha Card Merchant Services Belgium & Luxembourg 2001 – October 2011
(JV between BNPP Fortis and American Express)
Vice President - Merchant Services

Key objectives are to develop and implement a Merchant services strategy and lead a team of marketing, sales, relationship and IT managers in order to exceed the Merchant business KPIs. It results in building a 80% card acceptance network in an innovative and profitable way.

American Express Benelux 1992 – 2001

Head of Client Management & Strategic Alliances Benelux 1999 - 2001
Develop a long term growing strategy in line with American Express vision. Lead acquisition, relationship and marketing teams and develop new partnerships with external Partners (banks, terminal providers) to speed up market growth at lower costs.

Client Manager (Multinational key accounts) Belux 1996 - 1999
Manage large and complex EMEA accounts in the airline and lodging industries as well as cross border marketing programs.

Business Travel Sales Manager Belux 1992 - 1996
(American Express/Thomas Cook Business travel)
Prospect and sign large corporation and implement corporate card solutions together with the management of their business travel budgets.


A Plus Europe Ltd Belgium 1988 - 1992
Junior Consultant/Office Manager
Write and issue press releases, arrange press interviews and organize European press Events to assist the European Communication Manager.

Creative Club of Belgium Belgium 1987 - 1988
Office Manager
Organize several events involving all the Art and Creative Directors of Belgium

J.Walter Thompson Advertising Belgium 1986 - 1987
Traffic/Planning Manager
Responsible for the coordination of the advertising projects between the different departments.

Education

1991 Graduated with “Distinction” Marketing & Competition” , IAE, Brussels
1990 Graduated in “Management & Finance”, IAE; Brussels
1986 Graduated in Marketing - EPHEC High Commercial School, Brussels

Regular trainings, as for example, Mini MBA (Management Center Europe), Leadership Training (Situational Leadership), Driving Strategies (MCE), Customer Centricity (MCE), Negotiating for Profitability (MCE)…

Skills

Main Competencies & some achievements

Business Development, Sales & Marketing
Create and manage successful new businesses, develop winning strategies and focus on execution and on results whilst concentrating on Customer loyalty and satisfaction
Repositioned the American Express brand perception from a “Travel & Entertainment” to an “Every Day Spend” product by enlarging the card acceptance to the hypermarket industry, mid segment retailers, pharmacies, telecoms aso.
Grow the American Express card acceptance network from 50% to 80% in 10 years’ time
Exceeded Sales targets to 180% at American Express Business Travel unit by signing and implementing implants (inhouse travel operations) with major corporations (ie.Chrysler)

Strategic Partnerships
Negotiate and develop strategic partnerships and establish solid relationships with key market players
Negotiated and built strong and strategic partnerships with key market players in the banking and acquiring sectors which drastically improved and speeded up our market growth at a lower cost
Rewarded by Radisson SAS/Edwardian EMEA for my Customer commitment and dedication

Project Management
Drive and successfully lead complex projects with multinational and virtual teams
Developed and implemented new B2B services to improve our competitive advantage in the market place (online reconciliation tool) and ensured a quicker Return On Investment

Presentation and communication
Natural communicator linked to strong presentation skills allows me to sell ideas and defend complex projects at all levels (including company board level).
Organized several key press events for customer as the European Commission (DG XIII) and some major national Events as the Annual Advertising Award Ceremony

Leadership & Team Management
Build and manage motivated cross functional teams. Lead through vision and focus by linking strategy & objectives and coaching for performance. Engage team members by listening, inspiring and bringing them my enthusiasm. Create a trust worthy environment, leading to high performance.
Built and led a team of 20 people to develop and implement Alpha Card business strategies
Led several global cross functional teams during several project implementation activities

Languages

French Mother tongue
Dutch Fluent written & spoken
English Fluent written & spoken German Basic knowledge

Other

Profile: Executive, used to operate at senior and board level in a multi-cultural environment. Successful track record in developing and managing businesses as well as driving company results with both established and startup operations. Extensive experience in the financial services industry and also in the Business Travel sector.

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