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Algemene Directeur

Work Experience

WORK EXPERIENCE

Amsterdam, 04/2006 – Present
Founding partner

Full service boutique agency specialized in marketing and communicating apparel brands
Clients: Tommy Hilfiger Europe B.V., Carhartt® B.V. (EMEA), VF Group (Wrangler), Asics Europe BV (Onitsuka Tiger)

Key Activities
• Strategy - Brand, Retail, PR and Media
• Research – Market, Consumer and Cultural
• Brand – Architecture, Development and Creative Direction
• Creation and production of several tools (PR, Sales, Retail)
• Productions – Photography and Film

TOMMY HILFIGER B.V. Amsterdam, 10/2005 – 03/2006
Retail Marketing Manager

Key Activities:
• Develop and implement a Retail Marketing Calendar, refreshing the in-store environment, building a strong relationship with consumers.
• Manage together with the Field Marketing Team a constant dialogue with the franchisees. Reaffirming the relationship by sharing the existing marketing support and adapting initiatives for the specific needs.
• Maintain a relationship based on strategic & tactical Marketing Support & dialog with the retail team and provide marketing services; brand research, graphic design, branding, line openings & presentation support.
• Establish a close relationship with the Studio, traffic and production. Be the link between the retail marketing department and the creative and strategic marketing resources.

LEVI’S STRAUSS & CO.
(DOCKERS EUROPE. B.V.) Amsterdam, 02/1999-09/2005
Brand Marketing Manager (Interim Position), 05/2005 – 09/2005

Key Activities:
• Provide coaching to the new team members, existing departments and field on the new Brand Essence and Platform.
• Support markets on local marketing calendars and budgets.
• Development and execution of Pan European marketing programs and budgets (PR, Trade Marketing and Trade Fairs, Retail Communications, Digital, Co-op Activities and all tools related to these programs).
• Support the countries on implementing the planned SIS and support VP on creating an agency network.

Brand Communication Manager, 01/2005 – 05/2005

Key Activities:
• Lead the development and execution of Dockers® Pan European marketing programs, ensuring Brand’s annual, commercial KPI’s are achieved.
• Communicate the Dockers® Brand Vision to motivate internal and external stakeholders to support the Brand’s position of category leadership.
• Lead the development of Pan European Marketing programs in the area of PR and Trade to communicate the Brand to retail partners and consumers.
• Lead the Brand Marketing teams to be a motivated, high performing team capable of exceeding their annual targets.
• Lead external agencies to deliver on time and on budget.

Retail Marketing Manager, 02/2003 – 01/2005

Key Activities:
• Lead the development and execution of Region South’s Marketing plans, ensuring commercial KPI’s are achieved within the Pan European strategy.
• Deliver timely and clear local insights from Region South’s consumer, retailer and competitive landscapes to support the development of the Pan European Strategy.
• Co-develop Region South’s local Marketing Plans in partnership with the Regional Marketing Manager North and the Field Marketing Managers.
• Create and maintain effective communication channels into Dockers® HQ Marketing and Merchandising functions that allow for timely, two-way information sharing and performance feedback.
• Create and maintain cross-functional relationships with Region South’s local Commercial and Retail teams allowing for a collaborative execution of the local Marketing Plans.
• Lead the Region South’s Field Marketing Managers to be a motivated, high performing team capable of exceeding their annual targets. Communicate the Dockers® Brand Vision to motivate internal and external stakeholders to support

Associate Merchandise Manager, 09/2001 – 02/2003

Key Activities:
• Define the Line Architecture for Men’s Seasonal Products and deliver to market on time, on cost, on quality (3,200 sku’s representing 45% of total European volume).
• Develop and deliver strategic direction for all seasonal products that meet Brand Equity and ABP/SBP targets.
• Define the line structure to achieve volume and equity targets.
• Build and maintain the relationships within Amsterdam and Brussels Supply Chain, CDT, and S&RR.
• Coach and challenge the Men’s Seasonal product team to ensure the highest individual performance.

Product Manager, 02/99 – 09/2001

Key Activities:
• Execute within budget, the development for Dockers® Men’s Seasonal Pants Product Category, in order to achieve the brand plan as determined by the Merchandise Manager (2,200 sku’s representing 38% of total European volume).
• Drive and excel in innovation through process and product to achieve commercial success, and reinvent the product category.
• Synergy of product, retail, and brand marketing, within the product category and in harmony with other brands under the Dockers® master brand.
• Build and maintain highly effective relationships with CDT, SC and S&RR. Build a flawless communication platform between Brussels and Amsterdam.


THE WALT DISNEY COMPANY (TWDC), 12/1995 – 02/1999:
Retail Manager (Portugal), 08/98 – 02/99.

Key Activities:
• Build and maintain a solid Key Account base in the Portuguese market.

Product/Licensing and Marketing Mana¬¬ger (Portugal), 07/97 – 08/98

Key Activities:
• Negotiation of license agreements.
• Product Management of the categories textile & accessories, toys, stationery and home furnishings.
• Organization of marketing events.

Marketing Assistant (Spain), 12/95 – 07/97

Key Activities:
• Responsible for marketing and promotions activities at the Disney Consumer Products division in Madrid

Education

EDUCATION

Bachelor’s degree in International Business Administration, obtained in 1996 at the International School of Economics, Rotterdam (Centro Europeo de Gestión de Empresas, Madrid)

Languages

LANGUAGES/COMPUTER SKILLS

Spanish, English, Dutch (Medium Level) and Portuguese (Medium Level)
PC/Mac

Other

OTHER INTERESTS
Music, travelling, reading, yoga, shopping, movies, theatre.¬¬¬¬

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