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independant marketing professional

Werkervaring interimmanager

Jul¡¦03 - now Freelance marketing-professional (FMCG). Activities for different clients amongst others:
Writing strategic marketing- & communication-plans.
New product development (concepts, product, packaging, design).
Managing product-launch to retail and consumer.
International market research (analysis retail, relevant categories and competitive environment in Belgium and Germany).

Apr¡¦01-Jul¡¦02 Danone Group, LU Nederland bv, Brand manager, LU/Jacob¡¦s breadsubstitutes:
Marketing-budget: 1.5 million euro.
Turnover: 17 million euro.
Product-portfolio: 15 products under the LU and Jacob¡¦s brand, 7 different production-locations in 5 different countries.
Product-launch ¡¥LU Maaltijdcrackers¡¦ & ¡¥LU 6 Granen Toast¡¦: Product- & packaging-development retail-launch and media/promotion-campaign.
Repositioning bread-substitutes: re-branding from local brand to international LU-brand.

Aug¡¦99-March¡¦01 CSM, Koninklijke De Ruijter BV (now part of Heinz), Junior Product Manager Beverages & Bread Sprinkles
Development and launch of Lessini Ready-to-drink 4-pack and De Ruijter Appelfris sugarsprinkles.
Marketing responsibility for Joekels Freeze-yourself Ice-cream.
Development and product-launch of Freeze-yourself ice-cream in Germany.
Re-launch of the Roosvicee brand in Holland (Dutch Ribena).

Apr¡¦97-Aug¡¦97 Corporate Communication Centre, Rotterdam, Projectmanager.
Managing corporate communication projects for clients of professor van Riel.
Activities: organising and assisting sessions with professor and clients, strategic analysis and writing research reports.

Jul¡¦98-Oct¡¦98 SmithKline Beecham, Nutritional Healthcare UK, London, project manager Marketing Leadership Competencies (internship):
Developing Marketing Competency Model.
Interviews with senior marketing managers and academics.
benchmark-project (Unilever, Guinness, United Biscuits).

Opleiding interimmanager

Dec¡¦01-May¡¦02 Danone Marketing University: International marketing training programme by Danone Group and Ecole de Management Lyon.

1992-1999 Erasmus University Rotterdam, Business administration (Master of Science in Business Administration)
Speciality courses: Marketing, profile: Communication-management.

1986-1992 Gertrudis Lyceum Roosendaal, Atheneum B (highest form of secondary education). Courses: Dutch, English language, advanced math, chemistry, physics, economics, history.

Consultancy interimmanagement a.i. kerncompetenties

Computerskills: Word, Powerpoint, excel, explorer.

Talenkennis interimmanager

English, Dutch, german (basic knowledge), French (basic knowledge).

Overig

Jul¡¦02 ¡V Jun¡¦03 Travelling through Europe, South-east Asia and Canada

March¡¦97-Feb¡¦98 CEMS Graduate Conference 1998, Rotterdam: commitee-member Program (CEMS: Community of European Management Schools).
„h Responsible for the academische of the conference and co-ordinator of the world-wide paper competition.
„h Liaison between conference and Strategic Renewal Centre (Professor Baden-Fuller and Professor Volberda).
„h Lech Walesa, C.K. Prahalad and Peter Job (CEO of Reuters).

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