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Business Consultant / Marketeer / Project leader

Work Experience

2005 - 2008 Management consultancy and (new) Business development for several start-up companies (services industries)

- Strategic marketing: Design & deployment of the marketing mix into a strategic business plan (product, price, promotion, place, people, process, physical evidence)
- Repositioning of services and products
- Leverage on existing processes- and procedures, and set-up new ones
- Coaching and motivating employees / partners
- Concept development
- Creating Sales tools
- Pipeline & partner development (lead generation via direct sales, direct marketing, events/seminars)

1998 - 2005
Overall Marketing & Communications Management of large service industry organisation:

- Marketing mix (business plans, market mapping, budgeting)
- Internal/external communications including brand identity and change management
- Media Relations and sponsoring
- Project management of development projects (mainly e-business applications and websites)
- document en content mangement (streams, case handling)

Education

- Applied Economics at the University of Ghent

Skills

Overall Sales, marketing & communications issues
project & campaign management; set-up (e)business programmes and services, process analysis, quality design, document streams, marketing analytics & strategy, internal & external communication (employee, partner and client communications/marketing), (web) content management, development of sales tools and sales cards, concept development (creative), editor (writing and supervising business & commercial articles)

Languages

fluent in Flemish(DUTCH)/ FRENCH / ENGLISH
basic knowledge of German & Russian

Other

- Lecturer at Hogeschool Gent
- Chairmain of socio-cultural organisation
- legal & administrative counsel of architect agency

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