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retail sales marketing director

Work Experience

During the period 2000 – 2004 I have initiated and realised some major projects;

ReThink! Management Support B.V.
ReThink is a cooperation in which approximately ten specialised and independent professionals are working together and offer their individual and/or combined services on interim- and project base to clients from their combined network. ReThink! is unique within the Dutch retail market. Based on a “one stop shopping” concept, clients can hire structural or temporary problem solving capacity from specialists. They only “meet” one account manager which they already know and are familiar with. I created this concept, wrote the business plans for it and created the infrastructure for it.

Vobis Microcomputer BV & Vobis Components BV
50 franchise- and own shops, “Business to Business” department, own distribution channel, subdivision of an international company (Vobitech). Realised a turn-around procedure: Reorganised the company based on which profitability and continuity improved. Restructured the organisational- and commercial concept and strategy. Acquisition of new franchisees and opening new stores. “Refreshed” all external (promotional) issues and contacts.

Batavia Stad Factory Outlet Shopping, Management BV
I build the Management Company for this first Factory Outlet Centre in the Netherlands. Batavia Stad consists of 70 “A-branded” fashion outlets and restaurants that are paying “turnover related rent”. In my responsibility we created and realised: commercial initiatives and activities, area (traffic) management, human resources management, Marketing, Logistics, Operations. Besides this, we took responsibility for all kind of cultural activities, external contacts and relations like e.g. local and provincial government, chamber of commerce, local social associations, inhabitants of (local) community, promotional activities (incl. lobby) to different concerned (political) relations and acquisition of (potential) tenants

Bike+ Netherlands BV
Retail chain, three Mega stores, Business to Business- & e-commerce department, 80 employees.
- Revitalised commercial concept, restructured organisational structure and procedures and changed loss making results into profitable ones.

Italy…ssimo
I wrote the (franchise) concept for the European countries. Italy…ssimo is a concept in which food (including a unique Italian restaurant) is combined with non-food. Besides this, typical Italian products are sold within this chain of shops. Entering an Italy…ssimo shop is like visiting Italy! Italy…ssimo is founded in order to create a unique market for a consortium of 40 Italian manufacturers and suppliers. Italy…ssimo shops are located in Stockholm, Brussels, Madrid, Paris, Munich and Amsterdam.

Before 200 I have worked as General Manager for among others;

Marketing Controller Makro Zelfbedieningsgroothandel Nederland CV
’97 – ‘98
- Responsible for marketing (controlling) of Makro the Netherlands.
- Analysing and strengthen the positioning of the commercial and operational (Dutch) Concept & Strategy
- Coordination of procedures for improving strategic Business plans for the seven individual Makro Stores in Holland
- Coordination of the procedures for improvement of the positioning of the food assortment (approx. 40.000 SKU’s) and the Non Food assortment (approx. 20.000 SKU’s)
- Training of international management (Poland, China, Taiwan, Brazil) for various commercial aspects within the specific surrounding and environment of Makro Wholesale.
- analysing market & competitors changing’s

General manager Makro Zelfbedieningsgroothandel cv Delft.
’94 - ’97 responsible for the Makro Delft Store.
- Profit & Loss responsible for the Delft store (700 employees, high turnover)
- Managing the Management Team (Food en Non Food department, Restaurant, Bakery, Butchery,
Fish department, petrol station, Business to Business activities, Christmas hampers department, Human
Resource Management, bookkeeping and administration, logistics, Customer Services and call centre, Sales
Promotions, automation and a technical department.)
- Supporting external contacts and relations, local and provincial government, chamber of commerce,
and local social associations, “Horeca Nederland”.
- Participating in international projects under supervision of S.H.V. (Steenkolen Handels Vereniging) like
e.g. changing of the organisation structure, continuity investigation for Makro North-West Europe,
feasibility study for extending the Office Centre concept worldwide. After the take-over by Metro Cash
& Carry, I did a couple of synergy projects on product and organisation level.

Store General Manager IKEA Amsterdam.
’89 - ’94.
- Managing the Management Team (8 department managers)
- Organising all customer (traffic building) activities
- managing the operational organisation of this Store
- Member of the Management Team of Ikea the Netherlands (participation development of the Dutch commercial strategy)

Sales Manager Kijkshop (Sellers & Sellers)
’85 - ’89.
- (re)building en remodelling of the Stores
- Implementing & controlling the commercial and operational strategy in the Stores.
- Responsible for all cost taking activities, logistics, personal affairs, stock- and promotional aspects
- Chairman of the workers council of Kijkshop the Netherlands.

Department Manager Vroom & Dreesmann (Department store)
’80 - ’85.
- Department manager in the Rotterdam area.
- Managing operational affairs of different departments and stores
- Responsible for sports and fashion departments.

Education

Education;
Business education ’71 - ’76
Sports instructor ’76 - ’79
Management training (internal) ’81 ’82
International Management Development
Programme (internal) ’96

Skills

Specific knowledge, experience and skills;
- Used to communicate with Members of the Board as well as Shareholders
- Managed different turn-around and building-up processes for different type of retailers
- Build-up different commercial companies, including the Business plans
- Experiences as chairman, but also as managing director with workers councils and franchisee committee.
- I have a valuable “network” of contacts and “entrances” in various directions.
- Wide experience in leadership, retail, sales, distribution, logistics, Business to Business and FMGC.
- Wide experience as general manager within small, mid-sized and large scaled Local- European- and global organisations and market leaders/brands.
- Familiar with different “working” cultures / climates and have an open mind to differences in cultures in general.
- Initiated and managed different kind of positioning procedures of concepts, brands and chains
- Working on operational- and on strategic level, combined with various experiences and responsibilities, has given me Seniority, professional managing skills and insight in successful coordinating processes and procedures.
- I developed a retail franchise concept for an Italian chain of distributors for the Benelux countries.

Languages

Knowledge of language;
Dutch mother tongue
English fluent in word and writing
German good in word and writing
Spanish basic knowledge

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