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Corporate communications - franchise management

Work Experience

February 2000 - October 2002

GIB GROUP – Head of Corporate Communications
Reporting to the Managing Director and to the Finance Director
(GIB S.A. is listed on Euronext and was one of the companies composing the Bel20 index)
Description of responsibilities :
External communication
Spokesman of GIB GROUP
Redaction of press releases and preparation of press files
Co-ordination of external and internal communication when major announcements
Reparation and co-ordination of crisis communication
Production of annual reports : conception, writing, follow-up of outsourced realisation
Creation of a Corporate website dedicated to financial information: conception, input, updating
Organisation of General Meetings of Shareholders (Ordinary and Extraordinary)
Investor Relations (joint responsibility with the CFO)
- Organisation et preparation of Road Shows in Belgium and abroad
- Follow-up of analysts
- Contacts with institutional investors and/or shareholders
- Contacts with individual shareholders

Internal communication
Supervision of a daily press review
Varied communications to group and subsidiary executives
Organisation of events (annual executive happening, executive education)

All these missions have always been accomplished within a strict respect of pre-set budgetary limits and predefined objectives.

The total transformation led since 2000 by GIB GROUP has enabled me to acquire in a short period a wide experience in the fields of financial and institutional communications. For instance, as a head of corporate communications, I took part in the disposal of GIB’s major investments, i.e. the sale of GB to Carrefour, of Inno to Kaufhof, of GIB Immo to Redevco, of Brico to Vendex KBB to mention only the most important ones, up to the announcement of future resolvement of the company and the recent turmoil following the take-over bid by Ackermans & van Haaren . All these operations have enabled me to establish trustful bonds with the Belgian home press (written, radio, TV) as well as with the international press established in Brussels (major press agencies, French and English press) and made me acquire a wide experience in the writing of press releases, TV and radio interviews, the follow-up of analysts and institutional shareholders, communication through the Internet.
June 1997 – January 2000

BRICO BELGIUM – Franchising manager for Brussels and Wallonia
Brico, with some 100 stores of which 60% are franchised, is the leading DIY chain in Belgium.
Description of responsibilities :
To ensure the respect of Brico’s commercial policy by the franchisees (28 stores)
Help and advice to franchisees within the scope of management of their company (margin optimisation, Human Resources management, investment policy)
Legal follow-up (negotiation of franchise and lease contracts renewals)
Recruitment of new franchisees
Respect of budgetary objectives linked with the franchised activity

The management of a franchised chain with Brico and Auto 5 allowed me to prove my negotiation and conciliation skills as the main task of a franchising manager is to bring together the apparently opposite interests of the franchiser (seeking to maximise his revenue through the receipt of high fees from the franchisee) and of the franchisee (seeking to maximise his profit through the reduction of the fees due to the franchiser).

February 1993 – May 1997

AUTO 5 – Franchise & development manager
Auto 5 is the no.1 car accessories and servicing chain in Belgium (48 outlets)
Description of responsibilities :
To ensure the respect of Auto 5’s commercial policy by all franchisees (11 outlets)
Recruitment of new franchisees
Search for new sites (own and franchised)
Legal affairs management
Respect of budgetary objectives linked with the franchised and development activities

January 1987 – January 1993

GIB GROUP, Super and hyper markets – successively : super market director, executive training manager, hyper market director.

The management of a super market in Flanders and of a hyper market in Brussels have been strong experiences in terms of people management (hyper market employing more than 450 people) and industrial relations management.

Education

– 1979 : Classical education at the Collège Saint-Louis (Brussels)
1981 – 1986 : Bachelor in law at the ULB (Université Libre de Bruxelles)
1992 : SBPA (Séminaire Belge de Préparation aux Affaires)

Languages

Languages : French (mother tongue), English (fluent), Dutch (fluent), Spanish (basic)

Other

42 years old, married, 3 children
Creator of and occasional speaker in a Time Management workshop, currently working on a Leadership, Change & Ethics workshop
Para-commando reserve officer
Mountain enthusiast

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