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Marketing Manager or Business Development Manager

Work Experience

2001 - 2001 VIP Tourism Istanbul
Marketing Manager

Managing all marketing activities of the six divisions in the company.

Achievements :
* Developed 5 years marketing plan to complete the 'foreign direct investment' business plan.
* Developed strategy to convert the company's mentality from operation-based to marketing-based.
* Reported to the general manager, restructured the marketing department in VIP Tourism, coached a team of 7 direct reports responsible for the six divisions and e-business division.
* Developed and executed advertising and PR strategies, brand management, media planning, management of relations with the strategic alliances such as banks, department store chains, shopping card companies etc.
* Developed CRM projects

2000 - 2001 Transvaro (Uyar Group Company) Istanbul
Marketing Manager

Managing all marketing activities of web kiosks, software solutions, Internet based projects, smart cards and loyalty applications.

Achievements :
* Reported to the general manager, established the marketing department in Transvaro, hired and coached a team of 3 direct reports responsible for the web kiosks and card applications, development and maintenance of products and channels of the IT department, negotations and agreements with third parties, developing and executing advertising and PR strategies, media planning, management of relations with business partners such as cinema chains, GSM operators, software companies etcetera, market research, analysis and reporting, CRM
* Established brand awareness of "Smarty" kiosks in the market.
* Planned and executed the biggest "point of sales" kiosk project with Turkcell (quantity 305).
* Planned and conducted various kiosk applications to the banks and financial institutions.
* Developed 5 years sales and marketing business plan for first entry to "Smart Card" market.

1999 - 2000 Transanka (Uyar Group Company) Istanbul
Istanbul Operation Manager (Business Development Manager)

Managing all operations of the Istanbul office, such as marketing, sales, finance, technical aspects, etcetera.
Also managing business development strategies of the company (e.g. 'web kiosk' project).

Achievements :
* Reported to the general manager, coached a team of 17 direct reports responsible for the security systems project, offered and managed organisational restructuring of the Istanbul branch of Transanka, planned and executed merging operation of Transanka and Transvaro together with top management.
* Developed 5 years business plan for first entry to "web kiosk" market as a part of "business development" responsibility. After accepting of this plan by top management, successfully launched "Smarty" kiosks within 2 months.
* Established and executed relations with strategic business partners for software solutions and technical service requirements for kiosks.

1996 - 1999 Cegelec AEG/ALSTOM (French Company)Istanbul
Project Manager

Managing electronical design and installation projects in all aspects such as technical, pricing, loss-profit analysis, customer relations, site organisation and scheduling. Reported to the construction manager.

Completed projects :

* Bischoff-Roja Textile Factory
Initial budget of project : 850.000 US $
Realised budget of project : 1.500.000 US $
Targeted Profit Margin (net, after tax) : 15%
Realised Profit Margin (net, after tax) : 40%

During this project I had supervision over 44 people; 4 direct reports and 40 subordinates.
Project was completed in 2 years.

* Sports International - Ataköy
Initial budget of project : 350.000 US $
Realised budget of project : 500.000 US $
Targeted Profit Margin (net, after tax) : 15%
Realised Profit Margin (net, after tax) : 15%

During this project I had supervision over 20 people; 2 direct reports and 18 subordinates.
Project was completed in 9 months.

* Schöller Ice-Cream Factory
Initial budget of project : 500.000 DM
Realised budget of project : 1.000.000 DM
Targeted Profit Margin (net, after tax) : 15%
Realised Profit Margin (net, after tax) : 22%

During this project I had supervision over 22 people; 2 direct reports and 20 subordinates.
Project was completed in 11 months.

* Sabanci University (Purchasing Manager) - on going project
Initial budget of project : 9.100.000 US $
Realised budget of project : continue..
Targeted Profit Margin in purchasing operations (net, after tax) : 10%
Realised Profit Margin in purchasing operations (net, after tax) : 24%

During this project I had supervision over 12 people; 2 direct reports and 10 subordinates.

1994 - 1996 Transanka (Uyar Group Company) Ankara
Project Supervisor

Managing fire alarm systems, security systems and various special projects in all aspects such as pricing, loss-profit analysis, technical designs, customer relations and scheduling. Reported to the general manager.

Completed projects :

* Aksigorta Fire and Earthquake Simulation Center
Initial budget of project : 250.000 US $
Realised budget of project : 550.000 US $
Targeted Profit Margin (net, after tax) : 20%
Realised Profit Margin (net, after tax) : 44%

During this project I had supervision over 5 people; 1 direct reports and 4 subordinates.
Project was completed in 12 months.

* MKE Roketsan Factory (Fire Alarm)
Initial budget of project : 150.000 US $
Realised budget of project : 200.000 US $
Targeted Profit Margin (net, after tax) : 15%
Realised Profit Margin (net, after tax) : 23%

During this project I had supervision over 5 people; 1 direct reports and 4 subordinates.
Project was completed in 6 months.

* Aksigorta Head Office (Security Systems)
Initial budget of project : 60.000 US $
Realised budget of project : 72.000 US $
Targeted Profit Margin (net, after tax) : 15%
Realised Profit Margin (net, after tax) : 15%

During this project I had supervision over 4 people; 1 direct reports and 3 subordinates.
Project was completed in 4 months.

* Ankara Police Academy (Fire Alarm)
Initial budget of project : 100.000 US $
Realised budget of project : 120.000 US $
Targeted Profit Margin (net, after tax) : 15%
Realised Profit Margin (net, after tax) : 15%

During this project I had supervision over 4 people; 1 direct reports and 3 subordinates.
Project was completed in 5 months.

Education

1998 - 2000 Bilgi University Istanbul
(in association with Manchester Business School)
Executive Master of Business Administration (M.B.A.)

1987 - 1994 Gazi University Ankara
Electric/Electronic Engineering (Bachelor in Science)

1984 - 1987 Antalya Çaglayan High School Antalya
Graduated in Mathematics Department

Skills

PERSONAL SKILLS
Strong communicator, result-oriented, ambitious, good analytic skills, good sense of humor.

COMPUTER SKILLS

Good knowledge of computer use and end-user software like
Microsoft Windows, Microsoft Office 2000 (especially Microsoft Word, Microsoft Excel and Microsoft Powerpoint), AutoCAD 14 and the use of Internet.

Languages

English : Very well
Turkish : Native Language
Dutch : Starting

Other

TRAINING PROGRAMS

* Banking 2000
Management Centre Türkiye, 2000
* E-business 2000
Prof. Brian Cunningham (Management Centre Türkiye), 2000
* E-commerce
Stephen Chen (Manchester Business School), 2000
* Consumer Market Trends & Business Strategy
Nitin Sanghavi (Manchester Business School), 2000
* International Risk Management
Ismail Aktürk (Manchester Business School), 2000
* Professional Sales Skills
Brian Tracy International, 2000
* Total Quality Management
Bureau Veritas, 2000
* Security Systems
Cerberus AG, Switzerland, 1997
* Fire Extinguishing Systems
Reliable Inc. (USA), Istanbul, 1995
* Customer Relations and Management Skills
ROTA, 1994
* Fire Alarm Systems
Hochiki Europe (UK), Istanbul, 1994

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