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European and International Marketing Manager

Work Experience

• A strategic marketer who has led the marketing of new product categories, directed communications plans that improve share and brand position, and developed new channels to market for high growth companies.
Interim Assignments
• HP Indigo - Created value proposition, value delivery system and strategic marketing plan for a new product launch.. This included development of briefs for creative, training programs for sales people, and internal communication of plans. Now working on segment marketing plans for their newest, high end digital press.
• Come&Stay - Created market expansion plan for French email marketing company that assessed the UK market, competitors, market potential and possible entry strategies.
• Kodak - Interim general manager for business that achieved record growth results in 1997. Achieved sales of $62M and record profits. Created pan-European new product introduction plans. Recruited key sales and marketing personnel to support fast growth business
• Microsoft - Devised and managed a program to outsource the pre-sales support for Windows 95. Microsoft estimated that they avoided recruiting over 200 support personnel through the development of a business model that involved third party telesales. This business model created significant value for both Microsoft and the resellers who participated in the program.
• Apple – created distribution strategy for Apple Japan as part of an integrated marketing program that received major investment funding from Apple’s board to successfully grow share in the Japanese market.
Strategic Marketing, Planning and Change Management
• Directed strategic marketing projects to justify investment in new business opportunities.
• Marketing plan for digital projector business investment secured substantial investment in new product development and in marketing activity for existing product line
• Refocused marketing plan for digital products in Japan to help the newly hired Regional General Manager focus limited resources
• Restructured US marketing organization. Created US marketing plan that helped US region over- achieve its 1998 plan for digital cameras and related products.
• Recruited to lead and create the first pan-European marketing team These included hiring key individuals, developing and training sales resources, and developing new channels of distribution in the region.
• Successfully completed two consulting assignments for Apple Japan on marketing and channel strategy development. Investment proposal for Apple Japan resulted in growth of market share from 6% to 20%.
• Successfully planned and executed a recovery strategy for loss-making Stirling Microsystems that returned the company to profitability in less than 4 months. Responsible for sales of over $12M and a staff of 20.
Category Management
• Planned and executed the successful launch of a new category of products that achieved $28M in its first full year of operation and exceeded its profit targets for the year.
• Supervised market research to test product concepts, positioning, naming and advertising
• Led creation of PR, advertising and materials to support the launch
• Generated awards and positive reviews with media tours and reviewer support
Sold category to major customers around the world-over 6000 retail outlets worldwide Marketing Communications
• Directed marketing budgets of up to $10M that improved market share for Kodak digital cameras.
• Public Relations in excess of 200M impressions per year and 35% share of voice in the USA
• Focused advertising that improved female purchase of digital cameras from less than 10% of registered users to nearly 30% of users in two years
• In-store marketing materials supported leading shelf space position in target retailers
• Created online marketing to support first direct internet sales by Kodak
• Created and implemented Motorola marketing strategy for the Middle East and South Africa. Recruited public relations' agencies, developed strong relationships with distributors, and localised all materials for use in the market. Implemented the first pan-Arab advertising campaign in the region for Motorola Cellular Subscriber division.
Channel Development/Management
• Developed the first AppleCentres in the world. This “franchise” venture with Apple resellers in the UK resulted in extraordinary growth and generated an unparalleled return on investment. Average ROI was less than 5 months.
• Planned and implemented strategy for Apple Computer’s channels, including new pan European contracts, co-operative marketing programs and the Business Development Planner, a guide to marketing for Apple resellers.
2001 – Present Interim management assignments for a French email marketing company and a division of Hewlett Packard.
1996 - 2001 Eastman Kodak Company
Digital and Applied Imaging Division, Rochester, NY, and London, UK
Digital and Applied Imaging is responsible for developing and marketing consumer digital photography. I held five different roles in the division, responsible for up to 35 staff, budgets in excess of $12M annually, and sales responsibility of up to $65M.
2000-2001 World Wide Director of Marketing, Home Printing
1998-1999 World Wide Director of Marketing Communications
1997-1998 World Wide Marketing Manager
1996-1997 Acting Regional General Business Manager, European Region
1996 Regional Marketing Manager, European Region
1994-1996 Motorola Cellular Subscriber Division Marketing Manager, Middle East and Africa
Motorola is a leader in cellular telephones and related infrastructure. The Cellular Subscriber division is responsible for developing and marketing consumer cellular phones around the world. I created the first Motorola marketing programs in the region, supporting the launch of GSM products.
June 1994–Oct 1994 Microsoft UK Interim Manager
1992-1994 SRL Data, London, UK, Commercial Director & MBA Student
1991–1992 ACWL Group, London, UK Sales and Marketing Director
1984-1991 Apple Computer UK
Apple Computer UK was responsible for sales and marketing of Apple Computer products. During this period, the creation and development of new high growth channels supported the success of desktop publishing, education and corporate initiatives.
1986–1991 Channel Development Manager
1985 Business Development Manager
1984–1985 District/Regional Sales Manager, London
1979 - 1984 Retail Manager roles in Toronto, Ont. and Chicago, IL.
Store Manager, Timothy’s Coffees of the World
Inside Sales Representative, Marketron Corporation
Store Manager, Nabih’s Inc

Education

EDUCATION
1994 MBA, Henley Management College, Brunel University
1994 Diploma in Marketing, Institute of Marketing, UK
1990 Channel Economics Seminar, Apple Pacific
1989 INSEAD Apple Management Seminar
1987 Americas/Far East Executive Program, Apple
1986 Apple Marketing and Distribution Channels Seminar
1978–1979 Post Graduate Studies, The University, Southampton
1974–1978 Honors B.F.A. (First Class), York University, Toronto

Skills

International management marketing product category PR marcom marketing communications channel development sales technology computer digital photography mobile phone telecommunications retail b2b b2c branding change international european UK middle east africa USA Canada Japan

Languages

English, French

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