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Interim Manager

Work Experience

Consultancy, Interim Management & New Business Development
Areas of expertise:
13 years experience, or which 6 years international, in CRM, Database Management, DM and marketing decision processes for all European markets including Central Europe and Russia.
Provided leadership and guidence to range of large DM companies.

Education

VWO-B
Nima A/B/C

Skills

Highly motivated, flexible and enthousiastic personality. Very profit driven. Experienced in managing large mulit-market projects re-structuring processes and new business development.

Languages

English, Dutch and German fluent
Czech, French basic

Other

Project list
1995 Customer loyalty research – Reader’s Digest/University of Rotterdam
1996 - 2000
Various new business development projects, e.g. the development of publishing programs, spin-offs, new series combination, development of new promotion techniques and of an improved new customer conversion model.1997 Central European new-customer strategy development.
1998 – 2000 Interim Marketing Director, Reader’s Digest in Hungary responsible for restructuring business and coaching the General Manager.
Co-ordinator global marketing for continuing products.
Implementation of prospect-management model.
Implemented a global marketing and financial planning model, providing standardised decision streamlining, forecasting- and reconciliation-processes.
Consulting global as well as local management on legal developments regarding database protection, customer data protection and sweepstakes/lottery.
CEER project manager partnership program Reader’s Digest – AIG Insurance.
2001 Developed a new Customer Loyalty Program for financial services & DM business (e-based). Developed DM strategy for regional retailer.
2002 World Mail Review project in joint venture with Triangle Ltd – UK, E-commerce viability study, CRM-project for insurance broker, CEE-region mail market study for postal services provider,development of standard research model for DM industry, etc.

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